mcgraw hill education europe new york (Over 5,600 results)

Paperback. Condition: Very Good. In this work, Newell outlines what the latest technology shift means for marketers in every field, and how businesses can create and implement the best CRM strategies. It provides customer analysis and relationship building techniques and new tools of the Internet. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Run a Profitable Google AdWords Campaign Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You'll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign! Create strategic groups of ads and keywords Understand Google's Quality Score ad ranking system and quality-based bidding Use the keyword tool to your advantage Develop a successful bidding strategy Write, test, and refine winning ads Filter out inappropriate prospects Expand proven ad campaigns Measure success using Google Analytics and other methods Increase conversion rates. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Microsoft's Reporting Services product is a vital part of the SQL Server 2005 business intelligence platform, but it works with virtually any data source This hands-on guide explains how to transform data into insightful and interactive Web-based reports using Microsoft SQL Server 2005 Reporting Services. With coverage of everything from installation to administration, the book demonstrates how to use this powerful server-based reporting solution to improve business decision-making and facilitate company-wide -- even worldwide -- communication. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Explains how your business can compete at very high speeds using applications which automate tasks and the decision-making process. Describing a combination of ERP and knowledge management, the text tells how to watch business operations while providing data to customers. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. In 1994, Terence Brake co-authored the book Doing Business Internationally, which provided comprehensive guidelines for individuals and organizations working across cultural borders. The Global Leader is a follow-up to this successful book, and focuses on the urgent need for companies to build cultures that develop global leaders at all levels. Filled with input executives and senior managers from leading global companies like Avon, Bechtel, Colgate-Palmolive, Huges Electronics, and International Flavors and Fragrances, this guide provides the reader with valuable insights into: organizational capabilities needed to build and sustain global competitiveness; a leadership process that transforms the challenges of global competition into world-class performance; culture-building tools that release leadership potential throughout the organization; and a change process for managing deep cultural transformation. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. When they sailed their modest metal-hulled sailboat NORTHERN LIGHT safely free of Antarctica the first time, adventurers Deborah Shapiro and Rolf Bjelke vowed never to go back. But they neglected the power of the human mind to forget pain. Drawn by a compulsion to trace the route of Shackleton . memories of awe-striking beauty . a need to test themselves and their game craft . and a wish to be more alone and unfettered than any other humans on Earth, they made plans to sail once again for Antarctica and to overwinter there, locked in the ice. LIBRARY JOURNAL called their story compelling reading. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. The fourth edition of this text has been revised and expanded, aiming to give the reader a foolproof start with the latest release of Microsoft's Excel, the spreadsheet for Windows running on the IBM PC and compatibles. Hands-on examples, instructions and exercises aim to boost skills in the three major components of Excel: worksheets, databases and charts. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. This text outlines the strategies that individuals and professional investors can take to develop their own e-commerce investment strategy. It provides guidelines for evaluating the best and most reliable companies in such a volatile business. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. This book provides improved and extensive coverage of concepts, database system internals and new tools and techniques. It is intended for a first course in databases at the junior or senior undergraduate, or first-year graduate level, and offers a complete background in the basics of database design, languages and system implementations. Concepts are presented using intuitive descriptions, and important theoretical results are covered, but formal proofs are omitted. The concepts and algorithms covered are based on those used in existing commercial or experimental database systems, and are presented in a general setting that is not tied to one particular database system. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Spiral. Condition: new. Spiral. Beginning to Read, Write and Listen is a comprehensive sound/letter program that develops reading, handwriting, auditory, and oral-language skills by providing a thorough understanding of the letters of the alphabet and their sounds. Pop out cards are designed to motivate oral-language development and provide manipulatives for instructional concepts. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Spiral. Condition: new. Spiral. Beginning to Read, Write and Listen is a comprehensive sound/letter program that develops reading, handwriting, auditory, and oral-language skills by providing a thorough understanding of the letters of the alphabet and their sounds. Pop out cards are designed to motivate oral-language development and provide manipulatives for instructional concepts. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Spiral. Condition: new. Spiral. Beginning to Read. Write, and Listen c 1988, Replacement Pop-Out Card 3, Beginning to Read, Write and Listen is a comprehensive sound/letter program that develops reading, handwriting, auditory, and oral-language skills by providing a thorough understanding of the letters of the alphabet and their sounds. Pop out cards are designed to motivate oral-language development and provide manipulatives for instructional concepts. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Spiral. Condition: new. Spiral. Beginning to Read, Write and Listen is a comprehensive sound/letter program that develops reading, handwriting, auditory, and oral-language skills by providing a thorough understanding of the letters of the alphabet and their sounds. Pop out cards are designed to motivate oral-language development and provide manipulatives for instructional concepts. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Spiral. Condition: new. Spiral. Beginning to Read, Write, and Listen c 1988 Replacement Pop Out Card, Beginning to Read, Write and Listen is a comprehensive sound/letter program that develops reading, handwriting, auditory, and oral-language skills by providing a thorough understanding of the letters of the alphabet and their sounds. Pop out cards are designed to motivate oral-language development and provide manipulatives for instructional concepts. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Cards. Condition: new. Cards. Beginning to Read, Write, and Listen c 1988, Replacement Pop Out Card 4, Beginning to Read, Write and Listen is a comprehensive sound/letter program that develops reading, handwriting, auditory, and oral-language skills by providing a thorough understanding of the letters of the alphabet and their sounds. Pop out cards are designed to motivate oral-language development and provide manipulatives for instructional concepts. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condition: Very Good. Completely rewritten, revised and re-organized to take account of the many changes on the Internet, this edition covers all platforms and access types and includes coverage of mail basics, mail readers and the slip and PPP-based technologies. This book also includes comparisons of the different Internet access types and the various graphical tools such as browsers, usenet newsreaders, gopher and ftp clients. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Don't Let the Real Test Be Your First Test!Written by two of the lead developers of the Java SE Programmer Exam, OCP Java SE 6 Programmer Practice Exams is filled with more than 260 realistic practice questions to prepare you for this challenging exam. To help you understand this material, in-depth explanations of both the correct and incorrect answers are included for every question. This practical guide covers all official objectives for Exam 310-065 and is the perfect companion to SCJP Sun Certified Programmer for Java 6 Study Guide. Covers all OCP Java SE 6 Programmer exam topics, including: Declarations and Access Control Object Orientation Assignments Operators Flow Control, Exceptions, and Assertions Strings, I/O, Formatting, and Parsing Generics and Collections Inner Classes Threads Development. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. As U.S. organizations continue to explore overseas business opportunities, they will be challenged to adapt to the new market's local characteristics, legislation, fiscal regime, sociopolitical environment and cultural system. Riding the Waves of Culture shows international managers how to build the. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. This is a study guide to the "Principles of Corporate Finance 6th edition" which provides comprehensive presentations of financial theory and practice. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. This work provides a quick and simple way for readers to learn Microsoft PowerPoint for Windows 95, a presentation graphics program. Coverage includes: working with Wizards and the built-in templates; working with text, graphics and multimedia files; editing techniques; and creating handouts. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Get the most out of the all-new release of Outlook Centralize communications and schedule management with Outlook 2007 using this easy-to-use guide. Get a quick tour of new and updated Outlook features, including the redesigned interface, then dig into managing your e-mail; recording and tracking appointments and upcoming events; integrating with other Office applications; and much more. With valuable tips on customization, security, and mobilizing your Outlook data, this is a must-have resource for every Outlook 2007 user. Navigate the new interface and learn keyboard shortcuts Manage multiple e-mail accounts, create folders, and automate mail handling Learn advanced e-mail management strategies, such as intelligent grouping, filtering, and Color Categories Create Tasks and To-Do items and use the To-Do Bar Create search folders, plus manage and archive information Navigate the Notes and Journal functions Customize the user interface, including toolbars and menus Secure your account and block junk mail and spam Mobilize your Outlook data so you can stay connected while on the road Use Outlook with Microsoft Exchange and SharePoint Services Connect Hotmail and Gmail accounts to Outlook. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Good. A guide designed for web developers familiar with scripting who are looking for ways to build components and increase code re-use. This title includes information on using persistence behaviours to remote scripting and windows scripting components. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Paperback. Condition: Very Good. This work provides up-to-date coverage of the latest API specification. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Paperback. Condition: Very Good. This is a major revision of the bestselling "bible" of amateur robotics building - packed with the latest in servo motor technology, microcontrolled robots, remote control, Lego Mindstorms Kits, and other commercial kits. It gives electronics hobbyists fully illustrated plans for 11 complete Robots, as well as all-new coverage of Robotix-based Robots, Lego Technic-based Robots, Functionoids with Lego Mindstorms, and Location and Motorized Systems with Servo Motors. It features a pictures and parts list that accompany all projects, and material on using the BASIC Stamp and other microcontrollers. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. The fully updated eighth edition of Principles and Practice of Marketing continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context and latest developments taking place within marketing. A stimulating range of new resources and real world examples help to bring marketing to life. Find out: * How the bandwagon effect has contributed to the success of online group buying * How IKEA delivers sustainable cotton and timber products to millions of customers * How social marketing is combatting an obesity crisis * How the relaunch of Netto became a case of fighter branding * How crowdsourcing is evolving advertising * How Abercrombie & Fitch's store environment could be heading it into the dark Key Features: * A brand new chapter on Relationship Marketing * Newly updated structure to focus on the importance of Customer Value * Fully updated to cover the latest technologies and digital developments * New Marketing in Action boxes and Mini Cases focusing on European and Global companies including Spotify, Rovio, Decathlon, Zara and Amazon * 44 new and updated end-of-chapter cases provide insights from across a range of businesses; from high street fashion stores and supermarkets (H&M, The Co-operative) and Airlines and services (EasyJet, Pret A Manger), to digital companies (ASOS, Google) and the music and film industries (Apple, Disney). * Fully updated and streamlined pedagogy including refocused recommended readings at the end of each chapter, allowing you to expand your knowledge * New AdInsight boxes including active QR codes to keep you up-to-date with the latest marketing campaigns and examples. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condition: Very Good. This easy-to-read, non-technical book examines and synthesizes the lessons of leading edge companies grappling with seven revolutionary IT changes. According to the authors, these changes have combined to create an entirely new paradigm for competitive information processing - now and for the future. This book zeros in on changes such as the shift from proprietary to open systems, from host-based to network-based systems, and stand-alone to integrated software applications. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.