Eye Bee, First Edition (2 results)

Soft cover. Condition: Very Good. 1st Edition.

NA. Condition: Used. Calling all Big Blue Buffs, Watsonians, Thinkerheads, and Blunatics. This one's for you. It's the second printing of Paul Rand's iconic IBM rebus. (There were only 100 of the first printing.) Let us just cut to the chase and paste what Steve Heller wrote about this one:. The 1981 Eye-Bee-M rebus is Paul Rand's most iconic poster (the equivalent, say, of Lucian Bernhard's Priester Match or Milton Glaser's Dylan poster). It has become synonymous with the playful side of his IBM design direction-and a little controversy arose because the higher-ups believed that by toying with the sanctity of the corporate logo, the floodgates would open to anarchy. The poster became a classic because it humanized the corporation. A total beauty. No joke. (We wrote that.) Fine, but with a slight bend (not crease) to the upper left corner and an imperceptible wrinkle to the lower right corner that we only noticed when we flipped over the poster. Has lived rolled in a tube for ages. 907.