Isbn: 9780989242011 - the New Killer Apps: How Large Companies Can Out-innovate Start-ups (27 results)

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Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Condition: acceptable. The book is complete and readable, with all pages and cover intact. Dust jacket, shrink wrap, or boxed set case may be missing. Pages may have light notes, highlighting, or minor water exposure, but nothing that affects readability. May be an ex-library copy and could include library markings or stickers.…

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Paperback. Condition: Good. An erudite anthem for large companies reshaping themselves to innovate and compete with agile startups. -- Kirkus Reviews A Kirkus Indie Books of the Month Selection and recipient of a Kirkus Star for Exceptional Merit An important book for the boards and managements of every company dealing with the avalanche of technological change. -- Jack Greenberg, Chairman of Western Union and former CEO of McDonald's This book's eight innovation rules represent the difference between big companies leveraging their assets or getting their assets whooped. -- Guy Kawasaki, Former chief evangelist of Apple and author of APE: Author, Publisher, Entrepreneur This is the best business book I've read in very many years. It absolutely nails how to and how not to innovate. -- Sam Hill, Author of Radical Marketing and former chief marketing officer at Booz Allen Great work The more I read, the more I couldn't put it down. -- Philip Fasano, Executive vice president, Kaiser Permanente and Author of Transforming Health Care Overview The New Killer Apps reverses the conventional wisdom that start-ups are destined to out-innovate big, established businesses. Through crisp analysis and compelling case studies, Mui and Carroll show that this just isn't true. Or, at least, it need not be. Yes, small and agile beats big and slow, but big and agile beats anyone. This book offers a roadmap for how large companies can Think Big, Start Small and Learn Fast. In doing so, they can get out of their own way, take advantage of their natural assets, and vanquish both traditional competitors and upstarts by nurturing and unleashing their own killer apps. There's certainly a lot on the line. A perfect storm of technological innovation-combining smartphones and other mobile devices, ubiquitous cameras and sensors, social media and big data analytical tools-means that more than $36 trillion of stock-market value is up for what Mary Meeker at Kleiner Perkins is calling reimagination. Large companies will either do the reimagining and lay claim to the markets of the future or will be reimagined out of existence. Table of Contents Foreword by James Madara, M.D., CEO, American Medical Association GETTING STARTED Introduction: A Road Map for Corporate Innovation- Big and Agile Beats Anyone Case Study: Google Cars and $2 Trillion in Auto-Related Revenue Up for Grabs PHASE ONE: THINK BIG Rule 1: Context Is Worth 80 IQ Points Rule 2: Embrace Your Doomsday Scenario Rule 3: Start with a Clean Sheet of Paper Case Study: Carmakers Must Take a New Road PHASE TWO: START SMALL Rule 4: First, Let's Kill All the Finance Guys Rule 5: Get Everyone on the Same Page Rule 6: Build a Basket of Killer Options Case Study: Auto Insurance in a World Without Accidents PHASE THREE: LEARN FAST Rule 7: A Demo Is Worth a Thousand Pages of a Business Plan Rule 8: Remember the Devil's Advocate Case Study: Are Hospitals DOA? Conclusion Afterword: Moving from Innovation to Invention.…

Paperback. Condition: Very Good. An erudite anthem for large companies reshaping themselves to innovate and compete with agile startups. -- Kirkus Reviews A Kirkus Indie Books of the Month Selection and recipient of a Kirkus Star for Exceptional Merit An important book for the boards and managements of every company dealing with the avalanche of technological change. -- Jack Greenberg, Chairman of Western Union and former CEO of McDonald's This book's eight innovation rules represent the difference between big companies leveraging their assets or getting their assets whooped. -- Guy Kawasaki, Former chief evangelist of Apple and author of APE: Author, Publisher, Entrepreneur This is the best business book I've read in very many years. It absolutely nails how to and how not to innovate. -- Sam Hill, Author of Radical Marketing and former chief marketing officer at Booz Allen Great work The more I read, the more I couldn't put it down. -- Philip Fasano, Executive vice president, Kaiser Permanente and Author of Transforming Health Care Overview The New Killer Apps reverses the conventional wisdom that start-ups are destined to out-innovate big, established businesses. Through crisp analysis and compelling case studies, Mui and Carroll show that this just isn't true. Or, at least, it need not be. Yes, small and agile beats big and slow, but big and agile beats anyone. This book offers a roadmap for how large companies can Think Big, Start Small and Learn Fast. In doing so, they can get out of their own way, take advantage of their natural assets, and vanquish both traditional competitors and upstarts by nurturing and unleashing their own killer apps. There's certainly a lot on the line. A perfect storm of technological innovation-combining smartphones and other mobile devices, ubiquitous cameras and sensors, social media and big data analytical tools-means that more than $36 trillion of stock-market value is up for what Mary Meeker at Kleiner Perkins is calling reimagination. Large companies will either do the reimagining and lay claim to the markets of the future or will be reimagined out of existence. Table of Contents Foreword by James Madara, M.D., CEO, American Medical Association GETTING STARTED Introduction: A Road Map for Corporate Innovation- Big and Agile Beats Anyone Case Study: Google Cars and $2 Trillion in Auto-Related Revenue Up for Grabs PHASE ONE: THINK BIG Rule 1: Context Is Worth 80 IQ Points Rule 2: Embrace Your Doomsday Scenario Rule 3: Start with a Clean Sheet of Paper Case Study: Carmakers Must Take a New Road PHASE TWO: START SMALL Rule 4: First, Let's Kill All the Finance Guys Rule 5: Get Everyone on the Same Page Rule 6: Build a Basket of Killer Options Case Study: Auto Insurance in a World Without Accidents PHASE THREE: LEARN FAST Rule 7: A Demo Is Worth a Thousand Pages of a Business Plan Rule 8: Remember the Devil's Advocate Case Study: Are Hospitals DOA? Conclusion Afterword: Moving from Innovation to Invention.…

Condition: As New. Signed Copy . Signed by co-author Chunka Mui on title page.

Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Very Good.

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paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. The New Killer Apps: How Large Companies Can Out-Innovate Start-Ups This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. …

Condition: Very Good. Dust Jacket Condition: 47618173. 1781550888. 6/15/2026 7:14:48 PM.

Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. …

Condition: New. In English.

PF. Condition: New.

Condition: Gut. 222 S. Alle Bücher & Medienartikel von Book Broker sind stets in gutem & sehr gutem gebrauchsfähigen Zustand. Unser Produktfoto entspricht dem hier angebotenen Artikel, dieser weist folgende Merkmale auf: Helle/saubere Seiten in fester Bindung. Leichte Gebrauchsspuren. Sprache: Englisch Gewicht in Gramm: 286 Taschenbuch, Maße: 13.97 cm x 1.42 cm x 21.59 cm. …

Condition: Sehr gut - gebraucht. Taschenbuch Sehr guter Zustand, ohne Namenseintrag The New Killer Apps: How Large Companies Can Out-Innovate Start-Ups Zustand: 2, Sehr gut - gebraucht, Taschenbuch , 2013 , The New Killer Apps. How Large Companies Can Out-Innovate Start-Ups, Chunka Mui, Paul B. Carroll, James Madara, 0989242013, BU376956. …

Taschenbuch. Condition: Neu. Neuware.

Condition: New.

PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Condition: New. Print on Demand.

PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.