Eye Tracking a Comprehensive Guide to Methods and Measures

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About this Item: Oxford University Press, United Kingdom, 2015. Paperback. Condition: New. Reprint. Language: English. Brand new Book. We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information we encounter. Eye tracking as a research tool is now more accessible than ever, and is growing in popularity among researchers from a whole host of different disciplines. Usability analysts, sports scientists, cognitive psychologists, reading researchers, psycholinguists, neurophysiologists, electrical engineers, and others, all have a vested interest in eye tracking for different reasons. The ability to record eye-movements has helped advance our science and led to technological innovations. However, thegrowth of eye tracking in recent years has also presented a variety of challenges - in particular the issue of how to design an eye-tracking experiment, and how to analyse the data. This book is a much needed comprehensive handbook of eye tracking methodology. It describes how to evaluate and acquire an eye-tracker, how to plan and design an eye tracking study, and how to record and analyse eye-movement data. Practicality lies at the heart of the book, providing in-depth guidance to key questions: how raw data samples are converted into fixations and saccades using event detection algorithms, how the different representations of eye movement data are calculated using AOIs,heat maps and scanpaths, and how all the measures of eye movements relate to these processes. Part I presents the technology and skills needed to perform high-quality research with eye-trackers. Part II examines the predominant methods applied to the data which eye-trackers record. These include the parsing of raw sample data into oculomotor events, and how to calculate other representations of eye movements such as heat maps and transition matrices. Part III gives a comprehensive outline of the measures which can be calculated using the events and representations described in Part II. This is a taxonomy of the measures available to eye-tracking researchers, sorted by type of movement of the eyes and type of analysis. For anyone in the sciences considering conducting research involving eye-tracking, this book is an essential reference work. Seller Inventory # AAZ9780198738596

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About this Item: Createspace Independent Publishing Platform, 2017. PAP. Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9781979484893

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About this Item: Oxford University Press 2015-05-12, 2015. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 3-4 working days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Seller Inventory # NU-OUP-00086520

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About this Item: Oxford University Press, United Kingdom, 2015. Paperback. Condition: New. Reprint. Language: English. Brand new Book. We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information we encounter. Eye tracking as a research tool is now more accessible than ever, and is growing in popularity among researchers from a whole host of different disciplines. Usability analysts, sports scientists, cognitive psychologists, reading researchers, psycholinguists, neurophysiologists, electrical engineers, and others, all have a vested interest in eye tracking for different reasons. The ability to record eye-movements has helped advance our science and led to technological innovations. However, thegrowth of eye tracking in recent years has also presented a variety of challenges - in particular the issue of how to design an eye-tracking experiment, and how to analyse the data. This book is a much needed comprehensive handbook of eye tracking methodology. It describes how to evaluate and acquire an eye-tracker, how to plan and design an eye tracking study, and how to record and analyse eye-movement data. Practicality lies at the heart of the book, providing in-depth guidance to key questions: how raw data samples are converted into fixations and saccades using event detection algorithms, how the different representations of eye movement data are calculated using AOIs,heat maps and scanpaths, and how all the measures of eye movements relate to these processes. Part I presents the technology and skills needed to perform high-quality research with eye-trackers. Part II examines the predominant methods applied to the data which eye-trackers record. These include the parsing of raw sample data into oculomotor events, and how to calculate other representations of eye movements such as heat maps and transition matrices. Part III gives a comprehensive outline of the measures which can be calculated using the events and representations described in Part II. This is a taxonomy of the measures available to eye-tracking researchers, sorted by type of movement of the eyes and type of analysis. For anyone in the sciences considering conducting research involving eye-tracking, this book is an essential reference work. Seller Inventory # AAZ9780198738596

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About this Item: Oxford University Press, Oxford, UK, 2011. Paperback. Condition: Very Good. No Jacket. First Edition. Bound in colour printed limp wraps, this 2011 softcover First Edition is VG. X1X/536pp with introduction, Technical & Methodological Skills, Eye Tracker Hardware, Experimental Design, Data Recording, Detecting events, Estimating Oculomotor Events from Raw Data, Areas of interest, Attention Maps, ScanPaths, Motivation Measures, Position Measures, Numerosity Measures, Latency & Distance Measures, Eye Movement Measures and Their Harnessing, References, index.Condition all VG Size: 4to - over 9¾" - 12" tall. Seller Inventory # 0019173

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About this Item: Condition: As New. Unread copy in perfect condition. Seller Inventory # 31035920

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About this Item: CreateSpace Independent Publis, 2019. Paperback. Condition: New. Never used! This item is printed on demand. Seller Inventory # 1979484899

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About this Item: Createspace Independent Publishing Platform, 2017. PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9781979484893

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About this Item: Condition: New. Bookseller Inventory # ST0198738595. Seller Inventory # ST0198738595

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About this Item: Createspace Independent Publishing Platform, United States, 2017. Paperback. Condition: New. Comprehensive. Language: English. Brand new Book. We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye-tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information around us. Eye tracking as a research tool is now more accessible than ever, and is growing in popularity amongst researchers from a whole host of different disciplines. Usability analysts, sports scientists, cognitive psychologists, reading researchers, psycholinguists, neurophysiologists, electrical engineers, and others all have a vested interest in eye tracking for different reasons. However, despite the scientific advancements and technological innovations resulting from recording eye movements, the growth of eye tracking also presents a variety of challenges-in particular how to design an eye-tracking experiment and analyse the data to fit your needs. This volume is a much needed comprehensive handbook of eye-tracking methodology. In its second edition, it describes how to evaluate and acquire an eye-tracker, how to plan and design an eye tracking study, and how to record and analyse eye-movement data. Besides technical details and theory, the heart of the book revolves around practicality-how raw data samples are converted into fixations and saccades using event detection algorithms, how the different representations of eye-movement data are calculated using Areas Of Interest (AOIs), heat maps and scanpaths, and how all the measures of eye movements relate to these processes. Part I presents the technology and skills needed to perform high-quality research with eye-trackers. Part II covers the predominant methods applied to the data which eye-trackers record. These include the parsing of raw sample data into oculomotor events, and how to calculate representations of eye movements such as transition matrices. Part III gives a comprehensive outline of the most common paradigms used with eye-trackers, and the measures which can be calculated using the events and representations described in Part II. This is a taxonomy of the measures available to eye-tracking researchers, sorted by type of movement of the eyes and type of analysis. With it, the time and effort to design your experiments can be much reduced. For anyone in the sciences considering conducting research involving eye tracking, this book is an essential reference. Seller Inventory # APC9781979484893

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About this Item: Oxford University Press 2015-05-12, 2015. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Seller Inventory # NU-GRD-05183468

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About this Item: Oxford University Press. Paperback / softback. Condition: New. New copy - Usually dispatched within 2 working days. Seller Inventory # B9780198738596

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About this Item: Createspace Independent Publishing Platform, United States, 2017. Paperback. Condition: New. Comprehensive. Language: English. Brand new Book. We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye-tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information around us. Eye tracking as a research tool is now more accessible than ever, and is growing in popularity amongst researchers from a whole host of different disciplines. Usability analysts, sports scientists, cognitive psychologists, reading researchers, psycholinguists, neurophysiologists, electrical engineers, and others all have a vested interest in eye tracking for different reasons. However, despite the scientific advancements and technological innovations resulting from recording eye movements, the growth of eye tracking also presents a variety of challenges-in particular how to design an eye-tracking experiment and analyse the data to fit your needs. This volume is a much needed comprehensive handbook of eye-tracking methodology. In its second edition, it describes how to evaluate and acquire an eye-tracker, how to plan and design an eye tracking study, and how to record and analyse eye-movement data. Besides technical details and theory, the heart of the book revolves around practicality-how raw data samples are converted into fixations and saccades using event detection algorithms, how the different representations of eye-movement data are calculated using Areas Of Interest (AOIs), heat maps and scanpaths, and how all the measures of eye movements relate to these processes. Part I presents the technology and skills needed to perform high-quality research with eye-trackers. Part II covers the predominant methods applied to the data which eye-trackers record. These include the parsing of raw sample data into oculomotor events, and how to calculate representations of eye movements such as transition matrices. Part III gives a comprehensive outline of the most common paradigms used with eye-trackers, and the measures which can be calculated using the events and representations described in Part II. This is a taxonomy of the measures available to eye-tracking researchers, sorted by type of movement of the eyes and type of analysis. With it, the time and effort to design your experiments can be much reduced. For anyone in the sciences considering conducting research involving eye tracking, this book is an essential reference. Seller Inventory # APC9781979484893

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About this Item: OUP Oxford, 2015. Paperback. Condition: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Seller Inventory # mon0001487326

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About this Item: Oxford Univ Pr, 2015. Paperback. Condition: Brand New. reprint edition. 537 pages. 9.75x7.25x1.25 inches. In Stock. Seller Inventory # __0198738595

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About this Item: Oxford University Press, 2015. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 0198738595-2-4

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About this Item: Oxford University Press, 2015. Condition: New. Eye movements are crucial in helping to deal with the vast amounts of information we encounter in our everyday lives. This book is a comprehensive handbook of eye tracking methodology. It describes how to evaluate and acquire an eye-tracker, how to plan and design a study, and how to record and analyse eye-movement data Num Pages: 560 pages. BIC Classification: JMRP; MJQ; PSAN; UYZ. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 247 x 173 x 44. Weight in Grams: 848. . 2015. Reprint. Paperback. . . . . . Seller Inventory # V9780198738596

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About this Item: Oxford University Press. Condition: New. Eye movements are crucial in helping to deal with the vast amounts of information we encounter in our everyday lives. This book is a comprehensive handbook of eye tracking methodology. It describes how to evaluate and acquire an eye-tracker, how to plan and design a study, and how to record and analyse eye-movement data Num Pages: 560 pages. BIC Classification: JMRP; MJQ; PSAN; UYZ. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 247 x 173 x 44. Weight in Grams: 848. . 2015. Reprint. Paperback. . . . . Books ship from the US and Ireland. Seller Inventory # V9780198738596

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About this Item: Oxford University Press, 2015. Paperback. Condition: New. Never used!. Seller Inventory # 0198738595

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About this Item: Oxford University Press 2015-05-12, 2015. Paperback. Condition: New. Reprint. Paperback; Condition: New. U.S Edition otherwise as stated. USPS Media Mail 2-9 Business days, Priority mail upon additional charge. Returns on textbooks: Returns only on books, absolutely no access codes with be returned for any reason. Notes: Used books are unlikely to include supplemental items such as access code or CDs. BOOK. Seller Inventory # B9780198738596_0198738595

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About this Item: Oxford University Press, United Kingdom, 2015. Paperback. Condition: New. Reprint. Language: English. Brand new Book. We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information we encounter. Eye tracking as a research tool is now more accessible than ever, and is growing in popularity among researchers from a whole host of different disciplines. Usability analysts, sports scientists, cognitive psychologists, reading researchers, psycholinguists, neurophysiologists, electrical engineers, and others, all have a vested interest in eye tracking for different reasons. The ability to record eye-movements has helped advance our science and led to technological innovations. However, thegrowth of eye tracking in recent years has also presented a variety of challenges - in particular the issue of how to design an eye-tracking experiment, and how to analyse the data. This book is a much needed comprehensive handbook of eye tracking methodology. It describes how to evaluate and acquire an eye-tracker, how to plan and design an eye tracking study, and how to record and analyse eye-movement data. Practicality lies at the heart of the book, providing in-depth guidance to key questions: how raw data samples are converted into fixations and saccades using event detection algorithms, how the different representations of eye movement data are calculated using AOIs,heat maps and scanpaths, and how all the measures of eye movements relate to these processes. Part I presents the technology and skills needed to perform high-quality research with eye-trackers. Part II examines the predominant methods applied to the data which eye-trackers record. These include the parsing of raw sample data into oculomotor events, and how to calculate other representations of eye movements such as heat maps and transition matrices. Part III gives a comprehensive outline of the measures which can be calculated using the events and representations described in Part II. This is a taxonomy of the measures available to eye-tracking researchers, sorted by type of movement of the eyes and type of analysis. For anyone in the sciences considering conducting research involving eye-tracking, this book is an essential reference work. Seller Inventory # BZE9780198738596

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About this Item: Oxford University Press. PAPERBACK. Condition: New. 0198738595 Special order direct from the distributor. Seller Inventory # ING9780198738596

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About this Item: Oxford University Press, 2015. Paperback. Condition: Very Good. Great condition with minimal wear, aging, or shelf wear. Seller Inventory # P020198738595

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About this Item: Oxford Univ Pr, 2015. Paperback. Condition: Brand New. reprint edition. 537 pages. 9.75x7.25x1.25 inches. In Stock. Seller Inventory # x-0198738595

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