9781032260310 - Place Branding and Marketing from a Policy Perspective (routledge Studies in Marketing) by Mabillard, Vincent; Pasquier, Martial; Vuignier, Renaud (18 results)
Place Branding and Marketing from a Policy Perspective : Building Effective Strategies for Places
Mabillard, Vincent (EDT); Pasquier, Martial (EDT); Vuignier, Renaud (EDT)
Language: English
Published by Routledge, 2023
Series: Routledge Studies in Marketing, Book 39 of 60. Book 39 of 60 - Routledge Studies in Marketing
- Hardcover
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Place Branding and Marketing from a Policy Perspective : Building Effective Strategies for Places
Mabillard, Vincent (EDT); Pasquier, Martial (EDT); Vuignier, Renaud (EDT)
Language: English
Published by Routledge, 2023
Series: Routledge Studies in Marketing, Book 39 of 60. Book 39 of 60 - Routledge Studies in Marketing
- Hardcover
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Language: English
Published by Taylor & Francis, 2023
Series: Routledge Studies in Marketing, Book 39 of 60. Book 39 of 60 - Routledge Studies in Marketing
- Softcover
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Place Branding and Marketing from a Policy Perspective : Building Effective Strategies for Places
Mabillard, Vincent (EDT); Pasquier, Martial (EDT); Vuignier, Renaud (EDT)
Language: English
Published by Routledge, 2023
Series: Routledge Studies in Marketing, Book 39 of 60. Book 39 of 60 - Routledge Studies in Marketing
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Place Branding and Marketing from a Policy Perspective : Building Effective Strategies for Places
Mabillard, Vincent (EDT); Pasquier, Martial (EDT); Vuignier, Renaud (EDT)
Language: English
Published by Routledge, 2023
Series: Routledge Studies in Marketing, Book 39 of 60. Book 39 of 60 - Routledge Studies in Marketing
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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Language: English
Published by Routledge, 2023
Series: Routledge Studies in Marketing, Book 39 of 60. Book 39 of 60 - Routledge Studies in Marketing
- Hardcover
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Language: English
Published by Routledge, 2023
Series: Routledge Studies in Marketing, Book 39 of 60. Book 39 of 60 - Routledge Studies in Marketing
- Hardcover
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Language: English
Published by Routledge, 2023
Series: Routledge Studies in Marketing, Book 39 of 60. Book 39 of 60 - Routledge Studies in Marketing
- Hardcover
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Condition: New. 1st edition NO-PA16APR2015-KAP.
Language: English
Published by Routledge, 2023
Series: Routledge Studies in Marketing, Book 39 of 60. Book 39 of 60 - Routledge Studies in Marketing
- Hardcover
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Language: English
Published by Routledge, 2023
Series: Routledge Studies in Marketing, Book 39 of 60. Book 39 of 60 - Routledge Studies in Marketing
- Hardcover
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Language: English
Published by Taylor & Francis Ltd, 2023
Series: Routledge Studies in Marketing, Book 39 of 60. Book 39 of 60 - Routledge Studies in Marketing
- Hardcover
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Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places
Mabillard, Vincent (Editor)/ Pasquier, Martial (Editor)/ Vuignier, Renaud (Editor)
Language: English
Published by Routledge, 2023
Series: Routledge Studies in Marketing, Book 39 of 60. Book 39 of 60 - Routledge Studies in Marketing
- Hardcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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Hardcover. Condition: Brand New. 392 pages. 9.19x6.13x0.99 inches. In Stock.
Language: English
Published by Routledge, 2023
Series: Routledge Studies in Marketing, Book 39 of 60. Book 39 of 60 - Routledge Studies in Marketing
- Hardcover
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Language: English
Published by Routledge Dez 2023, 2023
Series: Routledge Studies in Marketing, Book 39 of 60. Book 39 of 60 - Routledge Studies in Marketing
- Hardcover
- Print on Demand
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature-which lacks in-depth and critical analysis-and technical academic literature-which tends to miss down-to-earth prac…titioners' concerns and to overlook policy and political contexts. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place-branding practices in a solid analytical framework. It presents place-branding practices through the lenses of public sector marketing, strategic management, and governance processes and structures, as well as communication tools. Marketing a place is more than creating a logo and a motto; this book presents the key strategic aspects to be considered when promoting a place. Readers will gain knowledge about the most important features of place promotion: the development of brands and marketing campaigns in the public sector, the establishment of dedicated politico-administrative structures, and the increasing involvement of various stakeholders that play a central role as place promoters. This book will be a valuable resource for researchers and postgraduate students across place branding, marketing and management, and urban studies, as well as public management, administration, and policy. The practical conclusions discussed in the book will also appeal to practitioners, business consultants, and people working in public administration and politics. 354 pp. Englisch.
Language: English
Published by Taylor and Francis, 2023
Series: Routledge Studies in Marketing, Book 39 of 60. Book 39 of 60 - Routledge Studies in Marketing
- Hardcover
- Print on Demand
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HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Language: English
Published by Taylor and Francis, 2023
Series: Routledge Studies in Marketing, Book 39 of 60. Book 39 of 60 - Routledge Studies in Marketing
- Hardcover
- Print on Demand
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
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HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Language: English
Published by Routledge, 2023
Series: Routledge Studies in Marketing, Book 39 of 60. Book 39 of 60 - Routledge Studies in Marketing
- Hardcover
- Print on Demand
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature-which lacks in-depth and critical analysis-and technical academic literature-which tends to miss down-to-earth practitio…ners' concerns and to overlook policy and political contexts. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place-branding practices in a solid analytical framework. It presents place-branding practices through the lenses of public sector marketing, strategic management, and governance processes and structures, as well as communication tools. Marketing a place is more than creating a logo and a motto; this book presents the key strategic aspects to be considered when promoting a place. Readers will gain knowledge about the most important features of place promotion: the development of brands and marketing campaigns in the public sector, the establishment of dedicated politico-administrative structures, and the increasing involvement of various stakeholders that play a central role as place promoters. This book will be a valuable resource for researchers and postgraduate students across place branding, marketing and management, and urban studies, as well as public management, administration, and policy. The practical conclusions discussed in the book will also appeal to practitioners, business consultants, and people working in public administration and politics.
More imagesLanguage: English
Published by Routledge, 2023
Series: Routledge Studies in Marketing, Book 39 of 60. Book 39 of 60 - Routledge Studies in Marketing
- Hardcover
- Print on Demand
Seller: preigu, Osnabrück, Germanypreigu
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Buch. Condition: Neu. Place Branding and Marketing from a Policy Perspective | Building Effective Strategies for Places | Vincent Mabillard (u. a.) | Buch | Englisch | 2023 | Routledge | EAN 9781032260310 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu P…rint on Demand.
