William Manley Fred Chapman (1 results)

Paperback. Condition: New. Print on Demand. This book delves into the competitive marketing practices that shape the distribution patterns of Florida and Texas fresh grapefruit. The research, conducted in eight major markets, surveyed grapefruit handlers to assess industry trends and buying practices amid market instability due to weather-related production fluctuations. By examining differences in fruit handling from various production areas, the author explores factors influencing grapefruit procurement, including variety, quality, and consumer preferences. The book offers insights into the potential impact of Texas production levels on the market share of Florida grapefruit and discusses implications for industry players. It emphasizes the need for flexible marketing strategies and tailored advertising efforts to adapt to changing market dynamics. The author also highlights the importance of understanding substitution relationships among grapefruit types and varieties to effectively navigate future production and marketing decisions. The findings in this book provide valuable guidance for citrus producers, marketing agencies, and policymakers seeking to optimize grapefruit production and distribution in the face of evolving market conditions. Forgotten Books publishes hundreds of thousands of rare and classic books. This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. The digital edition of all books may be viewed on our website before purchase. print-on-demand item.