Controversies Competitive Intelligence Enduring (18 results)
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Condition: New. Twenty-four cuting edge issues are evaluated for scholars and practitioners in the volatile field of competitive intelligence. Editor(s): Fleisher, Craig S.; Blenkhorn, David L. Num Pages: 344 pages, Illustrations. BIC Classification: KJS; YQV. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP…) Postgraduate, Research & Scholarly. Dimension: 245 x 163 x 32. Weight in Grams: 721. . 2003. hardcover. . . . .
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Condition: New. Twenty-four cuting edge issues are evaluated for scholars and practitioners in the volatile field of competitive intelligence. Editor(s): Fleisher, Craig S.; Blenkhorn, David L. Num Pages: 344 pages, Illustrations. BIC Classification: KJS; YQV. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP…) Postgraduate, Research & Scholarly. Dimension: 245 x 163 x 32. Weight in Grams: 721. . 2003. hardcover. . . . . Books ship from the US and Ireland.
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Buch. Condition: Neu. Controversies in Competitive Intelligence | The Enduring Issues | Craig Fleisher (u. a.) | Buch | Gebunden | Englisch | 2003 | Praeger | EAN 9781567205602 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
- Hardcover
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Chosen for their clear, direct relevance to scholars and practitioners in the volatile field of competitive intelligence, the 24 issues evaluated here represent the cutting edge of CI's most pressing concerns. Current, scholarly, pragmatic, and… among the first of its kind, this book presents the heart of the field in a way that even the relatively uninitiated can grasp and quickly apply.The authors cover the latest technological advances and their relation to the tools most valued by CI professionals. They also show that despite its enormous range of possibilities, CI has limits. Navigating the ever-changing organizational and marketplace environments is difficult. A key debate involves what should and shouldn't be done to maximize the beneficial power of CI. Fleisher, Blenkhorn, and the book's contributors present the crucial points of this debate. This book is perfect for practitioners seeking guidance, but also as a supplemental text for students in such courses as marketing strategy and planning, business-to-business marketing, and competitive intelligence itself.
