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9781398608214 - Marketing Analytics: a Practical Guide to Improving Consumer Insights Using Data Techniques by Grigsby, Mike (19 results)
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Marketing Analytics
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Hardback. Condition: New. Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, it offers a complete resource for how statistics, consumer analytics and modelling can be put to optimal use. This revised and updated third edition of Marketing Analytics contains new material on forecasting, customer touchpoints modelling, and a new focus on customer loyalty. With accessible language throughout, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Supported by a glossary of key terms and supporting resources consisting of datasets, presentation slides for each chapter and a test bank of self-test question, this book supplies a concrete foundation for optimizing marketing analytics for day-to-day business advantage.
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Marketing Analytics : A Practical Guide to Improving Consumer Insights Using Data Techniques
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Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
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Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
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Marketing Analytics : A Practical Guide to Improving Consumer Insights Using Data Techniques
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Marketing Analytics
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Add to basketHardback. Condition: New. Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, it offers a complete resource for how statistics, consumer analytics and modelling can be put to optimal use. This revised and updated third edition of Marketing Analytics contains new material on forecasting, customer touchpoints modelling, and a new focus on customer loyalty. With accessible language throughout, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Supported by a glossary of key terms and supporting resources consisting of datasets, presentation slides for each chapter and a test bank of self-test question, this book supplies a concrete foundation for optimizing marketing analytics for day-to-day business advantage.
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Add to basketHardcover. Condition: Brand New. 3rd edition. 256 pages. 9.25x6.25x1.25 inches. In Stock.
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Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
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Add to basketHardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 185.
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Marketing Analytics : A Practical Guide to Improving Consumer Insights Using Data Techniques
Published by Kogan Page, Kogan Page, 2022
ISBN 10: 1398608211 ISBN 13: 9781398608214
Language: English
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Add to basketBuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Who is most likely to buy and what is the best way to target them How can I use both consumer analytics and modelling to improve the impact of marketing campaigns Marketing Analytics takes you step-by-step through these areas and more.Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, it offers a complete resource for how statistics, consumer analytics and modelling can be put to optimal use. This revised and updated third edition of Marketing Analytics contains new material on forecasting, customer touchpoints modelling, and a new focus on customer loyalty. With accessible language throughout, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Supported by a glossary of key terms and supporting resources consisting of datasets, presentation slides for each chapter and a test bank of self-test question, this book supplies a concrete foundation for optimizing marketing analytics for day-to-day business advantage.
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Add to basketGebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Über den AutorMike Grigsby, based in Orlando, Florida, has more than 30 years experience in the field of marketing analytics. He was formerly vice president of customer insights and advanced analytics at Brierley and Partners and .
