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  • Language: English

    Published by Nova Science Publishers, Inc., 2024

    9798886979152

    • Softcover

    Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK

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    PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

  • Language: English

    Published by Nova Science Publishers Inc, US, 2024

    9798886979152

    • Softcover

    Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA

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    Paperback. Condition: New. Every business organization, small or big, needs valuable data and insights. When it comes to understanding your target audience and customer's preferences, big data plays a very important role. It even helps you anticipate their needs. The right data needs to be effectively presented and properly analyzed. It can help a business organization achieve various goals. Data plays a huge role in understanding valuable insights about target demographics and customer preferences. From every interaction with technology, regardless of whether it's active or passive, we are creating new data that can describe us. With data being captured through products, video cameras, credit cards, cell phones, and other touchpoints, our data profile is growing exponentially. If analyzed correctly, these data points can explain a lot about our behavior, personalities, and life events. Companies can leverage these insights for product improvements, business strategy, and marketing campaigns to cater towards the target customers. With this focus in mind, this book is proposed that will help the digital marketers to understand the Big Data in a better way and to get a meaning full information out of that. This book is comprised of 16 chapters. Each chapter tries to cover the various aspects on Big Data in order to achieve marketing effectiveness.…

  • Language: English

    Published by De Gruyter, 2022

    3110738414 / 9783110738414

    • Hardcover

    Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices

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  • Language: English

    Published by Nova Science Publishers, Inc., 2024

    9798886979152

    • Softcover

    Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US

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    PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

  • Language: English

    Published by De Gruyter, 2022

    3110738414 / 9783110738414

    • Hardcover

    Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices

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  • Language: English

    Published by De Gruyter, 2022

    3110738414 / 9783110738414

    • Hardcover

    Seller: Books Puddle, Woodside, NY, U.S.A.Books Puddle

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    Condition: New. 1st edition NO-PA16APR2015-KAP.

  • Language: English

    Published by Industrial Press, Inc., 2015

    083113514X / 9780831135140

    • Hardcover

    Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices

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  • Language: English

    Published by De Gruyter, 2022

    3110738414 / 9783110738414

    • Hardcover

    Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK

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  • Language: English

    Published by De Gruyter, 2022

    3110738414 / 9783110738414

    • Hardcover

    Seller: Majestic Books, Hounslow, United KingdomMajestic Books

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  • Language: English

    Published by De Gruyter, 2022

    3110738414 / 9783110738414

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    Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK

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  • Language: English

    Published by Industrial Press, Inc., 2015

    083113514X / 9780831135140

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  • Language: English

    Published by De Gruyter, 2022

    3110738414 / 9783110738414

    • Hardcover

    Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios

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  • Language: English

    Published by De Gruyter, 2022

    3110738414 / 9783110738414

    • Hardcover

    Seller: Brook Bookstore On Demand, Napoli, NA, ItalyBrook Bookstore On Demand

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  • Language: English

    Published by Nova Science Publishers, Inc., 2024

    9798886979152

    • Softcover

    Seller: Gazelle Books, Lancaster, LANCA, United KingdomGazelle Books

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  • Language: English

    Published by De Gruyter, 2022

    3110738414 / 9783110738414

    • Hardcover

    Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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    Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.…

  • Language: English

    Published by De Gruyter, 2022

    3110738414 / 9783110738414

    • Hardcover

    Seller: Revaluation Books, Exeter, United KingdomRevaluation Books

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    Hardcover. Condition: Brand New. 254 pages. 9.45x6.69x0.75 inches. In Stock.

  • Language: English

    Published by Nova Science Publishers Inc, US, 2024

    9798886979152

    • Softcover

    Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK

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    Paperback. Condition: New. Every business organization, small or big, needs valuable data and insights. When it comes to understanding your target audience and customer's preferences, big data plays a very important role. It even helps you anticipate their needs. The right data needs to be effectively presented and properly analyzed. It can help a business organization achieve various goals. Data plays a huge role in understanding valuable insights about target demographics and customer preferences. From every interaction with technology, regardless of whether it's active or passive, we are creating new data that can describe us. With data being captured through products, video cameras, credit cards, cell phones, and other touchpoints, our data profile is growing exponentially. If analyzed correctly, these data points can explain a lot about our behavior, personalities, and life events. Companies can leverage these insights for product improvements, business strategy, and marketing campaigns to cater towards the target customers. With this focus in mind, this book is proposed that will help the digital marketers to understand the Big Data in a better way and to get a meaning full information out of that. This book is comprised of 16 chapters. Each chapter tries to cover the various aspects on Big Data in order to achieve marketing effectiveness.…

  • Language: English

    Published by De Gruyter, 2022

    3110738414 / 9783110738414

    • Hardcover

    Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.

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  • Language: English

    Published by De Gruyter, 2022

    3110738414 / 9783110738414

    • Hardcover

    Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections

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    Condition: New. In English.

  • Language: English

    Published by Industrial Press, Inc., 2015

    083113514X / 9780831135140

    • Hardcover

    Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK

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  • Language: English

    Published by Industrial Press, Inc., 2015

    083113514X / 9780831135140

    • Hardcover

    Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices

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  • Language: English

    Published by De Gruyter, 2022

    3110738414 / 9783110738414

    • Hardcover

    Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore

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    Condition: New. 2022. Hardcover. . . . . . Books ship from the US and Ireland.