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  • Standard Brands Incorporated, New York City

    Published by Standard Brands Incorporated, New York City, 1937

    Seller: Peter L. Masi - books, MONTAGUE, MA, U.S.A.

    Association Member: SNEAB

    Seller rating 4 out of 5 stars 4-star rating, Learn more about seller ratings

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    US$ 8.00

    US$ 5.35 shipping
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    Quantity: 1 available

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    Pamphlet. Condition: Used - Very Good. Copyright 1937. 16 pages. 8 x 5.5", printed wrapper, halftone of woman in slip on scale. VG.

  • Seller image for The Bread Diet for Safe Reducing and Sustained Energy for sale by Eclectibles, ABAA

    Published by [Standard Brands Inc.], N.pl, 1937

    Seller: Eclectibles, ABAA, Tolland, CT, U.S.A.

    Association Member: ABAA ESA ILAB SNEAB

    Seller rating 4 out of 5 stars 4-star rating, Learn more about seller ratings

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    Manuscript / Paper Collectible

    US$ 150.00

    US$ 6.00 shipping
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    A "reducing" or weight loss diet marketed to women encouraging them to eat more bread: "The new Bread Diet gives you a liberal amount of Bread at every meal. This. makes dieting pleasanter than you might believe possible. You won't feel hungry when you eat Bread!" (p. 1). Conveniently, the booklet was published by the makers of a brand of bread called "Baker's Bread". Capitalizes on the pressures on American women to maintain the perfect figure. Contains calorie counting advice, meal planning suggestions, and a brief pitch to increase bread in the diet of children as well. Note the lack of testimonials for the effectiveness of this "reducing" plan. Single vol. (8" by 5.5"), pp. 16, illus., in original illus. wrps with photo of trim woman in her undergarments standing on a scale.