Published by Wiley, 2000
ISBN 10: 047186093X ISBN 13: 9780471860938
Seller: More Than Words, Waltham, MA, U.S.A.
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Published by John Wiley & Sons, 2000
ISBN 10: 047186093X ISBN 13: 9780471860938
Seller: Ammareal, Morangis, France
Softcover. Condition: Très bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2000. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slight signs of wear on the cover. Edition 2000. Ammareal gives back up to 15% of this item's net price to charity organizations.
Published by John Wiley & Sons, 2000
ISBN 10: 047186093X ISBN 13: 9780471860938
Seller: Anybook.com, Lincoln, United Kingdom
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition.
Published by John Wiley & Sons, 2000
ISBN 10: 047186093X ISBN 13: 9780471860938
Seller: Anybook.com, Lincoln, United Kingdom
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition.
Published by Wiley, 2000
ISBN 10: 047186093X ISBN 13: 9780471860938
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Published by John Wiley & Sons, 2000
ISBN 10: 047186093X ISBN 13: 9780471860938
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New. pp. xviii + 214 1st Edition.
Published by John Wiley & Sons, 2000
ISBN 10: 047186093X ISBN 13: 9780471860938
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New. pp. xviii + 214 Illus.,
Published by Wiley, 2000
ISBN 10: 047186093X ISBN 13: 9780471860938
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Published by Wiley, 2000
ISBN 10: 047186093X ISBN 13: 9780471860938
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Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Published by Wiley, 2000
ISBN 10: 047186093X ISBN 13: 9780471860938
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Published by Wiley, 2000
ISBN 10: 047186093X ISBN 13: 9780471860938
Seller: Brook Bookstore, Milano, MI, Italy
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Published by John Wiley & Sons, 2000
ISBN 10: 047186093X ISBN 13: 9780471860938
Seller: Ria Christie Collections, Uxbridge, United Kingdom
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Published by Wiley, 2000
ISBN 10: 047186093X ISBN 13: 9780471860938
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Published by John Wiley & Sons Inc, 2000
ISBN 10: 047186093X ISBN 13: 9780471860938
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
Published by Wiley, 2000
ISBN 10: 047186093X ISBN 13: 9780471860938
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
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Published by Wiley, 2000
ISBN 10: 047186093X ISBN 13: 9780471860938
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Condition: New. In.
Published by Wiley, 2000
ISBN 10: 047186093X ISBN 13: 9780471860938
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
Condition: As New. Unread book in perfect condition.
Published by John Wiley & Sons Inc, 2000
ISBN 10: 047186093X ISBN 13: 9780471860938
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Published by John Wiley & Sons Inc, 2000
ISBN 10: 047186093X ISBN 13: 9780471860938
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 1st edition. 214 pages. 9.25x6.00x0.50 inches. In Stock.
Published by John Wiley and Sons Ltd, 2000
ISBN 10: 047186093X ISBN 13: 9780471860938
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
First Edition
Condition: New. Marketing is a social and managerial process. Both individuals and groups obtain what they need and want by creating and exchanging products and value with others. This collection of case studies covers the key aspects of this field. Num Pages: 232 pages, Illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 156 x 14. Weight in Grams: 368. . 2000. 1st Edition. Paperback. . . . .
Published by John Wiley and Sons Ltd, 2000
ISBN 10: 047186093X ISBN 13: 9780471860938
Seller: Kennys Bookstore, Olney, MD, U.S.A.
Condition: New. Marketing is a social and managerial process. Both individuals and groups obtain what they need and want by creating and exchanging products and value with others. This collection of case studies covers the key aspects of this field. Num Pages: 232 pages, Illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 156 x 14. Weight in Grams: 368. . 2000. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.
Published by John Wiley & Sons Inc, 2000
ISBN 10: 047186093X ISBN 13: 9780471860938
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 1st edition. 214 pages. 9.25x6.00x0.50 inches. In Stock.
Published by John Wiley & Sons, 2000
ISBN 10: 047186093X ISBN 13: 9780471860938
Seller: moluna, Greven, Germany
Kartoniert / Broschiert. Condition: New. The Editors Celia Phillips is Senior Tutor at the Interdisciplinary Institute of Management at the London School of Economics Ad Pruyn is a member of the Marketing Faculty at the Rotterdam School of Management, Erasmus University, Rotterdam Marie-Paule Kest.
Published by Wiley & Sons, Wiley, 2000
ISBN 10: 047186093X ISBN 13: 9780471860938
Seller: AHA-BUCH GmbH, Einbeck, Germany
Taschenbuch. Condition: Neu. Neuware - Marketing-Dozenten führender europäischer Universitäten haben diese Sammlung von Fallstudien zusammengestellt. Die Fälle decken ein breites Spektrum von Marketingthemen ab, wie z.B. Produktneuheiten, Warenzeichenpolitik, Einzelhandel- und strategisches Marketing sowie Marketingplanung. Darüber hinaus werden in den Fallstudien eine Vielfalt von Produkten und Dienstleistungen behandelt: z. B. Brauerzeugnisse, Softdrinks, Mobiltelephone, Textil- und Hautpflegeprodukte, Bank- und Büromöbel sowie Bankdienste. 'Understanding Marketing' konzentriert sich vornehmlich auf die Marketingsituation in Europa und bezieht dabei kleine und gemeinnützige Organisationen ebenso ein wie multinationale Konzerne, Produkte und Dienstleistungen. Eine begleitende Website für Dozenten enthält weitere Hinweise zu Fallstudien.