ISBN: 9780470855393 - Breakthrough Zone: Harnessing Consumer Creativity for Business Innovation (21 results)

Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

hardcover. Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

hardcover. Condition: Good. Our good condition books are generally good for reading but not for gifting or collecting. They could have imperfections such as creasing, fanning, inscriptions, margin notes, yellowing, staining on edge or cover or pages, bumps, scuffs, etc etc (sometimes multiple of these). It's a wide category that encompasses anything that isn't almost-new down to anything that is slightly better than poor. We would NOT recommend gifting Good books - these should be considered reading copies. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only.…

Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. With owner's inscription inside cover. In good all round condition. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780470855393.…

Condition: As New. Unread book in perfect condition.

HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Condition: New.

Condition: new.

Condition: New.

Condition: New. A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so much energy is often committed to existing activity. Num Pages: 248 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 252 x 195 x 20. Weight in Grams: 660. . 2003. 1st Edition. Hardcover. . . . . …

Condition: As New. Unread book in perfect condition.

Condition: New. pp. ix + 237 Illus.

Condition: New. In English.

Hardback. Condition: New. New copy - Usually dispatched within 4 working days.

Hardcover. Condition: Brand New. 1st edition. 248 pages. 9.75x7.00x0.75 inches. In Stock.

Condition: New. pp. ix + 237.

Condition: New. A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so much energy is often committed to existing activity. Num Pages: 248 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 252 x 195 x 20. Weight in Grams: 660. . 2003. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland. …

Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. Hard cover book in very good condition with dust jacket also in very good condition. Shelfwear to edges of jacket. 4to. 237pp.

Gebunden. Condition: New. .Worth buying? Yes. Its subject matter is unusual.almost every page contains something of value. (Research, January 2004) The main problem with any innovation is making it a reality. In the area of implementation this book really excels. (The Market.

Buch. Condition: Neu. Neuware - A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so much energy is often committed to existing activity. Drawing on their wide experience of working with top companies including British Airways, BUPA, and Carphone Warehouse, Ray Langmaid and Mac Andrews argue that it is customers themselves who are best-placed to conceive great new products and services, but that they will need time and trust to work out how these might best be created. Traditional ways of talking to customers such as focus groups lack honesty and place perceptual barriers - what is needed is a new approach that is open, honest and ongoing. The solution is the Breakthrough Zone, a creative meeting of customer and executives in which desires are unlocked and needs identified. Versatile enough to be used with groups of any size, this process is built on personal relationships, and proven to generate really innovative ideas for brand extensions and product development.Provides the tools and techniques to enable you to get closer to your customers - a step-by-step guide shows you how to implement the 'Breakthrough Zone' processExplores why this type of communication is so much more effective than focus groups or traditional database-driven approaches to engaging in customer dialoguePrevious innovations generated in the Breakthrough Zone include BA's 'Beds for Business', BT's 'It's Good to Talk' and new market strategies for VISA and Dell; 'The Breakthrough Zone' beschreibt eine neue, effektivere Methode für den Dialog mit dem Kunden. Mit ihrer Hilfe sollen Wünsche und innovative Ideen der Kunden für neue großartige Produkte oder Dienstleistungen ermittelt werden, die in die Produktentwicklung einfließen. In kreativen Treffen zwischen Kunden und Führungskräften sollen Wünsche geäußert und Bedürfnisse ermittelt werden. Die Methode ist flexibel genug, um in unterschiedlich großen Gruppen angewendet zu werden, basiert auf persönlichen Beziehungen und ist ideal geeignet für die Geburt innovativer Ideen zur Markenerweiterung und Produktentwicklung. 'Breakthrough Zone' - Dieses Buch vermittelt die Tools und Techniken, mit denen Sie einen engeren und effektiveren Kontakt zum Kunden aufbauen. Ein Schritt-für-Schritt-Leitfaden, der Ihnen genau erklärt, wie Sie den 'Breakthrough Zone'-Prozess implementieren. Mit zahlreichen Innovations-Beispielen, die mit der 'Breakthrough Zone'-Methode erarbeitet wurden, darunter u.a. 'Beds for Business' von British Airways, 'Good to Talk' von British Telecom sowie neue Marktstrategien für VISA und Dell. Die Autoren sind anerkannte Experten auf diesem Gebiet und arbeiten u.a. mit Spitzenunternehmen wie British Airways, BUPA und Carphone Warehouse zusammen.…