9780231127349 - Business, not Politics: the Making of the Gay Market Between Men-between Women: Lesbian and Gay Studies by Sender, Katherine (11 results)

Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. A prior owner's name at the top of the half-title page, otherwise clean, with tight binding and only modest softening at the spine ends of the hard cover; jacket shows short crimps at spine ends and some wrinkling around the top left rear corner, otherwise well-kept. xii, 311pp. incl. index.

Hardcover. Condition: Near Fine. Dust Jacket Included. Business, Not Politics: The Making of the Gay Market (Between Men-Between Women: Lesbian and Gay Studies). Sender, Katherine. Published by Columbia University Press, 2005. 312p. hardcover with dust jacket, dust jacket lightly bumped/scuffed, boards lightly bumped/scuffed, binding tight, text clean/unmarked, NOT xlib, near fine condition--ISBN 10: 0231127340ISBN 13: 9780231127349--14.00.

Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.

HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Hardback. Condition: New. In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity. She disputes some marketers'claims that marketing appeals to gay and lesbian consumers are a matter of "business, not politics" and that the business of gay marketing can be considered independently of the politics of gay rights, identity, and visibility. She contends that the gay community is not a preexisting entity that marketers simply tap into; rather it is a construction, an imagined community formed not only through political activism but also through a commercially supported media. She argues that marketing has not only been formative in the constitution of a GLBT community and identity but also has had significant impact on the visibility of gays and lesbians.

HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Condition: New. In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity. Series: Between Men - Between Women: Lesbian & Gay Studies. Num Pages: 320 pages, 18 illus. BIC Classification: JFSK; KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 25. Weight in Grams: 726. . 2005. Hardcover. . . . .

Condition: New. In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity. Series: Between Men - Between Women: Lesbian & Gay Studies. Num Pages: 320 pages, 18 illus. BIC Classification: JFSK; KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 25. Weight in Grams: 726. . 2005. Hardcover. . . . . Books ship from the US and Ireland.

Hardback. Condition: New. New copy - Usually dispatched within 4 working days.

Hardcover. Condition: Brand New. 311 pages. 9.50x6.50x0.90 inches. In Stock.

Hardback. Condition: New. In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity. She disputes some marketers'claims that marketing appeals to gay and lesbian consumers are a matter of "business, not politics" and that the business of gay marketing can be considered independently of the politics of gay rights, identity, and visibility. She contends that the gay community is not a preexisting entity that marketers simply tap into; rather it is a construction, an imagined community formed not only through political activism but also through a commercially supported media. She argues that marketing has not only been formative in the constitution of a GLBT community and identity but also has had significant impact on the visibility of gays and lesbians.