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Published by Emerald Publishing Limited, 2025
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ISBN 10: 1836623275 ISBN 13: 9781836623274
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Hardback. Condition: New. In the digital age, data has become the cornerstone of effective marketing strategies. Data Engineering for Data-Driven Marketing explores the vital intersection of data engineering and marketing, providing a comprehensive guide to harnessing the power of data for successful and impactful campaigns.Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources. With real-world case studies actionable insights, the chapters within navigate the reader through the intricate process of building robust data pipelines, optimizing data quality, and implementing real-time processing techniques, all tailored to elevate marketing campaigns through precision targeting, customer personalization, and predictive modelling.
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Published by Emerald Publishing Limited, 2025
ISBN 10: 1836623275 ISBN 13: 9781836623274
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ISBN 10: 1836623275 ISBN 13: 9781836623274
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Published by Emerald Group Pub Ltd, 2025
ISBN 10: 1836623275 ISBN 13: 9781836623274
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Add to basketHardcover. Condition: Brand New. 292 pages. 9.01x5.98x9.00 inches. In Stock.
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Published by Emerald Publishing Limited, 2025
ISBN 10: 1836623275 ISBN 13: 9781836623274
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Buch. Condition: Neu. Data Engineering for Data-Driven Marketing | Balamurugan Baluswamy (u. a.) | Buch | Einband - fest (Hardcover) | Englisch | 2025 | Emerald Publishing Limited | EAN 9781836623274 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.
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Published by Emerald Publishing Limited, GB, 2025
ISBN 10: 1836623275 ISBN 13: 9781836623274
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Add to basketHardback. Condition: New. In the digital age, data has become the cornerstone of effective marketing strategies. Data Engineering for Data-Driven Marketing explores the vital intersection of data engineering and marketing, providing a comprehensive guide to harnessing the power of data for successful and impactful campaigns.Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources. With real-world case studies actionable insights, the chapters within navigate the reader through the intricate process of building robust data pipelines, optimizing data quality, and implementing real-time processing techniques, all tailored to elevate marketing campaigns through precision targeting, customer personalization, and predictive modelling.
Language: English
Published by Emerald Group Pub Ltd, 2025
ISBN 10: 1836623275 ISBN 13: 9781836623274
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Add to basketHardcover. Condition: Brand New. 292 pages. 9.01x5.98x9.00 inches. In Stock. This item is printed on demand.
Language: English
Published by Emerald Publishing Limited, Bingley, 2025
ISBN 10: 1836623275 ISBN 13: 9781836623274
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Add to basketHardcover. Condition: new. Hardcover. In the digital age, data has become the cornerstone of effective marketing strategies. Data Engineering for Data-Driven Marketing explores the vital intersection of data engineering and marketing, providing a comprehensive guide to harnessing the power of data for successful and impactful campaigns.Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources. With real-world case studies actionable insights, the chapters within navigate the reader through the intricate process of building robust data pipelines, optimizing data quality, and implementing real-time processing techniques, all tailored to elevate marketing campaigns through precision targeting, customer personalization, and predictive modelling. Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.