Isbn: 9780470056431 - Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume (35 results)

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Condition: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.

hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. First Edition. Please Read: pp240; Hardcopy with Paper Dust Jacket in excellent condition; Clean Pages; No Edgewear; No Bends/Creases; olive board with silver title on spine; Book photos may be Stock Images & shouldn't be relied upon as a basis for condition.…

Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Very Good. Signed Copy . Like New dust jacket. Signed by co-author David Verklin on front endpage.

Condition: As New. Unread book in perfect condition.

Condition: New.

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Condition: New.

Condition: new.

Hardback. Condition: New. A media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. It means that David Verklin, CEO of one of the world's largest ad-buying companies, and his clients-the world's largest advertisers-control what TV programs get aired, what magazines get published, and how Google and Yahoo stay in (very healthy) business. In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how money, people, politics, and new technologies are transforming TV, the Internet, radio, magazines, and other media Americans consume every day. David Verklin (New York, NY) is CEO of Carat Americas, the world's largest independent media buying operation. He frequently speaks to executives in marketing, media, and management. Bernice Kanner (d. 2006) was a marketing expert and author for 13 years of New York magazine's "On Madison Avenue" column.…

Condition: New. pp. xv + 221.

Condition: New. A media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. Num Pages: 222 pages, black & white illustrations. BIC Classification: KJ; KNT. Category: (P) Professional & Vocational. Dimension: 237 x 163 x 22. Weight in Grams: 418. . 2007. 1st Edition. Hardcover. . . . . …

Condition: New.

Condition: As New. Unread book in perfect condition.

Condition: New. pp. xv + 221.

Condition: New. In English.

Condition: New. A media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. Num Pages: 222 pages, black & white illustrations. BIC Classification: KJ; KNT. Category: (P) Professional & Vocational. Dimension: 237 x 163 x 22. Weight in Grams: 418. . 2007. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland. …

Hardback. Condition: New. New copy - Usually dispatched within 4 working days.

Hardcover. Condition: Brand New. 1st edition. 221 pages. 9.00x6.25x0.75 inches. In Stock.

Buch. Condition: Neu. Neuware - A media and advertising CEO explains how his world shapes oursThe TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. It means that David Verklin, CEO of one of the world's largest ad-buying companies, and his clients-the world's largest advertisers-control what TV programs get aired, what magazines get published, and how Google and Yahoo stay in (very healthy) business. In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how money, people, politics, and new technologies are transforming TV, the Internet, radio, magazines, and other media Americans consume every day.David Verklin (New York, NY) is CEO of Carat Americas, the world's largest independent media buying operation. He frequently speaks to executives in marketing, media, and management. Bernice Kanner (d. 2006) was a marketing expert and author for 13 years of New York magazine's 'On Madison Avenue' column.…

Gebunden. Condition: New. David Verklin is chief executive of the largest independent media buying operation in the world, Carat Americas and Asia, with $5.5 billion in annual billings. He speaks to management executives both inside and outside the worlds of marketing, media and man.