Isbn: 9783319840321 - Brand Fans: Lessons from the World's Greatest Sporting Brands (13 results)

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  • Language: English

    Published by Palgrave Macmillan, 2018

    3319840320 / 9783319840321

    • Softcover

    Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections

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    US$ 191.68

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    Condition: New. In English.

  • Language: English

    Published by Palgrave Macmillan, 2018

    3319840320 / 9783319840321

    • Softcover

    Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.

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    Condition: New. 2018. Paperback. . . . . .

  • Language: English

    Published by Birkhäuser, 2018

    3319840320 / 9783319840321

    • Softcover

    Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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    Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport's leading brands. Based on the transferable lessons that emanate from these practices, Brand Fansexplores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.…

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    Language: English

    Published by Palgrave Macmillan, 2018

    3319840320 / 9783319840321

    • Softcover

    Seller: preigu, Osnabrück, Germanypreigu

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    Taschenbuch. Condition: Neu. Brand Fans | Lessons from the World's Greatest Sporting Brands | Aaron C. T. Smith (u. a.) | Taschenbuch | x | Englisch | 2018 | Palgrave Macmillan | EAN 9783319840321 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

  • Language: English

    Published by MacMillan, 2018

    3319840320 / 9783319840321

    • Softcover

    Seller: Books Puddle, Woodside, NY, U.S.A.Books Puddle

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    Condition: New. Softcover reprint of the original 1st ed. 2017 edition NO-PA16APR2015-KAP.

  • Language: English

    Published by Palgrave Macmillan, 2018

    3319840320 / 9783319840321

    • Softcover

    Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore

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    Condition: New. 2018. Paperback. . . . . . Books ship from the US and Ireland.

  • Language: English

    Published by Palgrave Macmillan, 2018

    3319840320 / 9783319840321

    • Softcover

    Seller: Mispah books, Redhill, SURRE, United KingdomMispah books

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    Paperback. Condition: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

  • Language: English

    Published by Palgrave Macmillan, 2018

    3319840320 / 9783319840321

    • Softcover
    • Print on Demand

    Seller: Brook Bookstore On Demand, Napoli, NA, ItalyBrook Bookstore On Demand

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    Condition: new. Questo è un articolo print on demand.

  • Language: English

    Published by Springer International Publishing Mai 2018, 2018

    3319840320 / 9783319840321

    • Softcover
    • Print on Demand

    Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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    Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport's leading brands. Based on the transferable lessons that emanate from these practices, Brand Fansexplores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding. 260 pp. Englisch.…

  • Language: English

    Published by Springer International Publishing, 2018

    3319840320 / 9783319840321

    • Softcover
    • Print on Demand

    Seller: moluna, Greven, Germanymoluna

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    Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Reveals the cutting edge branding, value co-creation and customer engagement techniques professional sport employs&nbspHighlights the agile and novel methods used to meet consumer expectation and cultivate unprecedented brand valueExplains h.…

  • Language: English

    Published by Springer International Publishing, Palgrave Macmillan Mai 2018, 2018

    3319840320 / 9783319840321

    • Softcover
    • Print on Demand

    Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000

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    Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport¿s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 260 pp. Englisch.…

  • Language: English

    Published by MacMillan, 2018

    3319840320 / 9783319840321

    • Softcover
    • Print on Demand

    Seller: Majestic Books, Hounslow, United KingdomMajestic Books

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    Condition: New. Print on Demand.

  • Language: English

    Published by MacMillan, 2018

    3319840320 / 9783319840321

    • Softcover
    • Print on Demand

    Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios

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    Condition: New. PRINT ON DEMAND.