Published by Kogan Page Ltd, United Kingdom, London, 2013
ISBN 10: 0749467932 ISBN 13: 9780749467937
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. By testing expert Mike Bryon, How to Pass Advanced Verbal Reasoning Tests provides a huge bank of questions to help you prepare for difficult graduate and managerial recruitment and assessment tests. Offering unbeatable score-improving practice for both online and print tests, it provides 110 warm up questions to get you started and 500+ questions overall. Including four timed realistic tests with interpretations of your score, it contains everything you need to prepare for verbal reasoning tests, stand out from the crowd and bag that job. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Kogan Page Ltd, United Kingdom, London, 1988
ISBN 10: 1850915490 ISBN 13: 9781850915492
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Kogan Page Ltd, United Kingdom, London, 2009
ISBN 10: 0749456442 ISBN 13: 9780749456443
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. In Succeed for Yourself, Richard Denny shows how you can transform your individual dream of success into reality. Crammed with common-sense advice and inspiring ideas, Succeed for Yourself will take you on a journey of self-discovery that will help you seize your self-belief, set goals and achieve them, overcome setbacks and rejection, become highly motivated and find happiness at home and at work. Richard Denny believes that everybody has the potential within them for achieving success, wealth and happiness. The power of his message resonates with people from all walks of life, and Succeed for Yourself gives you the opportunity to put his ideas into practice. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Kogan Page Ltd, United Kingdom, London, 2017
ISBN 10: 074948019X ISBN 13: 9780749480196
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. Containing the largest bank of test questions on the market, How to Pass Numerical Reasoning Tests provides advice, practice and exercises to help you prepare for the rigorous tests used by employers, helping you to build up speed, accuracy and confidence. An overview of the basics is followed by a step-by-step guide to numerical tests, covering: - Fractions and decimals - Rates - Percentages - Ratios and proportions - Data interpretation Also containing practice on mathematical problems in written word format to aid your analytical skills, How to Pass Numerical Reasoning Tests gives you everything you need to boost your ability and face the challenge head on. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Kogan Page Ltd, United Kingdom, London, 2013
ISBN 10: 0749467959 ISBN 13: 9780749467951
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. How to Pass Professional Level Psychometric Tests contains a wealth of practice questions to help prepare you for exactly the type of tests you will face in recruitment assessments for professional careers. A staggering 650 questions and answers, consisting of 20 timed practice tests reflect real life exams favoured by the most popular organisations. It is particularly useful for those facing aggressive psychometric tests, particularly candidates for careers in IT, management and finance. Also including practice questions for common verbal reasoning and numerical tests, How to Pass Professional Level Psychometric Tests provides essential help and preparation to improve your score and gain the competitive edge over the competition. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Kogan Page Ltd, United Kingdom, London, 2004
ISBN 10: 0749443111 ISBN 13: 9780749443115
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. Praise and Reviews "I am delighted that a new generation of entrepreneurs is emerging whose ideas and innovation will provide the momentum to drive business in this country forward. Rachel Bridge's inspiring book has perfectly summed up the passion, the commitment and the sheer excitement of being an entrepreneur and will help encourage many others to do the same." - Sir Richard Branson Every year thousands of hopeful entrepreneurs decide to take the plunge. Many fail but equally many go on to achieve great success and huge profits. So what is it that marks the line between success and failure? Why is it that some race ahead to glory whilst others fall at the first hurdle? In this fascinating new book, 40 successful entrepreneurs explain how they managed to defy the odds and turn their dreams into reality. They tell how they decided what to do, how they got started, how they found the money they needed and how they went about it. But they also reveal how they had doubts, made stupid mistakes and encountered overwhelming frustrations along the way. Gutsy, inspiring and life affirming. if you have ever dreamt of starting up a business of your own, this book is for you. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Kogan Page Ltd, United Kingdom, London, 2019
ISBN 10: 1789660610 ISBN 13: 9781789660616
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. Transform the way you think about money in this easy-to-use, jargon-free guide by Anne Boden (CEO of Starling Bank) which busts commonly held financial myths, helping you to get the most of your cash in today's digital world. There's never been a shortage of advice on managing your money, clearing debt, being canny with your cash and getting the best deals. But it can be hard work, and everyone seems to be saying something different. What if you could easily cut through all the rhetoric and noise and everything could be made straightforward? In The Money Revolution, banking entrepreneur, and founder of award winning Starling Bank, Anne Boden shines a spotlight on how we save, spend and invest our money. By adopting a few new behaviours, it's possible to transform your bank balance for the better. The Money Revolution breaks through the traditional thinking about money and what you've always been told you should expect from financial institutions. Sharing the benefits of smart banking, fintech solutions and the advantages of open banking, it covers a range of financial solutions, from savings and investments to pensions, bill payments and travel money. Find out everything you need to know to get the best out of your money every day. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Kogan Page Ltd, United Kingdom, London, 1999
ISBN 10: 0749427825 ISBN 13: 9780749427825
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. These is a perception that people must behave differently at work than at home. At home people speak and behave easily and naturally but feel that this cannot be translated to the workplace. This book demonstrates that with the appropriate tools everyone is capable of developing a physical and mental presence. This leads to increased confidence, understanding and the effective and integral use of personal power. The book is full of practical examples, voice exercises and cartoons to help explain how to create your personal presence, necessary for success in any field. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Kogan Page Ltd, United Kingdom, London, 1995
ISBN 10: 0749415452 ISBN 13: 9780749415457
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. What is a staff manual?; how do you know what to tell your employees?; writing policy summaries; a specimen staff manual. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Kogan Page Ltd, United Kingdom, London, 2011
ISBN 10: 0749462809 ISBN 13: 9780749462802
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. How do I find out what the employer really wants? How do I get noticed when applying online? How can I keep it to 2-3 pages? What is 'CV Language' and how can I learn it? How do I get around the obstacle of something embarrassing in my CV (eg dismissal or unemployment)? What about social networks? What if I seem over- or under-qualified for the job? Great Answers to Tough CV Problems will help you solve these and many more of the burning questions that face today's job seeker. Perhaps you want a career change, have been job-hopping for some time or are returning to work after a career break? Jenny Rogers examines the potential pitfalls across a range of common job-hunting situations and shows how to put together a CV that will make the most of your skills and experience, make an impression and secure that all-important job interview. Online supporting resources for this book include downloadable sample CVs. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Kogan Page Ltd, United Kingdom, London, 2012
ISBN 10: 074946402X ISBN 13: 9780749464028
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. Now more than ever, people are being affected by the fluctuations in the global economy and by financial uncertainty - with major impacts on their savings, portfolios and pensions. Fully updated for this fourth edition, How the Stock Market Works tells investors what is being traded and how, who does what with whom, and how to evaluate a particular share or bond in light of rival claims from critics and admirers. From the practical consequences of being a shareholder to a basic coverage of the taxation regime, the book provides a wealth of information on individual product types as well as the key players themselves. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Kogan Page Ltd, United Kingdom, London, 1995
ISBN 10: 0749416815 ISBN 13: 9780749416812
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. What turns a good programme into a great one is the trainer. This book focuses on the skills and techniques that make the real difference and teaches about various training tools, the handling of challenging participants and the answering of difficult questions in a variety of situations. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Kogan Page Ltd, United Kingdom, London, 1997
ISBN 10: 074942186X ISBN 13: 9780749421861
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Good. Going into business offers an exciting challenge. The pay-off can be high and job satisfaction enormous. However, good planning and groundwork are essential. This edition has been revised and updated to include all the information one may need to prepare for starting up on one's own. This is followed by 101 suggestions for what sort of businesses to start up, from an animal modelling agency to a wedding consultancy. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Published by Kogan Page Ltd, United Kingdom, London, 2018
ISBN 10: 0749482559 ISBN 13: 9780749482558
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. FINALIST: Business Book Awards 2019 - Leadership Category Business leaders' audiences - their customers, competitors and employees alike - live and breathe social media. In our hyperconnected culture, social media is the glue that allows us to stay connected to communities, products and brands. If your customers are on social media, along with your competition, then shouldn't you be there too? Get Social untangles the social media folklore and gets to the point of how business leaders and aspiring leaders can personally use social media to get real business results. Leaders who use social media platforms right have been shown to be more connected to their customers and employees, they gather major market research advantage by being part of the social conversation and they embody their brand message thus connecting with people on an authentic level. Get Social guides you through what you need to know about social media, and how it connects to your wider business strategy and the bottom line. Michelle Carvill helps you to identify how you can find your voice through all the different platforms and consistently be the leader you want to be. Along with a social CEO health check, Get Social offers invaluable templates, content plans and profiles of successful social media savvy CEOs. This book will give you all the tools you need to successfully launch yourself in the social conversation and see immediate results for your career and business. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Kogan Page Ltd, United Kingdom, London, 2006
ISBN 10: 0749444754 ISBN 13: 9780749444754
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. Working for yourself can seem a very daunting prospect, but this helpful guide answers every question a would-be entrepreneur needs to know. Fully revised and updated it reflects all the latest developments in the world of self-employment and new business. All the major issues which need to be considered when starting up alone are dealt with, such as raising finance, keeping accounts, tax and legal aspects, marketing, IT and choice of premises. There's also friendly advice and lots of useful tips from case studies of those who've already made the leap into self-employment. The best guide of its kind available, it's essential reading for any budding entrepreneur plus those already working for themselves who wish to avoid the pitfalls. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Kogan Page Ltd, United Kingdom, London, 2017
ISBN 10: 0749476958 ISBN 13: 9780749476953
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. This book is about how great leaders can make purpose the beating heart of their organization and use it to power performance. Leaders who communicate a defined mission, alongside clear and genuine values, allow their employees to feel a sense of purpose in their roles and embody their company's vision. This inspires engagement, loyalty and higher performance. People with Purpose brings together a wide range of compelling research into how having a clearly defined purpose as part of business strategy is a vital element in business success, longevity and inspired teams. People with Purpose shows leaders how to create a valuable framework that integrates purpose, values and goals on a single page in order to articulate their organization's unique vision to employees and stakeholders. Kevin Murray interviews top CEOs who have used purpose to transform performance, motivate their people, develop organizational resilience and deliver results - often from the very edge of disaster. These leaders share how they have articulated their purpose, their values and their goals. People with Purpose also looks at the work of neuroscientists, brings together the evidence from around the world that proves purpose powers performance, and shows why purpose matters more in a digitally connected and transparent world. More than 30 case studies are explored from exclusive interviews with leaders from a range of organizations, including Odeon and UCI Cinemas, Healthcare at Home, Yodel, Moss Bros and Virgin Atlantic. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Kogan Page Ltd, United Kingdom, London, 1993
ISBN 10: 0749409665 ISBN 13: 9780749409661
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. This guide demonstrates how readers can become highly motivated in order to gain a greater understanding of themselves, achieve their goals through self-motivation, inspire and motivate others and become leaders. It also explains how to avoid the pitfalls of demotivation. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Kogan Page Ltd, United Kingdom, London, 2002
ISBN 10: 0749437294 ISBN 13: 9780749437299
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. Key account management (KAM) is not a sales initiative, it is a business-wide process that must be managed and supported from the top. This handbook is designed for all those involved in the management of key accounts, but who are uncertain about how these important customers are identified, selected and managed. Peter Cheverton shows how to achieve the core objectives of KAM: retain existing customers in a competitive environment; grow through acquiring new long-term contracts; achieve global "preferred supplier" status; manage customers serviced by several departments in a consistent way; create a customer-intimate business; and achieve operational excellence. According to Cheverton the purpose of KAM is "managing the future" - achieving a realistic balance between objectives, the market opportunity and the resources available. Global cases, tools, techniques and exercises are all included. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Kogan Page Ltd, United Kingdom, London, 2005
ISBN 10: 0749444541 ISBN 13: 9780749444549
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. Everybody wants to be able to think creatively, have captivating interpersonal skills and handle conflict elegantly, but not many people believe they can do it. Ros Taylor knows that everybody has the capacity to change - if they want to! In her compelling style she takes the reader on journey of self-transformation that will help anyone to develop clarity of vision and renewed confidence in their own judgement and abilities. She helps people to change themselves through personal understanding, and so improve their personal and professional relationships. The Complete Mind Makeover draws on Ros' experience of counselling professional people at all stages in their careers, helping to change their negative, unproductive behaviour. Based on her highly successful 4-step action plan, The Complete Mind Makeover will inspire anyone to become more positive, productive and relaxed. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Kogan Page Ltd, United Kingdom, London, 1993
ISBN 10: 0749410035 ISBN 13: 9780749410032
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. This study combines theory and practice to produce a pragmatic model of facilitation. It covers such topics as pre-course liaison with learners and sponsors, and explains how to maintain group momentum, how to cope with difficult behaviour, and how to encourage realistic future action. The text represents a no-nonsense approach which tailors faciliation to the demands and realities of everyday practice. It should be beneficial to vocational trainers and others working in the fields of interpersonal skills and personnel management. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Kogan Page Ltd, United Kingdom, London, 2010
ISBN 10: 0749456884 ISBN 13: 9780749456887
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. When applying for a new job or a promotion many people have to face the rigours of an assessment centre. Many organizations, in both the public and private sectors, now use these extended forms of assessment for selection purposes. Candidates often fail to do themselves justice as they are unaware of the different types of assessment tasks they may have to undertake. This fully revised and expanded new edition provides ideal preparation for assessment events and gives expert advice on all the key issues such as: how the assessments are conducted, how to behave - both in formal and informal situations - and how to prepare for the different forms of assessment. It looks in detail at each of these different assessments, from group exercises and psychometric tests to panel interviews and role play exercises. There are plenty of practice questions with answers and explanations, and new personality and emotional intelligence questionnaires. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Kogan Page Ltd, United Kingdom, London, 1989
ISBN 10: 1850919135 ISBN 13: 9781850919131
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Kogan Page Ltd, United Kingdom, London, 2000
ISBN 10: 0749430745 ISBN 13: 9780749430740
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. A guide to surviving business travel. It discusses how to save money, make the most of a travel budget, get the best airline and hotel deals, and combine business with pleasure. The book includes over 100 articles published in the Herald Tribune, New York Times and Airguide Monthly. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Kogan Page Ltd, United Kingdom, London, 2008
ISBN 10: 0749449446 ISBN 13: 9780749449445
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. The Essential Guide to Employee Engagement explores the concept and practice behind creating an engaged workforce and how this can contribute to organizational success. Recognizing that engaged employees are more productive, engender greater customer satisfaction and loyalty, and can help to promote your company's brand, the book gives you the necessary tools to make this happen. The author draws on a wide range of international case studies and examples, which demonstrate how an actively-engaged workforce can help your organization to flourish. You are shown how to measure the level of your employees' engagement and provided with a strategy to apply to help increase active staff participation. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Kogan Page Ltd, United Kingdom, London, 1992
ISBN 10: 0749405376 ISBN 13: 9780749405373
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. Human resource managers are increasingly being asked to take a more business-orientated role and to demonstrate that HR strategies and policies contribute directly to business goals. Human Resource Management in the 1990s takes each key area of HR management and summarises the best proactive approaches being adopted by leading-edge organisations to achieve this business-orientated role. The HR manager's role is considered in its broadest possible scope and includes topics such as total quality management and change management which HR managers have only recently begun to deal with. The book draws on the very wide experience of a leading firm of management consultants with all sorts of companies, including major multi-nationals. There is also a chapter specifically devoted to human resource management in the public sector. Coverage includes - HR development; performance management; international HRM; reward management; TQM and customer cafe; employee communications; HR information systems; organization strategy and much more. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Kogan Page Ltd, United Kingdom, London, 2012
ISBN 10: 0749465883 ISBN 13: 9780749465889
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. Learn how to BE a retail champion! All the knowledge and skills you need to make your retail business a scalable, saleable enterprise.The Retail Champion 10 steps to retail success is aimed at every small retailer who is serious about growing their business. Clare Rayner, who is known as The Retail Champion, has developed a practical ten step methodology that helps retail business owners to create their own unique action plan and to design their success template. The 10 steps to retail success methodology enables retailers to develop robust and repeatable processes and systems in order to become scalable, saleable businesses. Throughout this book Clare Rayner will give you the tools, techniques and motivation you need to thrive in the highly competitive retail market. As an added bonus, when you buy this book you will be given exclusive, client-only access to a whole range of downloadable resources such as business plan, range plan, promotional plan and cash flow plan templates that will put you on the fast-track to success. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Kogan Page Ltd, United Kingdom, London, 1992
ISBN 10: 0749405465 ISBN 13: 9780749405465
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. This guide has been written to help on-line managers, supervisors, trainers and training consultants identify and analyze the training needs of employees or clients. It is essential to analyze the specific needs a training programme must satisfy in order to provide a cost-effective and productive training solution. The author outlines the process of training needs analysis and how to undertake it, key techniques and methods needed, an analysis of the client or employee, the key techniques and methods and the motivation of the potential trainee. The final chapter shows how to draw it all together by linking the results of the analysis with the objectives of the training function. Throughout the book, the author includes practical exercises, examples and diagrams. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Kogan Page Ltd, United Kingdom, London, 1864
ISBN 10: 074940664X ISBN 13: 9780749406646
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. Coaching and mentoring are concerned with the development of competence, while assessment is a measure of whether that competence has been achieved. This guide has been written for the manager, trainer or consultant with an interest in knowing more about all three. Such an interest may be a desire to become more proficient in this area, or it may be prompted by a responsibility to encourage others in such roles. Either way, the aim is competence - as a basis for both organizational development and the vocational qualifications sought by the organization's personnel. The author has adopted an approach that makes full use of case studies, checklists and sample documents to provide the reader with guidelines and pointers. Jargon is listed and explained in lay terms, and each chapter is rounded off with a how-to section or interactive review. Points covered in detail include: how do adults learn?; what is the evidence of competence?; what does being a coach, mentor or assessor entail?; how can I listen and observe more efficiently?; and how can I give feedback which builds confidence? The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Kogan Page Ltd, United Kingdom, London, 2017
ISBN 10: 0749480742 ISBN 13: 9780749480745
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. WINNER: CMI Management Book of the Year 2019 - Aspiring Leaders Category The best leaders are born, not made. The best leaders are always in control. The best leaders are those with the highest IQs. But are they really? The thinking surrounding what makes the greatest leaders is increasingly muddled by stereotypes, snake oil promises and pseudo-science. The best leaders rely on fact, not fads. Myths of Leadership blasts away the fluff and confronts false legends head on. Jo Owen uses the most credible research to analyze each myth, using international business case studies, leadership theory and insightful interviews, to uncover the truth. This is a compelling and practical examination of the most pervasive misconceptions about leadership that will help you elevate your own leadership abilities, better inspire your team and empower your organization by thinking differently. Entertaining but evidence-based, Myths of Leadership throws out the management jargon and skewers over-hyped leadership trends to bring you the best practical tips you need to become a better leader. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Kogan Page Ltd, United Kingdom, London, 2012
ISBN 10: 0749466596 ISBN 13: 9780749466596
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. Mobile devices, new digital technologies and the increasing popularity of social media all contribute to the ever-growing gap between internet-savvy consumers and traditional means of advertising. With the old tried and tested techniques no longer being effective, marketers, who do not want to fall behind, need to find novel ways to engage with the new-sprung breed of consumers. To do this, learning to listen and communicate with your consumers is critical. Based on four years of primary research, The Conversation Manager explains the evolution of the modern consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns, this book is full of practical tools to help you transform your company strategy and kick-start conversations with your customers. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.