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Decoding Coca Cola (34 results)
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Decoding Coca-Cola: A Biography of a Global Brand
Book 15 of 60: Routledge Studies in MarketingLanguage: English
Published by Taylor & Francis Ltd, 2022
ISBN 10: 0367642204 ISBN 13: 9780367642204
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
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Decoding Coca-cola : A Biography of a Global Brand
Book 15 of 60: Routledge Studies in MarketingSeller: GreatBookPricesUK, Woodford Green, United Kingdom
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Decoding Coca-cola : A Biography of a Global Brand
Book 15 of 60: Routledge Studies in MarketingSeller: GreatBookPricesUK, Woodford Green, United Kingdom
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Decoding Coca-Cola: A Biography of a Global Brand (Routledge Studies in Marketing)
Book 15 of 60: Routledge Studies in MarketingSeller: Ria Christie Collections, Uxbridge, United Kingdom
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Decoding Coca-Cola: A Biography of a Global Brand (Routledge Studies in Marketing)
Book 15 of 60: Routledge Studies in MarketingSeller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
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Add to basketPaperback. Condition: Brand New. 240 pages. 9.18x6.12x0.63 inches. In Stock.
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Taschenbuch. Condition: Neu. Decoding Coca-Cola | A Biography of a Global Brand | Robert Crawford (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2022 | Routledge | EAN 9780367642204 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.
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Decoding Coca-Cola : A Biography of a Global Brand
Book 15 of 60: Routledge Studies in MarketingSeller: GreatBookPricesUK, Woodford Green, United Kingdom
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Decoding Coca-Cola: A Biography of a Global Brand (Routledge Studies in Marketing)
Book 15 of 60: Routledge Studies in MarketingUS$ 227.51
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Decoding Coca-Cola : A Biography of a Global Brand
Book 15 of 60: Routledge Studies in MarketingSeller: GreatBookPricesUK, Woodford Green, United Kingdom
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Decoding Coca-Cola (Routledge Studies in Marketing)
Book 15 of 60: Routledge Studies in MarketingSeller: Ria Christie Collections, Uxbridge, United Kingdom
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Decoding Coca-Cola: A Biography of a Global Brand
Book 15 of 60: Routledge Studies in MarketingLanguage: English
Published by Taylor & Francis Ltd, 2020
ISBN 10: 1138495441 ISBN 13: 9781138495449
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
First Edition
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Add to basketHardcover. Condition: Brand New. 240 pages. 9.50x6.25x0.75 inches. In Stock.
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Decoding Coca-Cola: A Biography of a Global Brand
Book 15 of 60: Routledge Studies in MarketingLanguage: English
Published by Taylor & Francis Ltd, 2020
ISBN 10: 1138495441 ISBN 13: 9781138495449
Condition: New. 2020. 1st Edition. Hardcover. . . . . . Books ship from the US and Ireland.
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PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Decoding Coca-Cola
Book 15 of 60: Routledge Studies in MarketingSeller: PBShop.store UK, Fairford, GLOS, United Kingdom
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Add to basketPAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Decoding Coca-Cola: A Biography of a Global Brand
Book 15 of 60: Routledge Studies in MarketingLanguage: English
Published by Taylor & Francis Ltd, 2022
ISBN 10: 0367642204 ISBN 13: 9780367642204
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
US$ 64.36
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Ships from United Kingdom to U.S.A.Quantity: 5 available
Add to basketPaperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
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Decoding Coca-Cola
Book 15 of 60: Routledge Studies in MarketingSeller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned.This critical examination of one of the world's most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies. 252 pp. Englisch.
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Robert Crawford is a Professor of Advertising and Associate Dean of Research & Innovation in the School of Media and Communication at RMIT University in Melbourne, Australia. His research has focused on the growth and development of .
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned.This critical examination of one of the world's most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies.
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US$ 193.24
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Ships from Germany to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Robert Crawford is a Professor of Advertising and Associate Dean of Research & Innovation in the School of Media and Communication at RMIT University in Melbourne, Australia. His research has focused on the growth and development of .
