Lexus Ls 400 the Lexus Story (13 results)

Paperback. Condition: New. Revised Edition. A behind-the-scenes look at Lexus's surprising twenty-year success story-in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price-it was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in the United States and made a stunning success of Toyota's brave foray into the global luxury market. Lexus: The Relentless Pursuit reveals why Toyota decided to take on the German automakers and how the new brand won praise and success for its unparalleled quality, unforgettable advertising, and unprecedented customer service. From the first boardroom planning session to Lexus's entry into the mega-luxury supercar market, this is the complete and compelling story of one of the world's most admired brands. Includes a new Foreword by legendary designer Erwin Lui, an Afterword with updates since the first edition, and a new Coda by leading Japanese automotive journalist Hisao InoueCovers the racetrack triumph-and tragedy-behind the new US$375,000 Lexus LFA supercarOffers important business lessons for brand managers and executives For car enthusiasts, business leaders, and anyone interested in branding and marketing, Lexus: The Relentless Pursuit offers an amazing story of excellence and innovation in the automotive industry.

Paperback. Condition: New. Revised Edition. A behind-the-scenes look at Lexus's surprising twenty-year success story-in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price-it was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in the United States and made a stunning success of Toyota's brave foray into the global luxury market. Lexus: The Relentless Pursuit reveals why Toyota decided to take on the German automakers and how the new brand won praise and success for its unparalleled quality, unforgettable advertising, and unprecedented customer service. From the first boardroom planning session to Lexus's entry into the mega-luxury supercar market, this is the complete and compelling story of one of the world's most admired brands. Includes a new Foreword by legendary designer Erwin Lui, an Afterword with updates since the first edition, and a new Coda by leading Japanese automotive journalist Hisao InoueCovers the racetrack triumph-and tragedy-behind the new US$375,000 Lexus LFA supercarOffers important business lessons for brand managers and executives For car enthusiasts, business leaders, and anyone interested in branding and marketing, Lexus: The Relentless Pursuit offers an amazing story of excellence and innovation in the automotive industry.

Paperback. Condition: new. Paperback. Dive into the captivating world of Lexus, where luxury meets innovation in a grand symphony of sophistication. "Lexus: A Symphony of Sophistication" is more than a book; it's a visual and narrative journey exploring one of the world's most revered automotive brands.This exquisite tome is adorned with photographs that bring the Lexus story to life, showcasing the brand's evolution from its daring inception to its status as a global icon of luxury. Each page turns to reveal another chapter in the Lexus saga, narrated through stunning imagery that captures the essence of elegance, performance, and cutting-edge design.From the groundbreaking LS 400 to the innovative electric models of today, experience the Lexus journey in unprecedented detail. Discover the intricacies of Lexus craftsmanship, the bold steps in automotive technology, and the global influence of a brand synonymous with unparalleled luxury."Lexus: A Symphony of Sophistication" is an essential addition to the collection of any automotive enthusiast, design aficionado, or Lexus admirer. It's not just a celebration of a car brand but an homage to the artistry, innovation, and vision that Lexus represents. Prepare to be immersed in a world where every detail is perfection, every line is a story, and every photograph is a window into the extraordinary world of Lexus. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Taschenbuch. Condition: Neu. Neuware - A behind-the-scenes look at Lexus's surprising twenty-year success story-in a revised new editionIn the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price-it was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in the United States and made a stunning success of Toyota's brave foray into the global luxury market.Lexus: The Relentless Pursuit reveals why Toyota decided to take on the German automakers and how the new brand won praise and success for its unparalleled quality, unforgettable advertising, and unprecedented customer service. From the first boardroom planning session to Lexus s entry into the mega-luxury supercar market, this is the complete and compelling story of one of the world s most admired brands.Includes a new Foreword by legendary designer Erwin Lui, an Afterword with updates since the first edition, and a new Coda by leading Japanese automotive journalist Hisao InoueCovers the racetrack triumph-and tragedy-behind the new US$375,000 Lexus LFA supercarOffers important business lessons for brand managers and executives For car enthusiasts, business leaders, and anyone interested in branding and marketing, Lexus: The Relentless Pursuit offers an amazing story of excellence and innovation in the automotive industry.

Paperback. Condition: new. Paperback. Dive into the captivating world of Lexus, where luxury meets innovation in a grand symphony of sophistication. "Lexus: A Symphony of Sophistication" is more than a book; it's a visual and narrative journey exploring one of the world's most revered automotive brands.This exquisite tome is adorned with photographs that bring the Lexus story to life, showcasing the brand's evolution from its daring inception to its status as a global icon of luxury. Each page turns to reveal another chapter in the Lexus saga, narrated through stunning imagery that captures the essence of elegance, performance, and cutting-edge design.From the groundbreaking LS 400 to the innovative electric models of today, experience the Lexus journey in unprecedented detail. Discover the intricacies of Lexus craftsmanship, the bold steps in automotive technology, and the global influence of a brand synonymous with unparalleled luxury."Lexus: A Symphony of Sophistication" is an essential addition to the collection of any automotive enthusiast, design aficionado, or Lexus admirer. It's not just a celebration of a car brand but an homage to the artistry, innovation, and vision that Lexus represents. Prepare to be immersed in a world where every detail is perfection, every line is a story, and every photograph is a window into the extraordinary world of Lexus. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Paperback. Condition: New. Revised Edition. A behind-the-scenes look at Lexus's surprising twenty-year success story-in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price-it was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in the United States and made a stunning success of Toyota's brave foray into the global luxury market. Lexus: The Relentless Pursuit reveals why Toyota decided to take on the German automakers and how the new brand won praise and success for its unparalleled quality, unforgettable advertising, and unprecedented customer service. From the first boardroom planning session to Lexus's entry into the mega-luxury supercar market, this is the complete and compelling story of one of the world's most admired brands. Includes a new Foreword by legendary designer Erwin Lui, an Afterword with updates since the first edition, and a new Coda by leading Japanese automotive journalist Hisao InoueCovers the racetrack triumph-and tragedy-behind the new US$375,000 Lexus LFA supercarOffers important business lessons for brand managers and executives For car enthusiasts, business leaders, and anyone interested in branding and marketing, Lexus: The Relentless Pursuit offers an amazing story of excellence and innovation in the automotive industry.

Paperback. Condition: new. Paperback. A behind-the-scenes look at Lexuss surprising twenty-year success storyin a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but priceit was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in the United States and made a stunning success of Toyotas brave foray into the global luxury market. Lexus: The Relentless Pursuit reveals why Toyota decided to take on the German automakers and how the new brand won praise and success for its unparalleled quality, unforgettable advertising, and unprecedented customer service. From the first boardroom planning session to Lexus's entry into the mega-luxury supercar market, this is the complete and compelling story of one of the world's most admired brands. Includes a new Foreword by legendary designer Erwin Lui, an Afterword with updates since the first edition, and a new Coda by leading Japanese automotive journalist Hisao InoueCovers the racetrack triumphand tragedybehind the new US$375,000 Lexus LFA supercarOffers important business lessons for brand managers and executives For car enthusiasts, business leaders, and anyone interested in branding and marketing, Lexus: The Relentless Pursuit offers an amazing story of excellence and innovation in the automotive industry. A behind-the-scenes look at Lexus s surprising twenty-year success story in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Paperback. Condition: new. Paperback. A behind-the-scenes look at Lexuss surprising twenty-year success storyin a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but priceit was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in the United States and made a stunning success of Toyotas brave foray into the global luxury market. Lexus: The Relentless Pursuit reveals why Toyota decided to take on the German automakers and how the new brand won praise and success for its unparalleled quality, unforgettable advertising, and unprecedented customer service. From the first boardroom planning session to Lexus's entry into the mega-luxury supercar market, this is the complete and compelling story of one of the world's most admired brands. Includes a new Foreword by legendary designer Erwin Lui, an Afterword with updates since the first edition, and a new Coda by leading Japanese automotive journalist Hisao InoueCovers the racetrack triumphand tragedybehind the new US$375,000 Lexus LFA supercarOffers important business lessons for brand managers and executives For car enthusiasts, business leaders, and anyone interested in branding and marketing, Lexus: The Relentless Pursuit offers an amazing story of excellence and innovation in the automotive industry. A behind-the-scenes look at Lexus s surprising twenty-year success story in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Hardcover. Condition: new. Hardcover. Dive into the captivating world of Lexus, where luxury meets innovation in a grand symphony of sophistication. "Lexus: A Symphony of Sophistication" is more than a book; it's a visual and narrative journey exploring one of the world's most revered automotive brands.This exquisite tome is adorned with photographs that bring the Lexus story to life, showcasing the brand's evolution from its daring inception to its status as a global icon of luxury. Each page turns to reveal another chapter in the Lexus saga, narrated through stunning imagery that captures the essence of elegance, performance, and cutting-edge design.From the groundbreaking LS 400 to the innovative electric models of today, experience the Lexus journey in unprecedented detail. Discover the intricacies of Lexus craftsmanship, the bold steps in automotive technology, and the global influence of a brand synonymous with unparalleled luxury."Lexus: A Symphony of Sophistication" is an essential addition to the collection of any automotive enthusiast, design aficionado, or Lexus admirer. It's not just a celebration of a car brand but an homage to the artistry, innovation, and vision that Lexus represents. Prepare to be immersed in a world where every detail is perfection, every line is a story, and every photograph is a window into the extraordinary world of Lexus. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Hardcover. Condition: new. Hardcover. Dive into the captivating world of Lexus, where luxury meets innovation in a grand symphony of sophistication. "Lexus: A Symphony of Sophistication" is more than a book; it's a visual and narrative journey exploring one of the world's most revered automotive brands.This exquisite tome is adorned with photographs that bring the Lexus story to life, showcasing the brand's evolution from its daring inception to its status as a global icon of luxury. Each page turns to reveal another chapter in the Lexus saga, narrated through stunning imagery that captures the essence of elegance, performance, and cutting-edge design.From the groundbreaking LS 400 to the innovative electric models of today, experience the Lexus journey in unprecedented detail. Discover the intricacies of Lexus craftsmanship, the bold steps in automotive technology, and the global influence of a brand synonymous with unparalleled luxury."Lexus: A Symphony of Sophistication" is an essential addition to the collection of any automotive enthusiast, design aficionado, or Lexus admirer. It's not just a celebration of a car brand but an homage to the artistry, innovation, and vision that Lexus represents. Prepare to be immersed in a world where every detail is perfection, every line is a story, and every photograph is a window into the extraordinary world of Lexus. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Paperback. Condition: New. Revised Edition. A behind-the-scenes look at Lexus's surprising twenty-year success story-in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price-it was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in the United States and made a stunning success of Toyota's brave foray into the global luxury market. Lexus: The Relentless Pursuit reveals why Toyota decided to take on the German automakers and how the new brand won praise and success for its unparalleled quality, unforgettable advertising, and unprecedented customer service. From the first boardroom planning session to Lexus's entry into the mega-luxury supercar market, this is the complete and compelling story of one of the world's most admired brands. Includes a new Foreword by legendary designer Erwin Lui, an Afterword with updates since the first edition, and a new Coda by leading Japanese automotive journalist Hisao InoueCovers the racetrack triumph-and tragedy-behind the new US$375,000 Lexus LFA supercarOffers important business lessons for brand managers and executives For car enthusiasts, business leaders, and anyone interested in branding and marketing, Lexus: The Relentless Pursuit offers an amazing story of excellence and innovation in the automotive industry.

Paperback. Condition: new. Paperback. A behind-the-scenes look at Lexuss surprising twenty-year success storyin a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but priceit was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in the United States and made a stunning success of Toyotas brave foray into the global luxury market. Lexus: The Relentless Pursuit reveals why Toyota decided to take on the German automakers and how the new brand won praise and success for its unparalleled quality, unforgettable advertising, and unprecedented customer service. From the first boardroom planning session to Lexus's entry into the mega-luxury supercar market, this is the complete and compelling story of one of the world's most admired brands. Includes a new Foreword by legendary designer Erwin Lui, an Afterword with updates since the first edition, and a new Coda by leading Japanese automotive journalist Hisao InoueCovers the racetrack triumphand tragedybehind the new US$375,000 Lexus LFA supercarOffers important business lessons for brand managers and executives For car enthusiasts, business leaders, and anyone interested in branding and marketing, Lexus: The Relentless Pursuit offers an amazing story of excellence and innovation in the automotive industry. A behind-the-scenes look at Lexus s surprising twenty-year success story in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Dive into the captivating world of Lexus, where luxury meets innovation in a grand symphony of sophistication. 'Lexus: A Symphony of Sophistication' is more than a book; it's a visual and narrative journey exploring one of the world's most revered automotive brands.This exquisite tome is adorned with photographs that bring the Lexus story to life, showcasing the brand's evolution from its daring inception to its status as a global icon of luxury. Each page turns to reveal another chapter in the Lexus saga, narrated through stunning imagery that captures the essence of elegance, performance, and cutting-edge design.From the groundbreaking LS 400 to the innovative electric models of today, experience the Lexus journey in unprecedented detail. Discover the intricacies of Lexus craftsmanship, the bold steps in automotive technology, and the global influence of a brand synonymous with unparalleled luxury.'Lexus: A Symphony of Sophistication' is an essential addition to the collection of any automotive enthusiast, design aficionado, or Lexus admirer. It's not just a celebration of a car brand but an homage to the artistry, innovation, and vision that Lexus represents. Prepare to be immersed in a world where every detail is perfection, every line is a story, and every photograph is a window into the extraordinary world of Lexus.