9780243499991 - Goblin, Vol. 8: January, 1928 (classic Reprint) by Joseph Easton Mcdougall (3 results)

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condition: New. Print on Demand. This book highlights the influence of human courage and endurance as valuable assets for advertising campaigns. In the early 20th century, businesses began to exploit the spirit of adventure as a platform to promote their products. Through extensive media coverage, brands aligned themselves with daring feats such as swimming marathons and airplane stunts. This strategy proved highly effective, generating widespread publicity and positive brand associations. The author argues that this trend reflected a shift in societal values, with courage and determination becoming increasingly important traits in an era of rapid technological advancement. This book provides a fascinating exploration of the intersection between marketing and human endeavor, examining how businesses have harnessed the power of human achievement to drive commercial success. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…