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Language: English
Published by Palgrave Macmillan 2004, 2003
ISBN 10: 1403916608 ISBN 13: 9781403916600
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Condition: New. Editor(s): Buber, Renate; Gadner, Johannes; Richards, Lyn. Num Pages: 312 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 140 x 22. Weight in Grams: 499. . 2003. Hardback. . . . .
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Taschenbuch. Condition: Neu. Applying Qualitative Methods to Marketing Management Research | R. Buber (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2003 | Palgrave Macmillan | EAN 9781349725069 | Verantwortliche Person für die EU: Springer Palgrave Macmillan, Tiergartenstr. 17, 69121 Heidelberg, buchhandel-buch[at]springer[dot]com | Anbieter: preigu.
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Condition: New. Editor(s): Richards, L. Num Pages: 312 pages, biography. BIC Classification: KJM; KJS; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. . . 2003. Softcover reprint of the original 1st ed. 2004. Paperback. . . . . Books ship from the US and Ireland.
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Condition: New. Editor(s): Buber, Renate; Gadner, Johannes; Richards, Lyn. Num Pages: 312 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 140 x 22. Weight in Grams: 499. . 2003. Hardback. . . . . Books ship from the US and Ireland.
Language: English
Published by Palgrave Macmillan UK, 2003
ISBN 10: 1403916608 ISBN 13: 9781403916600
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Add to basketGebunden. Condition: New. TINE ADLER Managing Director, Innot gmbh (Crisis Management and Training)WALTER AIGNER Co-founder and Managing Director, HiTec MarketingPAT BAZELEY Director, Research Support P/LEVERT GUMMESSON Professor of Management and Marketing, Stockholm University Sch.
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Language: English
Published by Palgrave Macmillan UK Dez 2003, 2003
ISBN 10: 1403916608 ISBN 13: 9781403916600
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Buch. Condition: Neu. Neuware - Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.
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