Isbn: 9781398622425 - the Customer-driven Marketing Handbook: Building Marketing Plans That Capture and Convert (35 results)

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  • Language: English

    Published by Kogan Page, 2025

    1398622427 / 9781398622425

    • Softcover

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    paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

  • Language: English

    Published by Kogan Page, 2025

    1398622427 / 9781398622425

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  • Language: English

    Published by Kogan Page Ltd, London, 2025

    1398622427 / 9781398622425

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    Paperback. Condition: new. Paperback. If keeping up with the ever-changing marketing world feels too much, this practical guide to creating effective marketing plans that focus on building genuine connections with your customers is the perfect guide for you. The Customer-Driven Marketing Handbook is designed to help early to mid-career marketing professionals develop successful marketing plans that puts their customers at the forefront. By providing a flexible framework that helps you figure out what works for your brand, this book allows you to create and refresh plans to feed into your strategy, based on fundamental human principles that is adaptable for your specific needs. Exploring why building marketing based on relationships drives more success than using superficial tactics, this book explains the real meaning of loyalty and advocacy and provides a blueprint for creating strategies that win hearts and minds so your marketing thrives in today's fast-paced world. With real-world examples from companies such as Gymshark, Headspace and Notion, this book provides a complete approach to developing an effective marketing plan, covering consumer psychology, values and purpose-driven marketing alongside metrics to measure success to ensure your marketing plans drive growth. Develop a practical and flexible marketing plan that puts your customer at the forefront and builds real connections. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

  • Language: English

    Published by Kogan Page, 2025

    1398622427 / 9781398622425

    • Softcover

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  • Language: English

    Published by Kogan Page Ltd, GB, 2025

    1398622427 / 9781398622425

    • Softcover

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    Paperback. Condition: New. Looking to create marketing plans that truly connect with your customers?The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on real customer relationships. Designed for early to mid-career professionals, this book breaks down marketing essentials into clear, manageable steps. It helps you understand what works for your brand and shows you how to refresh your plans to keep pace with a fast-changing marketing world, using real-world examples from Gymshark, Headspace and Notion.You'll learn how to:- Build marketing strategies based on genuine customer connections- Understand key concepts like loyalty, advocacy and consumer psychology- Know your essentials for creating adaptable, purpose-driven marketing plans- Develop clear metrics to measure your marketing success and growthThis practical guide will boost your confidence and skills, helping you create marketing plans that win hearts and deliver results.Themes include: Customer-focused marketing, Relationship building, Beginner-friendly frameworks, Real-world examples, Measuring success.…

  • Language: English

    Published by Kogan Page, 2025

    1398622427 / 9781398622425

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  • Language: English

    Published by Kogan Page 12/30/2025, 2025

    1398622427 / 9781398622425

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    Paperback or Softback. Condition: New. The Customer-Driven Marketing Handbook: Building Marketing Plans That Capture and Convert. Book.

  • Language: English

    Published by Kogan Page, 2025

    1398622427 / 9781398622425

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  • Language: English

    Published by Kogan Page, 2025

    1398622427 / 9781398622425

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  • Language: English

    Published by Kogan Page, 2025

    1398622427 / 9781398622425

    • Softcover

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  • Language: English

    Published by Kogan Page, 2025

    1398622427 / 9781398622425

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  • Language: English

    Published by Kogan Page, 2025

    1398622427 / 9781398622425

    • Softcover
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    Condition: New. 2025. 1st Edition. paperback. . . . . .

  • Language: English

    Published by Kogan Page, 2025

    1398622427 / 9781398622425

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  • Language: English

    Published by Kogan Page, 2025

    1398622427 / 9781398622425

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  • Language: English

    Published by Kogan Page, 2025

    1398622427 / 9781398622425

    • Softcover

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  • Language: English

    Published by Kogan Page Ltd, 2025

    1398622427 / 9781398622425

    • Softcover

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  • Language: English

    Published by Kogan Page, 2025

    1398622427 / 9781398622425

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  • Language: English

    Published by Kogan Page, 2025

    1398622427 / 9781398622425

    • Softcover

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    Condition: New. In English.

  • Language: English

    Published by Kogan Page, 2025

    1398622427 / 9781398622425

    • Softcover

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    Condition: New. 2025. 1st Edition. paperback. . . . . . Books ship from the US and Ireland.

  • Language: English

    Published by Kogan Page, 2025

    1398622427 / 9781398622425

    • Softcover

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  • Language: English

    Published by Kogan Page Dez 2025, 2025

    1398622427 / 9781398622425

    • Softcover

    Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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    Taschenbuch. Condition: Neu. Neuware -Looking to create marketing plans that truly connect with your customers The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on real customer relationships. Designed for early to mid-career professionals, this book breaks down marketing essentials into clear, manageable steps. It helps you understand what works for your brand and shows you how to refresh your plans to keep pace with a fast-changing marketing world, using real-world examples from Gymshark, Headspace and Notion. You'll learn how to: - Build marketing strategies based on genuine customer connections- Understand key concepts like loyalty, advocacy and consumer psychology- Know your essentials for creating adaptable, purpose-driven marketing plans- Develop clear metrics to measure your marketing success and growth This practical guide will boost your confidence and skills, helping you create marketing plans that win hearts and deliver results. Themes include: Customer-focused marketing, Relationship building, Beginner-friendly frameworks, Real-world examples, Measuring success 264 pp. Englisch.…

  • Language: English

    Published by Kogan Page Dez 2025, 2025

    1398622427 / 9781398622425

    • Softcover

    Seller: Rheinberg-Buch Andreas Meier eK, Bergisch Gladbach, GermanyRheinberg-Buch Andreas Meier eK

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    Taschenbuch. Condition: Neu. Neuware -Looking to create marketing plans that truly connect with your customers The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on real customer relationships. Designed for early to mid-career professionals, this book breaks down marketing essentials into clear, manageable steps. It helps you understand what works for your brand and shows you how to refresh your plans to keep pace with a fast-changing marketing world, using real-world examples from Gymshark, Headspace and Notion. You'll learn how to: - Build marketing strategies based on genuine customer connections- Understand key concepts like loyalty, advocacy and consumer psychology- Know your essentials for creating adaptable, purpose-driven marketing plans- Develop clear metrics to measure your marketing success and growth This practical guide will boost your confidence and skills, helping you create marketing plans that win hearts and deliver results. Themes include: Customer-focused marketing, Relationship building, Beginner-friendly frameworks, Real-world examples, Measuring success 264 pp. Englisch.…

  • Language: English

    Published by Kogan Page Dez 2025, 2025

    1398622427 / 9781398622425

    • Softcover

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    Taschenbuch. Condition: Neu. Neuware -Looking to create marketing plans that truly connect with your customers The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on real customer relationships. Designed for early to mid-career professionals, this book breaks down marketing essentials into clear, manageable steps. It helps you understand what works for your brand and shows you how to refresh your plans to keep pace with a fast-changing marketing world, using real-world examples from Gymshark, Headspace and Notion. You'll learn how to: - Build marketing strategies based on genuine customer connections- Understand key concepts like loyalty, advocacy and consumer psychology- Know your essentials for creating adaptable, purpose-driven marketing plans- Develop clear metrics to measure your marketing success and growth This practical guide will boost your confidence and skills, helping you create marketing plans that win hearts and deliver results. Themes include: Customer-focused marketing, Relationship building, Beginner-friendly frameworks, Real-world examples, Measuring success.…

  • Language: English

    Published by Kogan Page Ltd, 2025

    1398622427 / 9781398622425

    • Softcover

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    Paperback. Condition: Brand New. 248 pages. 9.22x6.15x9.21 inches. In Stock.

  • Language: English

    Published by Kogan Page Dez 2025, 2025

    1398622427 / 9781398622425

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    Taschenbuch. Condition: Neu. Neuware - Looking to create marketing plans that truly connect with your customers The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on real customer relationships. Designed for early to mid-career professionals, this book breaks down marketing essentials into clear, manageable steps. It helps you understand what works for your brand and shows you how to refresh your plans to keep pace with a fast-changing marketing world, using real-world examples from Gymshark, Headspace and Notion. You'll learn how to: - Build marketing strategies based on genuine customer connections- Understand key concepts like loyalty, advocacy and consumer psychology- Know your essentials for creating adaptable, purpose-driven marketing plans- Develop clear metrics to measure your marketing success and growth This practical guide will boost your confidence and skills, helping you create marketing plans that win hearts and deliver results. Themes include: Customer-focused marketing, Relationship building, Beginner-friendly frameworks, Real-world examples, Measuring success.…

  • Language: English

    Published by Kogan Page Ltd, London, 2025

    1398622427 / 9781398622425

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    Paperback. Condition: new. Paperback. If keeping up with the ever-changing marketing world feels too much, this practical guide to creating effective marketing plans that focus on building genuine connections with your customers is the perfect guide for you. The Customer-Driven Marketing Handbook is designed to help early to mid-career marketing professionals develop successful marketing plans that puts their customers at the forefront. By providing a flexible framework that helps you figure out what works for your brand, this book allows you to create and refresh plans to feed into your strategy, based on fundamental human principles that is adaptable for your specific needs. Exploring why building marketing based on relationships drives more success than using superficial tactics, this book explains the real meaning of loyalty and advocacy and provides a blueprint for creating strategies that win hearts and minds so your marketing thrives in today's fast-paced world. With real-world examples from companies such as Gymshark, Headspace and Notion, this book provides a complete approach to developing an effective marketing plan, covering consumer psychology, values and purpose-driven marketing alongside metrics to measure success to ensure your marketing plans drive growth. Develop a practical and flexible marketing plan that puts your customer at the forefront and builds real connections. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

  • Language: English

    Published by Kogan Page, 2025

    1398622427 / 9781398622425

    • Softcover

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  • Language: English

    Published by Kogan Page, 2025

    1398622427 / 9781398622425

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    Seller: moluna, Greven, Germanymoluna

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  • Language: English

    Published by Kogan Page, 2025

    1398622427 / 9781398622425

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    Seller: Turor Books, Hückelhoven, GermanyTuror Books

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  • Language: English

    Published by Kogan Page Dez 2025, 2025

    1398622427 / 9781398622425

    • Softcover

    Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000

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    Taschenbuch. Condition: Neu. Neuware -Looking to create marketing plans that truly connect with your customers The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on real customer relationships. Designed for early to mid-career professionals, this book breaks down marketing essentials into clear, manageable steps. It helps you understand what works for your brand and shows you how to refresh your plans to keep pace with a fast-changing marketing world, using real-world examples from Gymshark, Headspace and Notion. You'll learn how to: - Build marketing strategies based on genuine customer connections- Understand key concepts like loyalty, advocacy and consumer psychology- Know your essentials for creating adaptable, purpose-driven marketing plans- Develop clear metrics to measure your marketing success and growth This practical guide will boost your confidence and skills, helping you create marketing plans that win hearts and deliver results. Themes include: Customer-focused marketing, Relationship building, Beginner-friendly frameworks, Real-world examples, Measuring successGPSR Enquiries, eucomply OÜ, 264 pp. Englisch.…