9781461353607 - Dynamic Models of Advertising Competition (international Series in Quantitative Marketing) by Erickson, Gary M. M. (12 results)
Language: English
Published by Springer, 2012
Series: Book 2 of 8 - International Series in Quantitative Marketing
- Softcover
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Language: English
Published by Springer, 2012
Series: Book 2 of 8 - International Series in Quantitative Marketing
- Softcover
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Language: English
Published by Springer 2012-10, 2012
Series: Book 2 of 8 - International Series in Quantitative Marketing
- Softcover
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Language: English
Published by Springer, 2012
Series: Book 2 of 8 - International Series in Quantitative Marketing
- Softcover
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Language: English
Published by Springer US, Springer New York, 2012
Series: Book 2 of 8 - International Series in Quantitative Marketing
- Softcover
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital met…hodology for helping us study and understand marketing competition. This second edition offers a blend of what proved to be successful with the first edition and new material. The first two chapters, reviewing empirical and modeling research, have been updated to include contributions in the last decade that have advanced the area. I have not changed the essential content in the duopoly analyses in chapters 3, 4, and 5. A notable addition to the present edition are the new chapters, 6, 7, and 8, which offer analysis of three triopoly models. In the final chapter, I offer my summary view of the area and hope for continued contributions. I want to express my appreciation for the support of Josh Eliashberg, editor of the International Series in Quantitative Marketing, as well as Zachary Rolnik, Director, and David Cella, Publishing Editor, of Kluwer. Their encouragement has provided crucial motivation in this endeavor.
Language: English
Published by Springer, 2012
Series: Book 2 of 8 - International Series in Quantitative Marketing
- Softcover
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Language: English
Published by Springer US, Springer US Okt 2012, 2012
Series: Book 2 of 8 - International Series in Quantitative Marketing
- Softcover
- Print on Demand
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerf…ul and vital methodology for helping us study and understand marketing competition. This second edition offers a blend of what proved to be successful with the first edition and new material. The first two chapters, reviewing empirical and modeling research, have been updated to include contributions in the last decade that have advanced the area. I have not changed the essential content in the duopoly analyses in chapters 3, 4, and 5. A notable addition to the present edition are the new chapters, 6, 7, and 8, which offer analysis of three triopoly models. In the final chapter, I offer my summary view of the area and hope for continued contributions. I want to express my appreciation for the support of Josh Eliashberg, editor of the International Series in Quantitative Marketing, as well as Zachary Rolnik, Director, and David Cella, Publishing Editor, of Kluwer. Their encouragement has provided crucial motivation in this endeavor. 156 pp. Englisch.
Language: English
Published by Springer US, 2012
Series: Book 2 of 8 - International Series in Quantitative Marketing
- Softcover
- Print on Demand
Seller: moluna, Greven, Germanymoluna
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundatio…n form a powerful and vital methodology .
Language: English
Published by Springer, 2012
Series: Book 2 of 8 - International Series in Quantitative Marketing
- Softcover
- Print on Demand
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Condition: New. Print on Demand pp. 156 49:B&W 6.14 x 9.21 in or 234 x 156 mm (Royal 8vo) Perfect Bound on White w/Gloss Lam.
Language: English
Published by Springer, 2012
Series: Book 2 of 8 - International Series in Quantitative Marketing
- Softcover
- Print on Demand
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Condition: New. PRINT ON DEMAND pp. 156.
More imagesLanguage: English
Published by Springer US, 2012
Series: Book 2 of 8 - International Series in Quantitative Marketing
- Softcover
- Print on Demand
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Taschenbuch. Condition: Neu. Dynamic Models of Advertising Competition | Gary M. Erickson | Taschenbuch | vii | Englisch | 2012 | Springer US | EAN 9781461353607 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Dem…and.
Language: English
Published by Springer US, Springer New York Okt 2012, 2012
Series: Book 2 of 8 - International Series in Quantitative Marketing
- Softcover
- Print on Demand
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful a…nd vital methodology for helping us study and understand marketing competition. This second edition offers a blend of what proved to be successful with the first edition and new material. The first two chapters, reviewing empirical and modeling research, have been updated to include contributions in the last decade that have advanced the area. I have not changed the essential content in the duopoly analyses in chapters 3, 4, and 5. A notable addition to the present edition are the new chapters, 6, 7, and 8, which offer analysis of three triopoly models. In the final chapter, I offer my summary view of the area and hope for continued contributions. I want to express my appreciation for the support of Josh Eliashberg, editor of the International Series in Quantitative Marketing, as well as Zachary Rolnik, Director, and David Cella, Publishing Editor, of Kluwer. Their encouragement has provided crucial motivation in this endeavor.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 156 pp. Englisch.
