Language: English
Published by University of California Press, Berkeley, CA, 2000
ISBN 10: 0520227077 ISBN 13: 9780520227071
Seller: LEFT COAST BOOKS, Santa Maria, CA, U.S.A.
First Edition
Paperback. Condition: Good. 1st. xxii, 351 pages, illustrations (some colour); 26 cm. Good+. Tight, clean copy. Laminate wrinkling on wraps. *** "During the 1920s and 1930s, Edward Steichen was the most successful photographer in the advertising industry. Although much has been said about Steichen's fine-art photography, his commercial work--which appeared regularly in Vanity Fair, Vogue, Ladies Home Journal, and almost every other popular magazine published in the United States--has not received the attention it deserves. At a time when photography was just beginning to replace drawings as the favored medium for advertising, Steichen helped transform the producers of such products as Welch's grape juice and Jergens lotion from small family businesses to national household names. In this book, Patricia Johnston uses Steichen's work as a case study of the history of advertising and the American economy between the wars. She traces the development of Steichen's work from an early naturalistic style through increasingly calculated attempts to construct consumer fantasies. By the 1930s, alluring images of romance and class, developed in collaboration with agency staff and packaged in overtly manipulative and persuasive photographs, became Steichen's stock-in-trade. He was most frequently chosen by agencies for products targeted toward women: his images depicted vivacious singles, earnest new mothers, and other stereotypically female life stages that reveal a great deal about the industry's perceptions of and pitches to this particular audience. Johnston presents an intriguing inside view of advertising agencies, drawing on an array of internal documents to reconstruct the team process that involved clients, art directors, account executives, copywriters, and photographers. Her book is a telling chronicle of the role of mass media imagery in reflecting, shaping, and challenging social values in American culture. / Patricia Johnston is Associate Professor of Art History at Salem State College." - Publisher. *** CONTENTS: Patronage and style in Steichen's early work; The age of corporate patronage: advertising accelerates the demand for photography; From "reality" to "fantasy" in early photographic advertising; Subtle manipulations: the persuasion of realism; The modern look in advertising photography and product design; The collaborative image; Testaments to class mobility; Viewing fine and applied art: the female spectator and advertisements; Melodrama in black and white and color; Ethnographic advertising. Size: 4to.
Soft cover. Condition: Good. 1st Edition.
Language: English
Published by Harry N. Abrams, Inc., New York, 1981
ISBN 10: 0810916398 ISBN 13: 9780810916395
Seller: Cat's Curiosities, Pahrump, NV, U.S.A.
First Edition
Hardcover. Condition: Good. Dust Jacket Condition: Near Fine. Photos by Edward Steichen (illustrator). 1st Edition. A folio (coffee-table-sized) book of 9-1/2 X 12 inches. Edward Steichen's B&W photos of World War II in the Pacific. 256 pp. including Index.
Language: English
Published by Aperture, Millerton, N.Y., New York, New York, U.S.A., 1978
ISBN 10: 0893810061 ISBN 13: 9780893810061
Seller: Martin Kaukas Books, Manchester, VT, U.S.A.
First Edition
Hardcover. Condition: Very Good. No Jacket. 1st Edition. First Edition. Very good condition. Top and bottom of spine lightly bumped. Square 8vo, white glossy pictorial boards. Number 9 in the Aperture history of photography series. Introduction by Ruth Kelton. A selection of 41 Steichen photographs reproduced. Brief chronology, bibliography, and list of exhibitions. 96 pgs.
Language: English
Published by University of California Press, Berkeley, 1997
ISBN 10: 0520070208 ISBN 13: 9780520070202
First Edition
hardcover. Condition: Fine. Dust Jacket Condition: Fine. Steichen, Edward (illustrator). first edition, first printing. Quarto, (approx. 7 1/4" wide by 10 1/4" tall / 26 mm) maroon cloth covers, 351 pages. Includes appendix, index. Book and dust jacket are in fine condition. "During the 1920s and 1930s, Edward Steichen was the most successful photographer in the advertising industry. Although much has been said about his fine-art photography, his commercial work -- which appeared regularly in Vanity Fair, Vogue, Ladies' Home Journal, and other popular magazines -- has not received the attention it deserves." 071202A.
Language: English
Published by University of California Press, Berkeley, 2000
Seller: Steven Wolfe Books, Newton Centre, MA, U.S.A.
First Edition
paperback. Condition: Near Fine. DETAILS: large sewn PAPERBACK, near fine but lamination uneven in places. JOHNSTON, PATRICIA A. Real fantasies: Edward Steichen's advertising photography. Berkeley: University of California Press, 2000, 1st paperback printing, xxii, 351pp., . "During the 1920s and 1930s, Edward Steichen was the most successful photographer in the advertising industry. Although much has been said about his fine-art photography, his commercial work - which appeared regularly in Vanity Fair, Vogue, Ladies' Home Journal, and other popular magazines - has not received the attention it deserves."--BOOK JACKET. "In this book, Patricia Johnston uses Steichen's work as a case study of advertising photography as it developed in the consumer culture between the wars. She traces the evolution of Steichen's work from an early naturalistic style through increasingly calculated attempts to construct consumer fantasies. Steichen's work convinced advertising agents that photography was a far more effective medium for engaging and persuading consumers than the more traditional drawn illustrations."--BOOK JACKET. "Johnston presents an intriguing view of advertising agencies from the inside. Using agency archives, she reconstructs the teamwork of clients, art directors, account executives, copywriters, and photographers. And she goes on to assess how these widely distributed images work in American culture - how they interact with their audience to express, reflect, shape, and challenge social values." - CONTENTS: 1. Patronage and Style in Steichen's Early Work -- 2. The Age of Corporate Patronage: Advertising Accelerates the Demand for Photography -- 3. From "Reality" to "Fantasy" in Early Photographic Advertising -- 4. Subtle Manipulations: The Persuasion of Realism -- 5. The Modern Look in Advertising Photography and Product Design -- 6. The Collaborative Image -- 7. Testaments to Class Mobility -- 8. Viewing Fine and Applied Art: The Female Spectator and Advertisements -- 9. Melodrama in Black and White and Color -- 10. Ethnographic Advertising. ISBN 0520227077.
Seller: Blue Awning Books, Salt Lake City, UT, U.S.A.
First Edition
Hardcover. Condition: Very Good. Dust Jacket Condition: DJ: Very Good. 1st ptg. 240 pp. 7 3/4 x 9 1/4. White boards with qtr white cloth, stamped in red on spine. Glossy red and gold dj. Incl unopened CD. No damage or markings noted.
Language: English
Published by Berkley Caliber, New York, 2009
ISBN 10: 0425221407 ISBN 13: 9780425221402
Seller: Abacus Bookshop, Pittsford, NY, U.S.A.
First Edition
hardcover. Condition: Fine copy in fine dust jacket. Profusely illustrated (illustrator). 1st. Tall 8vo, 240 pp., Includes DVD in rear pocket.
Language: English
Published by University of California Press, Berkeley, 1997
ISBN 10: 0520070208 ISBN 13: 9780520070202
First Edition
Hardcover. xxii, 349p., cloth-covered boards, corners bumped else very good first edition in an unclipped, lightly edgeworn dj.
Language: English
Published by Berkley Caliber, New York, NY, 2009
ISBN 10: 0425221407 ISBN 13: 9780425221402
Seller: Blue Skye Books, Novato, CA, U.S.A.
First Edition
Hardcover. Condition: Fine. Dust Jacket Condition: Fine. 1st Edition. First edition. Book and dust jacket have very little wear. Illustrated with many b & w photos. Includes a DVD, bibliography and index. Steichen was in charge of the Aviation Photographic Unit which documented the Navy's battles in the Pacific theater with 14,000 images (now in the National Archives). Aircraft raids, amphibious landings, dangerous missions behind enemy lines to the surrender in Tokyo Bay are all documented under the "visionary leadership of Steichen, whose artistic sense was matched only by his dedication to the cause of freedom". Fine copy, 240 pp.
Language: English
Published by Aperture, Millerton, NY, 1978
ISBN 10: 0893810061 ISBN 13: 9780893810061
Seller: Jeff Hirsch Books, ABAA, Wadsworth, IL, U.S.A.
First Edition
First Edition. First edition. Hardcover. 95 pages. Volume 9 of "The Aperture History of Photography Series." Essay by Ruth Kelton with 40 photographs. A solid look at some of the photographs from this important photographer. A very near fine copy in illustrated boards. No dust jacket as issued.
Language: English
Published by University of California Press, 1997, 1997
ISBN 10: 0520070208 ISBN 13: 9780520070202
Seller: Booklegger's Fine Books ABAA, Park Ridge, IL, U.S.A.
First Edition
Hardcover. Dust Jacket Included. F. A very fine crisp and tight copy in a very fine crisp and tight dustjacket/brodart covered, first printing. "In this book the author uses Steichen's work as a case study of advertising photography as it developed in the consumer culture between the wars. She traces the evolution of Steichen's work from an early naturalistic style through increasingly calculated attempts to construct consumer fantasises. By the 30's, in collaboration with advertising agencies, Steichen had developed overtly manipulative images based primarily on strategies of romance and class.".
Language: English
Published by University Of California Press, Berkeley, 2000
ISBN 10: 0520227077 ISBN 13: 9780520227071
Seller: KULTURAs books, Los Angeles, CA, U.S.A.
First Edition
Paperback. Condition: Fine. First softcover edition. Softcover in illustrated wraps. Large 8vo. Crisp and clean condition, unmarked and unmarred. Illustrated throughout. 351 pp.
Language: English
Published by University of California Press, Berkeley - Los Angeles - London, 2000
ISBN 10: 0520227077 ISBN 13: 9780520227071
Seller: Voyageur Book Shop, Milwaukee, WI, U.S.A.
First Edition
Paperback. Condition: Very Good. First Paperback Edition. 351pp. Full number line on the copyright page. Q9.
Language: English
Published by Simon & Schuster, NY, 1955
Seller: Yesterday's Books, Richmond, IN, U.S.A.
First Edition
Hardcover. Condition: VG-. No Jacket. Assumed First Edition. 207 pp, many varied b/w photos of people of the world, the book and contents are clean and tight, covers are tight with some light corner rubbing, a very solid and usable book. Size: 4to - over 9¾" - 12" Tall.
Language: English
Published by Art Museum Association of Amer, 1984
ISBN 10: 0930295005 ISBN 13: 9780930295004
Seller: Resource for Art and Music Books, Ivoryton, CT, U.S.A.
First Edition
Paperback. Condition: Near Fine. First Edition. 41 pp.; chiefly b/w plates, 4to.: Bright copy, no ownership markings, one sticker remainder mark to rear-wrap. Well packaged in a box, ships with tracking.
Language: English
Published by University of California Press, Berkeley, CA, 1997
Seller: Classic Book Shop, Royal Oak, MI, U.S.A.
First Edition
Hardcover. Condition: Very Fine. First Printing.
Language: English
Published by Aperture, Millerton, NY, 1978
ISBN 10: 0893810061 ISBN 13: 9780893810061
Seller: Riverside Books and Prints, Cold Spring, NY, U.S.A.
First Edition
Hardcover. Condition: As New. 1st Edition. Aperture, 1978. Book Condition: New. Brand New, Unread Copy in Perfect Condition.
Seller: Enterprise Books, Chicago, IL, U.S.A.
First Edition
Lg Hardcover, illus. Condition: As New. Dust Jacket Condition: No Dust Jacket. First Edition; First Printing. Book New. NO notes, names or ANY markings. Publishers decorated band at front cover serving as a DJ. ; Small 4to tall; 127 pages.
Language: French
Published by Centre national de la photographie, Paris, 1993
ISBN 10: 2867540860 ISBN 13: 9782867540868
Seller: Jeff Hirsch Books, ABAA, Wadsworth, IL, U.S.A.
First Edition
First Edition. First edition. Small softcover. Part of the Photo Poche series. Text in French with an introduction by William A. Ewing. Includes 61 images. with 2 in color. A tight near fine copy in wrappers.
Published by DOUBLEDAY & COMPANY.;.Museum Of Modern Art Pub 1963 tp & verso, Garden City, 1963
Seller: WONDERFUL BOOKS BY MAIL, CHICO-CA, CA, U.S.A.
First Edition
HARDCOVER. Condition: Very Good. Dust Jacket Condition: Very Good. Illustrated by Many B/w Photos (illustrator). 1st Edition?. VERY GOOD CONDITION IN VERY GOOD CLIPT(NOPR ICE) DUST JACKET,ep has name "Bea Popper."else very nice, SOLID, BRIGHT.DJ UNDER PROTECTIVE VINYL ; Gold spine & cover titles on black cloth hard covers.White endpapers.White "STEICHEN" on black dj showing close up of spiral snail or seashell ; 249+pg pages; .book has dates as mentioned, but also ISBN 0038505571.SO it was published post 1969, suggesting later date than 1963.
First Edition
Hardcover. First Edition; First Printing. Book condition is Very Good- in boards. One-inch crack and related crease to crown at spine and rear panel. Text is clean and unmarked, illustrated throughout. ; History of Photography Series; 9.13 X 6.57 X 1.11 inches; 85 pages.
Language: English
Published by Whitney Museum of Art, 2000
ISBN 10: 0874271266 ISBN 13: 9780874271263
Seller: Autumn Leaves, Allentown, PA, U.S.A.
First Edition
Paperback. Condition: Fine. First Edition. Clean and tight, with no markings or signs of prior use. Fast shipping, careful packing, with tracking number provided. ; 128 pages.
Language: English
Published by D.A.P./Distributed Art Publishers, 2012
ISBN 10: 1935202863 ISBN 13: 9781935202868
Seller: Gold Country Books, Sacramento, CA, U.S.A.
First Edition
Hardcover. Condition: New. Dust Jacket Condition: New. 1st Edition. New. Pristine, unmarked. // Shipped carefully packed in a sturdy box.
Language: English
Published by A&E Television Networks, New York, 1997
Seller: Singularity Rare & Fine, Baldwinsville, NY, U.S.A.
First Edition
Soft cover. Condition: Near Fine. 1st Edition. Near Fine - in fact, Very Near Fine. See scans and description. Box-shipped. New York: A&E Television Networks, 1997. The December, 1997 issue of Biography magazine. Quarto, illustrated wraps, 104 pp. Near Fine, with quite literally no salient flaws to point out - it's just not brand spanking new. More like 98% of that. See scans. All loose-laid subscription offers, etc. remain inside. Kirstie Alleyis the cover-girl for this issue, but the likes of the Grimaldi Royal Family (Monaco); Muhammad Ali; Emma Thompson; Calvin Klein; Mary Mallon (Typhoid Mary); Wayne Knight; Judith Wallerstein; Edward Steichen; Mia Farrow and others are inside too. Collectible in this condition at this age. Shipped in a sturdy, new, protective box - no baggin' it here. LPR8.
Language: English
Published by Whitney Museum of Art, 2000
ISBN 10: 0874271266 ISBN 13: 9780874271263
Seller: Arroyo Seco Books, Pasadena, Member IOBA, Pasadena, CA, U.S.A.
Association Member: IOBA
First Edition
Soft cover. Condition: Fine. 1st Edition. 128 Pp. First Printing. Large Format Soft Cover. Fine, No Marks Or Wear.
Language: English
Published by Duell, Sloan And Pearce, New York 1952 1953 1955 1956, 1955
Seller: Arroyo Seco Books, Pasadena, Member IOBA, Pasadena, CA, U.S.A.
Association Member: IOBA
First Edition
Cloth. Condition: Near Fine. Dust Jacket Condition: Very Good Dustjacket. First Edition. 320 Pp. Wine Red Cloth, Gilt. First Edition Stated, Trade Issue With Dust Jacket Priced $6.95. Near Fine Book, No Marks. Dust Jacket Clean And Bright But Tears And Light Wear Along Edges. .
Language: English
Published by University of California Press, Berkeley, CA, 1997
ISBN 10: 0520070208 ISBN 13: 9780520070202
Seller: Jeff Hirsch Books, ABAA, Wadsworth, IL, U.S.A.
First Edition
Dust Jacket Condition: dj. First Edition. First edition and first printing. Hardcover. 351 pages. A fascinating examination of a lesser known body of images by Steichen. Includes some color and numerous black and white images. A fine copy in a fine dust jacket. A fresh copy.
Language: English
Published by Berkley Caliber, New York, 2009
ISBN 10: 0425221407 ISBN 13: 9780425221402
Seller: Hackenberg Booksellers ABAA, El Cerrito, CA, U.S.A.
First Edition
1st Edition. xiii, 240p., b/w illus., DVD in the rear pocket, dj.
Published by Prestel New York, NY, 2012
Seller: COLLECTIBLE BOOK SHOPPE, Petaluma, CA, U.S.A.
First Edition
Condition: Fine. FIRST PRINTING of the FIRST EDITION. FIRST EDITION HARDBACK Book condition is Fine. Dust Jacket is Very Good. Not Price Clipped Profusely Illustrated with B&W and Color photographs 9.5 x 11.5 Inches in size 131 numbered pages.