Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Language: English
Published by American Chemical Society, 2011
ISBN 10: 0841226938 ISBN 13: 9780841226937
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Hardcover. Condition: Very Good. 1st Edition. Clean Over All With No Remarks Or Highlights Inside. In Very Good Condition. 203 Pages With The Index. Hardcover.books are NOT signed. We will state signed at the description section. we confirm they are signed via email or stated in the description box. - Specializing in academic, collectiblle and historically significant, providing the utmost quality and customer service satisfaction. For any questions feel free to email us.
Language: English
Published by American Chemical Society, 2011
ISBN 10: 0841226938 ISBN 13: 9780841226937
Seller: bmyguest books, Toronto, ON, Canada
First Edition
Hardcover. Condition: Very Good. 1st Edition. Clean Over All With No Remarks Or Highlights Inside. In Very Good Condition. 203 Pages With The Index. Hardcover.books are NOT signed. We will state signed at the description section. we confirm they are signed via email or stated in the description box. - Specializing in academic, collectiblle and historically significant, providing the utmost quality and customer service satisfaction. For any questions feel free to email us.
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Language: Chinese
Published by Shanghai People's Publishing House, 2017
ISBN 10: 7208145792 ISBN 13: 9787208145795
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (postgraduate) from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, University of Florida, language: English, abstract: TheGatoradeBrandisadominatingforceinthesportsdrinkindustry.Throughoutthepastfortyyears,thiscompanyhadcreated asustainablecompetitiveadvantagebydevelopingtheirmarketingmi xwhichincludeproductstrategy,pricingstrategy,promotionalmix, anddistributionstrategy.ThisbrandauditaimstoanalyzeGatorade' smarketingmix,andexaminehowitvarieswhenittargetsonmulticultu ralconsumers.Orinotherwords,howitsmarketingstrategyvarieswhe nitappliestoaninternationalmarket.ExecutiveSummaryGatoradeis anextremelypopularsportsdrinkbrandandhasoutstandingbrandawar enessandloyalty.Itmarketsitsuniqueproductsmainlytopre--adult groupwhoagesfrom13to24.AswhatJohnSicher,theeditorofBeverageD igest,said,'thepre--adultyearsarethecuttingedgeofwherethoses portsdrinkbrandsarecompeting'.Thisisatoughmarketforanycompan ytocommunicatewith,sincetheyouthpeoplenowadaysprefertoavoidt raditionalmediaoutlets.Inordertoovercomethisobstacle,Gatorad etendstobenotonlyasportsdrinkdistributorbutalsoa'lifestyleco mpany',promotinganactiveandself--improvementlifestyle.Inorde rtoreachitstargetmarket,Gatoradeadoptsaverycompetitivemarket ingmixtogetitsproductssold.Firstofall,Gatoradespendslotsofmo neyontheproductinnovationanddevelopment.Secondly,itslow--pri cingstrategymakestheproductsmorewelcomedbytheconsumers.Third ly,byusingitsparentcompany-PepsiCo'sdistributionsystem,Gator adecangetitsproductssoldinthesupermarkets,liquorstores,depar tmentstores,andsoon.Besides,Gatorade'spromotionalmixwhichinc ludesadvertising,publicrelationplanning,salespromotionandspo nsorship,andpersonalselling,alsocontributemuchtoitsdominatin g80%marketshareinthewholeindustry. [.].
Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Intermediate Examination Paper from the year 2010 in the subject Communications - Intercultural Communication, grade: A, University of Florida, course: Intercultural Communication, language: English, abstract: According to my 'linear-active', 'multi-active' and 'reactive' triangle chart, I am not a typical Chinese, since I have more multi-active characteristics and fewer in the other two. However, as what we can tell from the chart, Japan is a typical reactive country. So there are very few similarities but lots of differences between my personal horizon and Japanese horizon. First of all, Japanese are always good listeners. Usually, they pay full attention to what is being said during a conversation, while they don't speak a lot. Besides, they barely interrupt or ask questions until the end. Howbeit, although I rarely interrupt during other's talking, but sometimes I just cannot wait to present my opinion in case the topic of the conversation swift to another. Also, generally speaking, I am not the one who talks most of the time during a meeting, but neither the one who never talks.
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Language: English
Published by Springer-Verlag New York Inc, 2012
ISBN 10: 3642309208 ISBN 13: 9783642309205
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Add to basketPaperback. Condition: Brand New. 2012 edition. 339 pages. 9.00x6.00x0.75 inches. In Stock.
Language: English
Published by Springer-Verlag New York Inc, 2020
ISBN 10: 3030372308 ISBN 13: 9783030372309
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Language: English
Published by Springer-Verlag New York Inc, 2020
ISBN 10: 3030372278 ISBN 13: 9783030372279
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