Brand Stakeholder Perspective (3 results)

paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2015-9-1 Pages: 141 Publisher: China Intellectual Property Press current multinational big but not strong. the Chinese lack of truly international competitiveness of the global brand. How to build China's global brands create strong corporate brand is more important than just build star brands. Yang Weng compiled the brand Stakeholder Perspective. the main content: the existing literature the company's brand is reviewed; raised the company's brand concept.…

paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2016-01-01 Pages: 256 Publisher: China Textile Press brand clothing enterprise financial crisis - Based on Stakeholder Perspectives from the perspective of stakeholders. combined with the five elements of Chinese culture to explain the financial crisis the formation mechanism and the use of financial data from 2010 to 2013 77 branded apparel listed companies to build brand clothing enterprise financial crisis model based on the stakeholder perspective of .…

paperback. Condition: New. Paperback. Pub Date: 2016-12-01 Pages: 213 Language: Chinese Publisher: economic science press. Beijing. the brand value of the decision based on stakeholder theory research. in reviewing past brand value. on the basis of relevant research results. cross fusion using various subjects such as management. economics. psychology. statistics knowledge. the integrated use of norms and real.…