Consumer Behavior Analysis Rational (18 results)

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Language: English
Published by Amsterdam: North-Holland Publishing Company, 1968
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- Softcover
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Consumption is the primary economic activity in a post-industrial society. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behav…ior management. It comprises articles originally published in the Journal of Organizational Behavior Manage.