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9781786304575 - Cultural Mediations of Brands: Unadvertization and Quest for Authority Communication Approaches to Commercial Mediation Set by Marti, Caroline (18 results)
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Cultural Mediations of Brands: Unadvertization and Quest for Authority (Communication Approaches to Commercial Mediation Set)
Seller: Professional Book Services, Hallandale Beach, FL, U.S.A.
Seller rating 2 out of 5 stars
First Edition
Hardcover. Condition: New. 1st Edition. SHIPS FAST!! SAME DAY or w/in 24 hours.EXPEDITED SHIPPING AVAILABLE Too!! Usps tracking included free!!!
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Cultural Mediations of Brands (Hardcover)
Language: English
Published by ISTE Ltd and John Wiley & Sons Inc, London, 2020
ISBN 10: 1786304570 ISBN 13: 9781786304575
Hardcover. Condition: new. Hardcover. Brands, which are major economic entities and major symbols of market mediations, are increasingly appearing in the social arena as cultural actors in their own right. Their quest for social legitimacy and to have control over the markets goes beyond the usual framework of their communication with initiatives that have begun to have an impact on the French cultural landscape. Media, digital content, educational kits, museum exhibitions and so on are the actions of an unadvertization, which has the potential to transform not only the rapport brands have with the public but also representations of knowledge and culture. The communicative approach at the heart of this book illuminates the contemporary transformations of communication, highlighting three main types of cultural mediations: media, education, and cultural heritage institutions. Cultural Mediations of Brands thus provides a theoretical and critical analysis of the brand and the symbolic effectiveness attributed to it. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Cultural Mediations of Brands : Unadvertization and Quest for Authority
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 180.68
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Cultural Mediations of Brands : Unadvertization and Quest for Authority
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 184.33
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Cultural Mediations of Brands
Language: English
Published by ISTE Ltd and John Wiley and Sons Inc, 2020
ISBN 10: 1786304570 ISBN 13: 9781786304575
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
US$ 205.91
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Add to basketHRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Cultural Mediations of Brands: Unadvertization and Quest for Authority
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
US$ 204.13
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Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketHardback. Condition: New. New copy - Usually dispatched within 4 working days.
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Cultural Mediations of Brands: Unadvertization and Quest for Authority
Language: English
Published by ISTE Ltd. 2020-03-31, 2020
ISBN 10: 1786304570 ISBN 13: 9781786304575
US$ 204.79
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Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketHardcover. Condition: New.
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Cultural Mediations of Brands: Unadvertization and Quest for Authority
Language: English
Published by ISTE Ltd and John Wiley & Sons Inc, 2020
ISBN 10: 1786304570 ISBN 13: 9781786304575
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
First Edition
Condition: New. 2020. 1st Edition. Hardcover. . . . . .
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US$ 215.58
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US$ 241.98
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Ships from United Kingdom to U.S.A.Quantity: 2 available
Add to basketHardcover. Condition: Brand New. 224 pages. 9.25x6.25x0.75 inches. In Stock.
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Cultural Mediations of Brands: Unadvertization and Quest for Authority
Language: English
Published by ISTE Ltd and John Wiley & Sons Inc, 2020
ISBN 10: 1786304570 ISBN 13: 9781786304575
Condition: New. 2020. 1st Edition. Hardcover. . . . . . Books ship from the US and Ireland.
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Cultural Mediations of Brands (Hardcover)
Language: English
Published by ISTE Ltd and John Wiley & Sons Inc, London, 2020
ISBN 10: 1786304570 ISBN 13: 9781786304575
Hardcover. Condition: new. Hardcover. Brands, which are major economic entities and major symbols of market mediations, are increasingly appearing in the social arena as cultural actors in their own right. Their quest for social legitimacy and to have control over the markets goes beyond the usual framework of their communication with initiatives that have begun to have an impact on the French cultural landscape. Media, digital content, educational kits, museum exhibitions and so on are the actions of an unadvertization, which has the potential to transform not only the rapport brands have with the public but also representations of knowledge and culture. The communicative approach at the heart of this book illuminates the contemporary transformations of communication, highlighting three main types of cultural mediations: media, education, and cultural heritage institutions. Cultural Mediations of Brands thus provides a theoretical and critical analysis of the brand and the symbolic effectiveness attributed to it. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
