Published by Kogan Page, 2003
ISBN 10: 0749438673 ISBN 13: 9780749438678
Seller: SecondSale, Montgomery, IL, U.S.A.
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Published by Kogan Page, Limited, 2003
ISBN 10: 0749438673 ISBN 13: 9780749438678
Seller: Better World Books: West, Reno, NV, U.S.A.
First Edition
Condition: Good. First Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Published by Kogan Page, Limited, 2003
ISBN 10: 0749438673 ISBN 13: 9780749438678
Seller: Better World Books, Mishawaka, IN, U.S.A.
First Edition
Condition: Good. First Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Published by Kogan Page, 2003
ISBN 10: 0749438673 ISBN 13: 9780749438678
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.6.
Published by Kogan Page, Limited, 2004
ISBN 10: 0749442840 ISBN 13: 9780749442842
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. Revised. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Published by Kogan Page, 2003
ISBN 10: 0749438673 ISBN 13: 9780749438678
Seller: St Vincent de Paul of Lane County, Eugene, OR, U.S.A.
Condition: Very Good. Hardcover A well-cared-for item that has seen limited use but remains in better than average cosmetic condition. The item is complete, and without major damage. It may have limited signs of use. Packed with care, shipped promptly.
Published by Kogan Page, 2003
ISBN 10: 0749438673 ISBN 13: 9780749438678
Seller: Ergodebooks, Houston, TX, U.S.A.
First Edition
Hardcover. Condition: Good. First Edition. Tweens (8- to 14-year-olds) comprise a new type of audience. An increasingly powerful and smart consumer group, they spent US$300 billion but influenced an astounding US$1.88 trillion spent across the globe last year. They are different from previous generations in every way. They are more likely to have a friend on the other side of the world than in their own street, they think the TV remote is broken when they can't find the cursor on the screen, they drop from existence when the battery in their cell phone is flat, and they know current brand images better than any advertising expert. Based on the world's most extensive study of tween attitudes and behaviors ever conducted, 'BRANDChild' is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 15 countries (throughout Europe, Asia, the United States and South America). Several renowned experts including best-selling author Patricia B. Seybold ('Customers.com') share their unique views on kids' trends and fascinating marketing techniques. 'BRANDChild' summarizes this research, as well as decades of experience from a variety of other sources on how to market to kids. It looks at their life priorities, hopes and dreams and reveals the true drivers of kids' trends by analyzing teen-minority groups, communities and clubs. Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, 'BRANDchild' proposes new innovative ways of marketing to this young audience. It is requiredreading for anyone wanting a fresh insight into this increasingly influential and demanding consumer group.
Published by Kogan Page 20/02/2003, 2003
ISBN 10: 0749438673 ISBN 13: 9780749438678
Seller: AwesomeBooks, Wallingford, United Kingdom
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Published by Kogan Page, 2003
ISBN 10: 0749438673 ISBN 13: 9780749438678
Seller: Letusbegin, Ossining, NY, U.S.A.
Hardcover. Condition: As New. Hardcover, clean unmarked pristine pages, would be new except for slight warehouse wear, no remainder marks, tight binding, sealed in plastic, exact artwork as listed,
Published by Kogan Page 20/02/2003, 2003
ISBN 10: 0749438673 ISBN 13: 9780749438678
Seller: Bahamut Media, Reading, United Kingdom
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Published by Kogan Page, 2003
ISBN 10: 0749438673 ISBN 13: 9780749438678
Seller: HPB-Ruby, Dallas, TX, U.S.A.
hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!.
Published by Kogan Page, 2004
ISBN 10: 0749442840 ISBN 13: 9780749442842
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Condition: LikeNew. Most items will be dispatched the same or the next working day.
Published by Kogan Page, 2004
ISBN 10: 0749442840 ISBN 13: 9780749442842
Seller: medimops, Berlin, Germany
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Published by Kogan Page, Limited, 2004
ISBN 10: 0749442840 ISBN 13: 9780749442842
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Very Good. Revised. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Published by United Kingdom: Kogan Page Ltd, 2003
ISBN 10: 0749438673 ISBN 13: 9780749438678
Seller: TotalitarianMedia, Los Angeles, CA, U.S.A.
Hardcover. Condition: Good. Dust Jacket Included. Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationships With Brands, Seybold, Patricia B.; Lindstrom, Martin, United Kingdom: Kogan Page Ltd, 2003, 321p, hc w/dj, dj bumped/scuffed, boards bumped/scuffed, text clean/tanning, binding solid, nice copy--12.50.
Published by Kogan Page, 2003
ISBN 10: 0749438673 ISBN 13: 9780749438678
Seller: medimops, Berlin, Germany
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Published by Kogan Page, 2003
ISBN 10: 0749438673 ISBN 13: 9780749438678
Seller: Hamelyn, Madrid, Spain
Condition: Como nuevo. : Praise and Reviews . "This is a must read book. Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation.". - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management. "BRANDchild will be a valuable addition to our industry's literature.". - Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson. "Lindstrom's fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom.". - Stann Rapp, MRM Partners Worldwide and co-founder of Rapp Collins. Tweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world's most extensive study of tween attitudes and behaviours, and now available in paperback, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids' trends and fascinating marketing techniques. Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience. EAN: 9780749438678 Tipo: Libros Título: Brandchild: Remarkable Insights into The Minds of Today's Global Kids And Their Relationship with Brands: Remarkable Insights into The Minds of Today's Global Kids And Their Relationships with Brands Autor: Seybold, Patricia B,Lindstrom, Martin Editorial: Kogan Page Formato: Tapa dura.
Published by Kogan Page, 2003
ISBN 10: 0749438673 ISBN 13: 9780749438678
Seller: Re-Read Ltd, Doncaster, United Kingdom
hardcover. Condition: Good. Book is in good condition. Ex-library copy with typical stamps and markings. Unclipped dust jacket. Plastic jacket.
Published by Kogan Page, 2003
ISBN 10: 0749438673 ISBN 13: 9780749438678
Seller: Mr Pickwick's Fine Old Books, Katoomba, NSW, Australia
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. Early Edition. Size: Octavo (standard book size). 316 pages. Text body is clean, and free from previous owner annotation, underlining and highlighting. Binding is tight, covers and spine fully intact. Dust Jacket is fully intact, no tears or chips, but carries signs of wear to top and bottom edges, corners etc. All edges clean, neat and free of foxing. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Business, Finance & Marketing; Brand name products; Sociology & Culture. ISBN: 0749438673. ISBN/EAN: 9780749438678. Dewey Code: 658.8/34/083 21. All our pictures shown here are of the actual item, not stock photos. Inventory No: RB14860. This book is extra heavy, and may involve extra shipping charges to some countries. For further info on this title, click on the "Contact Seller" button within this listing. We will try to reply within 24 hours. Otherwise you can order right now (inclusive of shipping options) from the "Add to Basket" button to the right.
Published by Kogan Page, 2004
ISBN 10: 0749442840 ISBN 13: 9780749442842
Seller: Libros Tobal, Ajalvir, MADRI, Spain
Tapa Blanda. Condition: Excelente. Texto en inglés. Tapa blanda de editorial ilustrada. Sin subrayados ni anotaciones. Perfecto estado de conservación. A unique exploration of children's relationships with consumer brands, this fully revised paperback edition of the bestseller is packed with previously unpublished data, numerous case studies, and exclusive interviews with the world's brand leaders. Libro.
Published by Kogan Page, 2004
ISBN 10: 0749442840 ISBN 13: 9780749442842
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Published by Kogan Page, 2003
ISBN 10: 0749438673 ISBN 13: 9780749438678
Seller: BennettBooksLtd, North Las Vegas, NV, U.S.A.
hardcover. Condition: New. In shrink wrap! Looks like an interesting title!.
Published by Kogan Page Ltd, 2004
ISBN 10: 0749442840 ISBN 13: 9780749442842
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. revised edition. 321 pages. 9.25x6.00x1.00 inches. In Stock.