Zhu Ming Xia Zhang Xiao (10 results)

Soft cover. Condition: New. Language:Chinese.Author:[ MEI ] PA TE LI XIA ? MO YI SI ZHU ZHANG JIAO ZHAN YI LI MING XIAO.Binding:.Publisher:Law.

paperback. Condition: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date: 2012 09 Pages: 180 Language: Chinese Publisher: Foreign Economic and Trade University Press. China has become the world's largest luxury goods consumer market. Zhu Mingxia institutions of higher learning the luxury management professional planning materials: Luxury Marketing key macro operating environment of the Chinese luxury goods market. the Chinese luxury goods market characteristics (differences with the West). the Chinese luxury goods consumption patterns and consumer Behavior. a comparative analysis of China. Japan and South Korea of ??luxury goods consumption characteristics. Institutions of higher education the luxury management professional planning materials: luxury marketing Chinese luxury goods market product strategy. pricing strategy. promotion strategy. channels established decision-making and brand protection strategy made a more detailed study. Institutions of higher education the luxury management professional planning materials: Luxury Marketing is equipped with the latest case. and each chapter of the key issues that need to be thinking about. for those interested in luxury goods management. especially in the luxury goods marketing personnel will be very helpful. Contents: Chapter 1 luxury Marketing Overview Section 1 luxury industry Development Review Section II luxury Marketing Overview Section 3 luxury Marketing Features Section IV Case Study: brand flagship store of art and technology. a feast for the senses in this chapter the thinking questions Chapter II luxury target market selection strategy first market segmentation macro marketing environment analysis Section II target market selection and positioning strategy for the third quarter luxury market to think of this chapter title Chapter luxury market consumer behavior Section II of the Festival luxury consumer market and consumer groups Consumer groups psychological analysis of the third quarter luxury consumers purchase decision of the fourth quarter Case Study: Chinese tourists buying luxury goods in Europe as if to grab the cabbage think this chapter the title Chapter luxury brand strategy Section 1 luxury brand the second luxury brands basic elements third luxury brand building strategy Section IV Case Study: the mass luxury hereby Kou (Coach) marketing of the Road this chapter. think about questions Chapter luxury section II of the product strategy first luxury product features luxury product line extension strategy Section 3 luxury luxury section V of the Service Strategy Case Study: Vacheron Constantin - the legend of the time. the timeless art of this chapter Chapter Questions the luxury pricing strategies first luxury corporate pricing model Section II luxury corporate pricing strategy Section III Case Study: BMW price level tube think this chapter questions Chapter VII of the luxury goods distribution strategy first luxury distribution channels the type second luxury goods distribution channels established in section III of the decision-making luxury goods distribution channels to select strategic fourth case: Cartier - vigorously expand market territory jewelry emperor think this chapter promotion strategy Section 1 of Chapter VIII of the title luxury luxury promotion strategy Overview Section II luxury advertising strategy third luxury public relations strategy fourth quarter luxury crisis management strategy Section V Case Study: Creative everything - Absolut Vodka creative advertising and marketing thinking in this chapter questions Chapter IX luxury Section III of the promotional products market section II of the new strategy first network marketing green marketing experience marketing the fourth quarter section V of the responsibility of marketing case studies: Estee Lauder - the best luxury skin care on behalf of this chapter. think about the problem The 10th Chinese luxury goods market Overview Section 1 Ch.

paperback. Condition: New. Language:Chinese.Pages Number: 321 Publisher: Tsinghua University Press; Beijing Jiaotong University Press Pub. Date: 2009 -07 This book aims to help students master the basic theory of computer networks and practical knowledge. to master the basic tools for computer networks. the Internet has a skilled operator s ability to improve their overall quality. Starting from the advanced and practical book is a comprehensive introduction to computer network infrastructure. data communications infra.

paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2016-05-01 Pages: 240 Publisher: Zhongshan University Press large travel reviews (2014). the main content from 24-25 May 2014 hosted by the Sun Yat-sen Institute for Tourism Studies first session of Hong Kong and Macao young scholars academic salon of Tourism Research conference presentations and discussions. Sharon Tourism Development: Trends. cutting-edge as the theme. including the cutting-edge issues of the current tourism research hot spots in the fi.

paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2016-05-01 Pages: 214 Publisher: Zhongshan University Press large travel reviews (2015). the main content from second 13-14 June 2015 by the Sun Yat-sen Institute for Tourism sponsored session of Hong Kong and Macao young scholars academic salon of Tourism Research conference presentations and discussions. Sharon vision of Tourism Research: Issues. methods and philosophy as the theme. divided into six different themes. including tourism and social. touris.

paperback. Condition: New. Paperback. Pub Date: December 2012 Pages: 230 Language: Chinese in Publisher: Strait Publishing Group. Fujian Science and Technology Press. Chinese classic must-read classics fine note series: Acupuncture and B by. also known as the Yellow Emperor and B by Acupuncture and B by the Yellow Emperor three. referred to as the B by Jin Mi relegated. is China's earliest extant an acupuncture school monographs. important documents is the first up to collect and collate data of ancient acupuncture. Th.

paperback. Condition: New. Paperback. Pub Date: 2018-01-01 Pages: 258 Language: Chinese Publisher: People's Posts and Telecommunications Press This book is based on * basic. * commonly used 8086 processor. introduces the principle of microcomputer system. Intel series microprocessor structure. 8086 Instruction system. assembly language programming. main memory and various common interface technologies. and.

paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2018-05-01 Pages: 224 Publisher: Sun Yat-sen University Press. Zhongda Tourism Review (2017) is mainly from 2017-27-28. sponsored by Sun Yat-sen University Tourism College Speech and discussion at the Hong Kong and Macao Young Scholars Tourism Research Academic Salon. Sharons knowledge of rethinking tourism research.

Soft cover. Condition: New. Language:Chinese.Author:YIN XIN MING ZHANG XIAO XIA LIANG ZHEN PU BIAN ZHU.Binding:Soft cover.Publisher:Science Press.

paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2017-12-01 Pages: 227 Publisher: zhongshan university press the large travel review (2016). the content of the come mainly from June 11-12. 2016. sponsored by the sun yat-sen university institute of tourism. Hong Kong and Macao to the third tourism research for young scholars of academic salon speech and discussion of the meeting.Salon in tourism research: problems and methodology.