Dot Zero, First Edition (4 results)

Soft cover. Condition: Very Good. 1st Edition. Scarce inaugural issue of this journal Dot Zero which contains work and essays on the nature of design and visual communication from some of the best thinkers of the time, including Herbert Bayer, Bruno Munari, Marshall Mcluhan and others in this issue. Generally excellent condition, the interior being quite fresh, bright, and clean. The bindin is quite solid and sturdy. The white covers with embossed circle designs are unevenly toned around the edges and have some rubbng and dust soiling that is to be expected - but they are now covered in custom cut mylar and should stay free of further soiling. The back has one long diagonal line of discoloration that may be from the nature of its storage. There is a shallow but pronounced crease to the back cover as well and a teeny tiny chip to the paper at the very bottom of the back cover. Altogether quite attractive still.

Soft cover. Condition: Very Good. 1st Edition. The fourth (of five) issue of the experimental design/visual communication periodical Dot Zero, devoted to World's Fairs, primarily Expo '67. Edited by Robert Malone, Mildred Constantine, et al, with graphic design and layout by Massimo Vignelli. Published by Dot Zero, Incthe in-house publication of Unimark in partnership with Finch Paperin 1967. Large 4to, photographic wrappers, fully illustrated in b/w. Cover image of the U.S. Pavilion at Expo '67 by George Cserna . Contents includes A Theory of Expositions by Umberto Eco; The Concept of Environmental Management by Serge Boutouline; Designing Creative America by Ivan Chemayeff; Creating Emotional Involvement in Geography, Geology, and Space Science by Rudolph de Harak; and Thoughts on Three-Dimensional Science Communications by Will Burtin. Light bumping and rubbing to extremities; contents clean and bright.

Soft cover. Condition: Very Good. 1st Edition. New York: Finch, Pruyn and Company, 1966. Two octavo volumes bound in original wraps. Issues 1 and 2 (of five published) of this short lived but influential magazine, which featured articles on design by Bruno Munari, Arthur Drexler, Marshall McLuhan, Maurice Constant and others. Wraps of Vol I rubbed and soiled, with short closed tear to lower front wrap edge; tanning to spine and wrap edges; Vol 2 is VG+ with corners lightly curled, lightly wear to wrap edges, but a sound clean set overall. Very scarce.

Soft cover. Condition: Good. 1st Edition. Dot Zero 1 - First Issue - 1966. Issue 1 of Dot Zero magazine. Dot Zero was a short lived magazine devoted to design. intro by Herbert Bayer. essays by Marshall McLuhan, Maurice Constant, Bruno Munari, Martin Krampen, Eugene Feldman, Bror Zachrisson, Arthur Drexler. Designed by Massimo Vignelli, 1966, 46 pages. wraps. Dot Zero was the house organ of Unimark, the firm that Massimo Vignelli cofounded with Ralph Eckerstrom, Wally Gutches, Larry Klein, Bob Noorda, Jim Fogelman and Bob Moldavsky in 1965. The prototypical corporate design consultancy, Unimark created identities and graphic programs for American Airlines, Memorex, Target, and the New York Subway System that are still in use today. In its attempt to reconcile what was widely considered an intuitive, artistic process with rigorous methodologies and a dedication to sophisticated marketing practices, Unimark in many ways anticipated the current interest in design thinking in business circles, and expanded the debate on the relationship of good design and good business that continues to this day. In this context, Dot Zero is especially remarkable. Intended as a quarterly, it published only five issues between 1966 and 1968 as a joint promotional venture with paper company Finch, Pryun. In terms of content, it was remarkably ambitious. Its editor, Robert Malone, described its mission in its inaugural issue: It will deal with the theory and practice of visual communication from varied points of reference, breaking down constantly what used to be thought of as barriers and are now seen to be points of contact. The list of contributors was astonishing for its time, and the topics it covered (new technologies, transportation graphics, semiotics) were not addressed in the mainstream design press then, and indeed in some cases would not be discussed elsewhere in such depth for decades. Massimo Vignelli was Dot Zero s designer and creative director. "cover wear, marks, inside is clean and tight" BX63.