Advertising Problems Methods by Cover John (10 results)
- Softcover
Seller: California Books, Miami, FL, U.S.A.California Books
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- Softcover
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Softcover
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Hardcover
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- Hardcover
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Hardcover
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
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Language: English
- Hardcover
- Print on Demand
Seller: S N Books World, Delhi, IndiaS N Books World
Contact seller5-star sellerLeatherbound. Condition: NEW. BOOKS ARE EXEMPT FROM IMPORT DUTIES AND TARIFFS; NO EXTRA CHARGES APPLY. Leatherbound edition. Condition: New. Leather Binding on Spine and Corners with Golden leaf printing on spine. Bound in genuine leather with Satin ribbon page markers and Spine with raised gilt bands. Pages: 350. A perfect gift… for your loved ones. Reprinted from 1926 edition. NO changes have been made to the original text. This is NOT a retyped or an ocr'd reprint. Illustrations, Index, if any, are included in black and white. Each page is checked manually before printing. As this print on demand book is reprinted from a very old book, there could be some missing or flawed pages, but we always try to make the book as complete as possible. Fold-outs, if any, are not part of the book. If the original book was published in multiple volumes then this reprint is of only one volume, not the whole set. IF YOU WISH TO ORDER PARTICULAR VOLUME OR ALL THE VOLUMES YOU CAN CONTACT US. Resized as per current standards. Sewing binding for longer life, where the book block is actually sewn (smythe sewn/section sewn) with thread before binding which results in a more durable type of binding. Language: English Pages: 350.
- Softcover
- Print on Demand
Seller: CitiRetail, Stevenage, United KingdomCitiRetail
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US$ 34.83
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Paperback. Condition: new. Paperback. "Advertising Is Problems and Methods" provides an in-depth analysis of the burgeoning field of advertising during the mid-1920s. Author John H. Cover explores the intersection of economic theory and practical business application, framing advertising not merely as a creative endeavor but as…a structured discipline rooted in problem-solving. This work systematically examines the various hurdles faced by marketing professionals, from identifying target audiences and understanding consumer psychology to the technical aspects of layout, copy, and media selection.The text emphasizes the importance of market research and the scientific method in crafting campaigns that yield measurable results. By dissecting the problems inherent in the industry-such as brand differentiation and the effective use of trade names-Cover provides a series of methods designed to optimize commercial communication. As a significant contribution to early twentieth-century business literature, this book offers invaluable insights into the historical evolution of marketing strategies and the foundational techniques that continue to influence the industry today. It is a vital resource for historians of commerce, marketing students, and professionals interested in the roots of modern promotional practices.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you may see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
- Hardcover
- Print on Demand
Seller: CitiRetail, Stevenage, United KingdomCitiRetail
Contact seller5-star sellerCondition: New
US$ 45.28
US$ 50.07 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Hardcover. Condition: new. Hardcover. "Advertising Is Problems and Methods" provides an in-depth analysis of the burgeoning field of advertising during the mid-1920s. Author John H. Cover explores the intersection of economic theory and practical business application, framing advertising not merely as a creative endeavor but as…a structured discipline rooted in problem-solving. This work systematically examines the various hurdles faced by marketing professionals, from identifying target audiences and understanding consumer psychology to the technical aspects of layout, copy, and media selection.The text emphasizes the importance of market research and the scientific method in crafting campaigns that yield measurable results. By dissecting the problems inherent in the industry-such as brand differentiation and the effective use of trade names-Cover provides a series of methods designed to optimize commercial communication. As a significant contribution to early twentieth-century business literature, this book offers invaluable insights into the historical evolution of marketing strategies and the foundational techniques that continue to influence the industry today. It is a vital resource for historians of commerce, marketing students, and professionals interested in the roots of modern promotional practices.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you may see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
More images- Hardcover
- Print on Demand
Seller: Gyan Books Pvt. Ltd., Delhi, IndiaGyan Books Pvt. Ltd.
Contact seller5-star sellerCondition: New
US$ 67.10
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Add to basketLeather Bound. Condition: New. Language: English. Language: English. Presenting an Exquisite Leather-Bound Edition, expertly crafted with Original Natural Leather that gracefully adorns the spine and corners. The allure continues with Golden Leaf Printing that adds a touch of elegance, while Hand Embossing on the rounded spine l…ends an artistic flair. This masterpiece has been meticulously reprinted in 2024, utilizing the invaluable guidance of the original edition published many years ago in 1926. The contents of this book are presented in classic black and white. Its durability is ensured through a meticulous sewing binding technique, enhancing its longevity. Imprinted on top-tier quality paper. A team of professionals has expertly processed each page, delicately preserving its content without alteration. Due to the vintage nature of these books, every page has been manually restored for legibility. However, in certain instances, occasional blurriness, missing segments, or faint black spots might persist. We sincerely hope for your understanding of the challenges we faced with these books. Recognizing their significance for readers seeking insight into our historical treasure, we've diligently restored and reissued them. Our intention is to offer this valuable resource once again. We eagerly await your feedback, hoping that you'll find it appealing and will generously share your thoughts and recommendations. Lang: - English, Pages: - 350, Print on Demand. If it is a multi-volume set, then it is only a single volume. We are specialised in Customisation of books, if you wish to opt different color leather binding, you may contact us. This service is chargeable. Product Disclaimer: Kindly be informed that, owing to the inherent nature of leather as a natural material, minor discolorations or textural variations may be perceptible. Explore the FOLIO EDITION (12x19 Inches): Available Upon Request. 350 350.
