ISBN: 9780073404813 - Essentials of Marketing, 12th Edition (12 results)

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  • Language: English

    Published by McGraw-Hill Education - Europe, 2009

    0073404810 / 9780073404813

    • Softcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condition: Used - Good

    US$ 8.19

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    Paperback. Condition: Good. Focuses on marketing and marketing strategy planning. This book teaches students analytical abilities and how-to-do-it skills that prepare them for success. It includes a variety of examples, explanations, frameworks, classification systems, cases, and 'how-to-do-it' techniques that relate to our overall framework for marketing strategy planning. …

  • Language: English

    Published by McGraw-Hill/Irwin (edition 12th), 2009

    0073404810 / 9780073404813

    • Softcover

    Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun

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    Condition: Used - Very good

    US$ 8.20

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    Paperback. Condition: Very Good. 12th. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Language: English

    Published by McGraw-Hill Companies, The, 2009

    0073404810 / 9780073404813

    • Softcover

    Seller: The Book Cellar, LLC, Nashua, NH, U.S.A.The Book Cellar, LLC

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    Condition: Used - Very good

    US$ 4.75

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    paperback. Condition: Very Good. Great used condition. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.

  • Language: English

    Published by McGraw-Hill/Irwin, 2009

    0073404810 / 9780073404813

    • Softcover

    Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta

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    Condition: Used - Fair

    US$ 9.71

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    Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by McGraw-Hill/Irwin (edition 12th), 2009

    0073404810 / 9780073404813

    • Softcover

    Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun

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    Condition: Used - Fair

    US$ 9.80

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    Paperback. Condition: Fair. 12th. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

  • Language: English

    Published by McGraw-Hill Education - Europe, 2009

    0073404810 / 9780073404813

    • Softcover

    Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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    Condition: Used - Good

    US$ 10.19

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    Paperback. Condition: Good. Focuses on marketing and marketing strategy planning. This book teaches students analytical abilities and how-to-do-it skills that prepare them for success. It includes a variety of examples, explanations, frameworks, classification systems, cases, and 'how-to-do-it' techniques that relate to our overall framework for marketing strategy planning. …

  • Language: English

    Published by McGraw-Hill/Irwin, 2009

    0073404810 / 9780073404813

    • Softcover

    Seller: Textbook Bookie, Little Rock, AR, U.S.A.Textbook Bookie

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    Condition: Used - Very good

    US$ 9.99

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    Paperback. Condition: Very Good. Book in Very Good condition.

  • Language: English

    Published by McGraw-Hill/Irwin, 2009

    0073404810 / 9780073404813

    • Softcover
    • International Edition

    Seller: Basi6 International, Irving, TX, U.S.A.Basi6 International

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    Condition: New

    US$ 39.74

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    Condition: Brand New. New.SoftCover International edition. Different ISBN and Cover image but contents are same as US edition.Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.

  • Language: English

    Published by McGraw-Hill/Irwin, 2009

    0073404810 / 9780073404813

    • Softcover
    • International Edition

    Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.Romtrade Corp.

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    Condition: New

    US$ 40.27

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    Condition: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide.…

  • Language: English

    Published by McGraw-Hill/Irwin, 2009

    0073404810 / 9780073404813

    • Softcover

    Seller: Shakespeare Book House, Rockford, IL, U.S.A.Shakespeare Book House

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    Condition: New

    US$ 61.57

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    Condition: new.

  • Language: English

    Published by McGraw-Hill/Irwin, 2009

    0073404810 / 9780073404813

    • Softcover

    Seller: POQUETTE'S BOOKS, DEWITT, MI, U.S.A.POQUETTE'S BOOKS

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    Condition: New

    US$ 59.49

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    paperback. Condition: New.

  • Language: English

    Published by McGraw-Hill/Irwin, 2009

    0073404810 / 9780073404813

    • Softcover

    Seller: DeckleEdge LLC, Albuquerque, NM, U.S.A.DeckleEdge LLC

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    Condition: New

    US$ 65.84

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    paperback. Condition: new.