ISBN: 9781529680430 - Digital Marketing: Strategy, Planning & Disruption (36 results)

Paperback. Condition: new. Paperback. Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing. With an excellent blend of theory, research, practice and application, key features include: New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. A new running case study throughout the book which looks at Uber. Ethical Insights which highlight responsible marketing and support PRME. Professional Skills which address employability. Discover More and Digital Tools text boxes. Activities, exercises and Smartphone Sixty Seconds icebreakers which help students apply their understanding of each chapter. Essential reading for all students and practitioners of digital marketing.Looking for a step-by-step guide to creating a digital marketing plan? Save by buying Digital Marketing with Annmarie Hanlons Digital Marketing Planner. Explore all aspects of digital marketing with this accessible guide which blends theory, research, practice and application and includes a wide range of international case studies. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Condition: New.

Paperback. Condition: Very Good. Third. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Condition: As New. Unread book in perfect condition.

Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.

Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.

Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Condition: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

paperback. Condition: Good. Third. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Condition: New. pp. 496.

paperback. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Condition: New.

Paperback. Condition: New. Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing. With an excellent blend of theory, research, practice and application, key features include: . New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. . A new running case study throughout the book which looks at Uber. . Ethical Insights which highlight responsible marketing and support PRME. . Professional Skills which address employability. Discover More and Digital Tools text boxes. . Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter. Essential reading for all students and practitioners of digital marketing.Looking for a step-by-step guide to creating a digital marketing plan? Save by buying Digital Marketing with Annmarie Hanlon's Digital Marketing Planner.…

Condition: new.

Condition: As New. Unread book in perfect condition.

Condition: New.

Paperback. Condition: New. Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing. With an excellent blend of theory, research, practice and application, key features include: . New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. . A new running case study throughout the book which looks at Uber. . Ethical Insights which highlight responsible marketing and support PRME. . Professional Skills which address employability. Discover More and Digital Tools text boxes. . Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter. Essential reading for all students and practitioners of digital marketing.Looking for a step-by-step guide to creating a digital marketing plan? Save by buying Digital Marketing with Annmarie Hanlon's Digital Marketing Planner.…

Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.

Condition: New. In English.

paperback. Condition: New. Third. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

Condition: New.

Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.…

Condition: NEW.

Paperback. Condition: New. Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 6-10 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability.…

Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.…

Paperback. Condition: New. Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing. With an excellent blend of theory, research, practice and application, key features include: . New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. . A new running case study throughout the book which looks at Uber. . Ethical Insights which highlight responsible marketing and support PRME. . Professional Skills which address employability. Discover More and Digital Tools text boxes. . Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter. Essential reading for all students and practitioners of digital marketing.Looking for a step-by-step guide to creating a digital marketing plan? Save by buying Digital Marketing with Annmarie Hanlon's Digital Marketing Planner.…

Paperback. Condition: New. Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing. With an excellent blend of theory, research, practice and application, key features include: . New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. . A new running case study throughout the book which looks at Uber. . Ethical Insights which highlight responsible marketing and support PRME. . Professional Skills which address employability. Discover More and Digital Tools text boxes. . Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter. Essential reading for all students and practitioners of digital marketing.Looking for a step-by-step guide to creating a digital marketing plan? Save by buying Digital Marketing with Annmarie Hanlon's Digital Marketing Planner.…

Paperback. Condition: Brand New. 3rd edition. 496 pages. 9.68x7.44x9.69 inches. In Stock.