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Published by PALGRAVE Jul 2013, 2013
ISBN 10: 0230368824ISBN 13: 9780230368828
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The face of consumer marketing has changed. However, most contemporary approaches to marketing still fall far short of delivering on the full potential of social and other media for brand development. In contrast, tribal branding integrates offline and online approaches to brand development, allowing marketers to benefit from greatly enhanced levels of consumer devotion to brands. Featuring insightful examples and case studies, 'Tribal Marketing, Tribal Branding' incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities. 184 pp. Englisch.
Published by Palgrave Macmillan US Jul 2013, 2013
ISBN 10: 1349448079ISBN 13: 9781349448074
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This powerful study offers a vivid and often disturbing account of the Italian army's occupation of Slovenia during World War II. It moves from the decision of the Italians to annex Slovenia in 1941, through local resistance and brutal reaction against civilians, to the army's ultimate collapse following Italy's defection from the Axis. 216 pp. Englisch.
Published by Palgrave Macmillan US Jul 2013, 2013
ISBN 10: 1349460060ISBN 13: 9781349460069
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The way which society conceives of power in the twenty-first century determines how it approaches future issues. Placing the twentieth-century French philosopher Michel Foucault into critical conjunction with the apostle Paul, Fuggle re-evaluates the way in which power operates within society and underpins ethical and political actions. 252 pp. Englisch.
Published by Palgrave Macmillan US Jul 2013, 2013
ISBN 10: 1349344273ISBN 13: 9781349344277
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Practice-based film education is a crucial element in the institutional landscape of film. This book fills the gap in understanding practice-based film scholarship, focusing on Europe, Asia, and Australia. 284 pp. Englisch.
Published by Palgrave Macmillan US Jul 2013, 2013
ISBN 10: 1137270497ISBN 13: 9781137270498
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -What's the worst thing you can do to Shakespeare The answer is simple: don't read him. To that end, Richard Burt and Julian Yates embark on a project of un/reading the Bard, turning the conventional challenges into a roadmap for textual analysis and a thorough reconsideration of the plays in light of their absorption into global culture. 180 pp. Englisch.
Published by Palgrave Macmillan Jul 2013, 2013
ISBN 10: 113730801XISBN 13: 9781137308016
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -By 1940 going to the movies was the most popular form of public leisure in Britain's empire. This book explores the social and cultural impact of the movies in colonial societies in the early cinema age. 243 pp. Englisch.
Published by Palgrave Macmillan US Jul 2013, 2013
ISBN 10: 1349459542ISBN 13: 9781349459544
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book introduces lexomics, the use of computer-aided statistical analysis of vocabulary, to measure influence and integrate research from cognitive psychology and evolutionary biology with traditional, philological approaches to literature. Connecting the theory of tradition with the phenomenon of influence, Drout moves beyond current theories. 308 pp. Englisch.
Published by Palgrave Macmillan US Jul 2013, 2013
ISBN 10: 1349351660ISBN 13: 9781349351664
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Today's Latino poetry scene is incredibly vibrant. With original interviews, this is the first meditation on the thematic features of such poetry. Looking at how Julia Alvarez, Rhina Espaillat, Rafael Campo, and C. Dale Young use structures such as meter, rhyme, and line break, this study identifies a poetics of formalist Latino poetry. 220 pp. Englisch.
Published by Palgrave Macmillan US Jul 2013, 2013
ISBN 10: 1349462551ISBN 13: 9781349462551
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Continuing the argument developed in the author's previous book, this exhaustively researched study describes the humiliation of the Chinese gentry at the hands of the statist Oboi regents in the 1660s and the Kangxi emperor's self-declared Confucian sagehood in the 1670s, which effectively trumped the gentry's claim to sovereignty. 188 pp. Englisch.
Published by Palgrave Macmillan US Jul 2013, 2013
ISBN 10: 1349461342ISBN 13: 9781349461349
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Collective creation - the practice of collaboratively devising works of performance - rose to prominence not simply as a performance making method, but as an institutional model. By examining theatre practices in Europe and North America, this book explores collective creation's roots in the theatrical experiments of the early twentieth century. 276 pp. Englisch.
Published by Palgrave Macmillan US Jul 2013, 2013
ISBN 10: 1349444537ISBN 13: 9781349444533
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Leading historians provide new insights into the founding generation's views on the place of public education in America. This volume explores enduring themes, such as gender, race, religion, and central vs. local control, in seven essays of the 1790s on how to implement public education in the new USA. The original essays are included as well. 296 pp. Englisch.
Published by Palgrave Macmillan UK Jul 2013, 2013
ISBN 10: 1349458945ISBN 13: 9781349458943
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology. 276 pp. Englisch.
Published by Palgrave Macmillan UK Jul 2013, 2013
ISBN 10: 1349434760ISBN 13: 9781349434763
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In an increasingly complex and interconnected world, the authors make a case rich in theory and narrative for a new reflexive approach to real life situations. This approach (immersed reflexivity) draws on Pierre Bourdieu's logic of practice and the complexity sciences. 236 pp. Englisch.
Published by Palgrave Macmillan UK Jul 2013, 2013
ISBN 10: 1349454362ISBN 13: 9781349454365
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Explores Alasdair MacIntyre's criticisms of the manager and retrieves an interdisciplinary approach to character transforming arguments. The manager as wise steward is proposed as a model for virtuous management. 284 pp. Englisch.
Published by Palgrave Macmillan US Jul 2013, 2013
ISBN 10: 1349461148ISBN 13: 9781349461141
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Civil Disobedience and the Politics of Identity is an attempt to provide criteria for when it is both morally necessary and politically expedient to break with civic harmony social cohesion in the name of a higher social justice. 224 pp. Englisch.
Published by Palgrave Macmillan US Jul 2013, 2013
ISBN 10: 1349462578ISBN 13: 9781349462575
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Bringing together core selections from and analysis of material documenting the uneasy collaboration between Herbert and Eisenhower, this collection incisively uses primary sources to illuminate the 1952 Republican nomination fight, the second Hoover Commission, and other key episodes during the Eisenhower presidency. 280 pp. Englisch.
Published by Palgrave Macmillan US Jul 2013, 2013
ISBN 10: 1349459119ISBN 13: 9781349459117
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Justice, Sustainability, and Security not only enhances our knowledge of these issues, but it teases out our moral dimensions and offer prescriptions for how governments and global actors might craft their policies to better consider their effects on the global human condition. 268 pp. Englisch.
Published by Palgrave Macmillan US Jul 2013, 2013
ISBN 10: 1349448486ISBN 13: 9781349448487
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Contesting Kurdish Identities in Sweden sheds light on the day-to-day strategies of accommodation and resistance that Kurdish youth use in the face exclusive narratives and structures of belonging and citizenship regimes in the Middle-East and Sweden. 236 pp. Englisch.
Published by Palgrave Macmillan US Jul 2013, 2013
ISBN 10: 1349458988ISBN 13: 9781349458981
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In public choice theory, the received wisdom has long been that self-organization is an impediment to collective action, whether via the tragedy of the commons or a Hobbesian scenario in which self-interest produces social conflict rather than cooperation. Yet as this fascinating collection shows, self-organization and state-society relations have been much more complicated in the context of contemporary Nigerian politics. Given the absence or unwillingness of the Nigerian state to provide essential services, entire communities have had to band together to repair roads, build health centers, and maintain public utilities, all from levies. The successes, failures, and ongoing challenges faced by Nigerian society provide valuable insights into the state's capacity, its relationship with civil society, and the social, economic, and political well-being of its citizens. 272 pp. Englisch.
Published by Palgrave Macmillan US Jul 2013, 2013
ISBN 10: 1349456764ISBN 13: 9781349456765
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -While the Islamic Republic has employed various strategies to mitigate the worst excesses of inter-ethnic tension while still securing a Shi'a dominated 'Persian hegemony,' the systematic neglect of ethnic groups by both the Islamic Republic and its predecessor regime has resulted in the politicization of ethnic identity in Iran. 244 pp. Englisch.
Published by Palgrave Macmillan US Jul 2013, 2013
ISBN 10: 1349455806ISBN 13: 9781349455805
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book offers the first comprehensive account of the emergence of the IR discipline in Australia. Initially influenced by British ideas, the first generation of Australian international relations practitioners demonstrated in their work a strong awareness of the unique local conditions to which their theorizing should respond. 320 pp. Englisch.
Published by Palgrave Macmillan US Jul 2013, 2013
ISBN 10: 134946130XISBN 13: 9781349461301
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Drawing on international case studies, the contributors extrapolate a systematization of the ways in which siblingship is conceived on the basis of shared parentage, shared childhoods, and reciprocal care. They explore what makes these relations worth maintaining and how they contribute to community processes and to material and emotional survival. 208 pp. Englisch.
Published by Palgrave Macmillan US Jul 2013, 2013
ISBN 10: 1349457035ISBN 13: 9781349457038
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Using the presence of the past as a point of departure, this books explores three critical themes in Southeast Asian oral history: the relationship between oral history and official histories produced by nation-states; the nature of memories of violence; and intersections between oral history, oral tradition, and heritage discourses. 220 pp. Englisch.
Published by Palgrave Macmillan US Jul 2013, 2013
ISBN 10: 1137343001ISBN 13: 9781137343000
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Inside Defense brings together scholars, policy experts and practitioners to provide a comprehensive view of the U.S. military to understand the military's role in international politics and its relationship with domestic institutions and society. 292 pp. Englisch.
Published by Palgrave Macmillan UK Jul 2013, 2013
ISBN 10: 0115532226ISBN 13: 9780115532221
Seller: AHA-BUCH GmbH, Einbeck, Germany
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Taschenbuch. Condition: Neu. Neuware - In the operation and maintenance of highway networks, it is necessary from time to time to put in place temporary traffic management measures to facilitate safe road works or temporary closures or incident management, whilst keeping the traffic flowing as freely as possible. The Operations Document provides guidance for those responsible for planning, managing and participating in operations to implement, maintain and remove temporary traffic management arrangements. Chapter 7 reflects the Traffic Signs Regulations and General Directions (TSRGD) which came into force in January 2003 and includes a number of revisions to the text from the previous edition. The aim of the title is to ensure that the correct signs are used (for any given circumstances), in the right position and at the appropriate size, to achieve a consistent approach across the country. Key features: Explanation of colour coding principles Sign design.
Published by Palgrave Macmillan Jul 2013, 2013
ISBN 10: 0230251706ISBN 13: 9780230251700
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -A detailed overview of the theories, concepts, research methods, and findings in the field of language policy is provided here in one accessible source. The author proposes new methodological, theoretical, and conceptual directions and offers guidance for doing language policy research. 291 pp. Englisch.
Published by Palgrave Macmillan Higher Ed Jul 2013, 2013
ISBN 10: 0230303218ISBN 13: 9780230303218
Seller: AHA-BUCH GmbH, Einbeck, Germany
Book
Taschenbuch. Condition: Neu. Neuware - The first textbook of its kind, taking a uniquely global approach to project management in construction. Using a wealth of case studies from around the world to explain theory and practice, the authors take a business-oriented, decision-making approach to project management and the challenges it faces in the modern world.The book covers topics highly relevant to the challenges and opportunities currently facing the global construction industry, including managing culturally-diverse and globally dispersed teams, international project finance and global stakeholders in projects.
Published by Palgrave Macmillan UK Jul 2013, 2013
ISBN 10: 1137024925ISBN 13: 9781137024923
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book will enable students, researchers and practitioners with some background in applied linguistics and/or (business) communication to engage with most of the issues raised by the multidisciplinary field of business discourse. To applied linguists new to business communication, and to researchers with a business background and with an interest in language and communication, this book offers accessible, varied and well-documented material inspired by practice-shaping research in business contexts. The latest developments in research methodology are discussed through problem-solving case-studies; issues emerging from the field such as the role of new technology and of globalisation, are showcased to stimulate research projects that reflect the multicultural and multimedial reality of the corporate world. Readers are encouraged to adopt a reflexive, and where possible, multi-disciplinary and collaborative mode of action that is one of the strengths of business discourse research in practice. The book also illustrates the benefits of sustained dialogue and field-led applications across allied disciplines. 376 pp. Englisch.
Published by Palgrave Macmillan UK Jul 2013, 2013
ISBN 10: 1137289511ISBN 13: 9781137289513
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The book proposes an overview of the research conducted to date in the field of wine economics. All of these contributions have in common the use of econometric techniques and mathematical formalization to describe the new challenges of this economic sector. 392 pp. Englisch.
Published by Palgrave Macmillan UK Jul 2013, 2013
ISBN 10: 1349451118ISBN 13: 9781349451111
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Explores the ongoing transformation of service relationships, focusing on the incorporation of the customer's active contribution to virtually all aspects and stages of the production process. This volume illuminates social relations and interaction between customers and service providers as well as between the users of web-based services. 272 pp. Englisch.