Decoding Coca Cola Biography Global (26 results)
Decoding Coca-cola : A Biography of a Global Brand
Crawford, Robert (EDT); Brennan, Linda (EDT); Khamis, Susie (EDT)
Language: English
Published by Routledge 2022
Series: Routledge Studies in Marketing, Book 15 of 60. Book 15 of 60 - Routledge Studies in Marketing
- Softcover
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Language: English
Published by Routledge 2022
Series: Routledge Studies in Marketing, Book 15 of 60. Book 15 of 60 - Routledge Studies in Marketing
- Softcover
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Decoding Coca-cola : A Biography of a Global Brand
Crawford, Robert (EDT); Brennan, Linda (EDT); Khamis, Susie (EDT)
Language: English
Published by Routledge 2022
Series: Routledge Studies in Marketing, Book 15 of 60. Book 15 of 60 - Routledge Studies in Marketing
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Language: English
Published by Routledge 2022
Series: Routledge Studies in Marketing, Book 15 of 60. Book 15 of 60 - Routledge Studies in Marketing
- Softcover
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Condition: New. 1st edition NO-PA16APR2015-KAP.
Language: English
Published by Taylor & Francis Ltd 2022
Series: Routledge Studies in Marketing, Book 15 of 60. Book 15 of 60 - Routledge Studies in Marketing
- Softcover
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Decoding Coca-cola : A Biography of a Global Brand
Crawford, Robert (EDT); Brennan, Linda (EDT); Khamis, Susie (EDT)
Language: English
Published by Routledge 2022
Series: Routledge Studies in Marketing, Book 15 of 60. Book 15 of 60 - Routledge Studies in Marketing
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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Decoding Coca-cola : A Biography of a Global Brand
Crawford, Robert (EDT); Brennan, Linda (EDT); Khamis, Susie (EDT)
Language: English
Published by Routledge 2022
Series: Routledge Studies in Marketing, Book 15 of 60. Book 15 of 60 - Routledge Studies in Marketing
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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Language: English
Published by Routledge 2022
Series: Routledge Studies in Marketing, Book 15 of 60. Book 15 of 60 - Routledge Studies in Marketing
- Softcover
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Language: English
Published by Routledge 2022
Series: Routledge Studies in Marketing, Book 15 of 60. Book 15 of 60 - Routledge Studies in Marketing
- Softcover
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Language: English
Published by Routledge 2022
Series: Routledge Studies in Marketing, Book 15 of 60. Book 15 of 60 - Routledge Studies in Marketing
- Softcover
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Decoding Coca-cola: A Biography of a Global Brand
Crawford, Robert (Editor)/ Brennan, Linda (Editor)/ Khamis, Susie (Editor)
Language: English
Published by Routledge 2022
Series: Routledge Studies in Marketing, Book 15 of 60. Book 15 of 60 - Routledge Studies in Marketing
- Softcover
Seller: Revaluation Books, Exeter, , United KingdomRevaluation Books
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Paperback. Condition: Brand New. 240 pages. 9.18x6.12x0.63 inches. In Stock.
Language: English
Published by Routledge 2022
Series: Routledge Studies in Marketing, Book 15 of 60. Book 15 of 60 - Routledge Studies in Marketing
- Softcover
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More imagesLanguage: English
Published by Routledge 2022
Series: Routledge Studies in Marketing, Book 15 of 60. Book 15 of 60 - Routledge Studies in Marketing
- Softcover
Seller: preigu, Osnabrück, Germanypreigu
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Taschenbuch. Condition: Neu. Decoding Coca-Cola | A Biography of a Global Brand | Robert Crawford (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2022 | Routledge | EAN 9780367642204 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.
Decoding Coca-Cola : A Biography of a Global Brand
Crawford, Robert (EDT); Brennan, Linda (EDT); Khamis, Susie (EDT)
Language: English
Published by Routledge 2020
Series: Routledge Studies in Marketing, Book 15 of 60. Book 15 of 60 - Routledge Studies in Marketing
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Decoding Coca-Cola : A Biography of a Global Brand
Crawford, Robert (EDT); Brennan, Linda (EDT); Khamis, Susie (EDT)
Language: English
Published by Routledge 2020
Series: Routledge Studies in Marketing, Book 15 of 60. Book 15 of 60 - Routledge Studies in Marketing
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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Condition: As New. Unread book in perfect condition.
Language: English
Published by Routledge 2020
Series: Routledge Studies in Marketing, Book 15 of 60. Book 15 of 60 - Routledge Studies in Marketing
- Hardcover
Seller: Majestic Books, Hounslow, , United KingdomMajestic Books
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Decoding Coca-Cola : A Biography of a Global Brand
Crawford, Robert (EDT); Brennan, Linda (EDT); Khamis, Susie (EDT)
Language: English
Published by Routledge 2020
Series: Routledge Studies in Marketing, Book 15 of 60. Book 15 of 60 - Routledge Studies in Marketing
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Language: English
Published by Routledge 2020
Series: Routledge Studies in Marketing, Book 15 of 60. Book 15 of 60 - Routledge Studies in Marketing
- Hardcover
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Decoding Coca-Cola : A Biography of a Global Brand
Crawford, Robert (EDT); Brennan, Linda (EDT); Khamis, Susie (EDT)
Language: English
Published by Routledge 2020
Series: Routledge Studies in Marketing, Book 15 of 60. Book 15 of 60 - Routledge Studies in Marketing
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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Language: English
Published by Taylor & Francis Ltd 2020
Series: Routledge Studies in Marketing, Book 15 of 60. Book 15 of 60 - Routledge Studies in Marketing
- Hardcover
- First Edition
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
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Condition: New. 2020. 1st Edition. Hardcover. . . . . .
Decoding Coca-cola: A Biography of a Global Brand
Crawford, Robert (Editor)/ Brennan, Linda (Editor)/ Khamis, Susie (Editor)
Language: English
Published by Routledge 2020
Series: Routledge Studies in Marketing, Book 15 of 60. Book 15 of 60 - Routledge Studies in Marketing
- Hardcover
Seller: Revaluation Books, Exeter, , United KingdomRevaluation Books
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Hardcover. Condition: Brand New. 240 pages. 9.50x6.25x0.75 inches. In Stock.
Language: English
Published by Taylor & Francis Ltd 2020
Series: Routledge Studies in Marketing, Book 15 of 60. Book 15 of 60 - Routledge Studies in Marketing
- Hardcover
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
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Language: English
Published by Taylor & Francis Ltd 2022
Series: Routledge Studies in Marketing, Book 15 of 60. Book 15 of 60 - Routledge Studies in Marketing
- Softcover
- Print on Demand
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Language: English
Published by Routledge 2022
Series: Routledge Studies in Marketing, Book 15 of 60. Book 15 of 60 - Routledge Studies in Marketing
- Softcover
- Print on Demand
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary te…am of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned.This critical examination of one of the world's most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies.
Language: English
Published by Routledge 2020
Series: Routledge Studies in Marketing, Book 15 of 60. Book 15 of 60 - Routledge Studies in Marketing
- Hardcover
- Print on Demand
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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Condition: New. PRINT ON DEMAND.
Language: English
Published by Routledge 2020
Series: Routledge Studies in Marketing, Book 15 of 60. Book 15 of 60 - Routledge Studies in Marketing
- Hardcover
- Print on Demand
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.
