Eye Tracking a Comprehensive Guide to Methods and Measures

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About this Item: Condition: New. Seller Inventory # 22193637-n

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About this Item: Condition: As New. Unread book in perfect condition. Seller Inventory # 22193637

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About this Item: Oxford University Press, 2015. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M00198738595-V

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About this Item: Condition: As New. Unread book in perfect condition. Seller Inventory # 31035920

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About this Item: CreateSpace Independent Publishing Platform, 2017. Condition: New. Printed on demand. Seller Inventory # I-9781979484893

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About this Item: Oxford University Press, United Kingdom, 2016. Paperback. Condition: New. Reprint. Language: English. Brand new Book. We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information we encounter. Eye tracking as a research tool is now more accessible than ever, and is growing in popularity among researchers from a whole host of different disciplines. Usability analysts, sports scientists, cognitive psychologists, reading researchers, psycholinguists, neurophysiologists, electrical engineers, and others, all have a vested interest in eye tracking for different reasons. The ability to record eye-movements has helped advance our science and led to technological innovations. However, thegrowth of eye tracking in recent years has also presented a variety of challenges - in particular the issue of how to design an eye-tracking experiment, and how to analyse the data. This book is a much needed comprehensive handbook of eye tracking methodology. It describes how to evaluate and acquire an eye-tracker, how to plan and design an eye tracking study, and how to record and analyse eye-movement data. Practicality lies at the heart of the book, providing in-depth guidance to key questions: how raw data samples are converted into fixations and saccades using event detection algorithms, how the different representations of eye movement data are calculated using AOIs,heat maps and scanpaths, and how all the measures of eye movements relate to these processes. Part I presents the technology and skills needed to perform high-quality research with eye-trackers. Part II examines the predominant methods applied to the data which eye-trackers record. These include the parsing of raw sample data into oculomotor events, and how to calculate other representations of eye movements such as heat maps and transition matrices. Part III gives a comprehensive outline of the measures which can be calculated using the events and representations described in Part II. This is a taxonomy of the measures available to eye-tracking researchers, sorted by type of movement of the eyes and type of analysis. For anyone in the sciences considering conducting research involving eye-tracking, this book is an essential reference work. Seller Inventory # AOP9780198738596

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About this Item: Createspace Independent Publishing Platform, United States, 2017. Paperback. Condition: New. Comprehensive. Language: English. Brand new Book. We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye-tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information around us. Eye tracking as a research tool is now more accessible than ever, and is growing in popularity amongst researchers from a whole host of different disciplines. Usability analysts, sports scientists, cognitive psychologists, reading researchers, psycholinguists, neurophysiologists, electrical engineers, and others all have a vested interest in eye tracking for different reasons. However, despite the scientific advancements and technological innovations resulting from recording eye movements, the growth of eye tracking also presents a variety of challenges-in particular how to design an eye-tracking experiment and analyse the data to fit your needs. This volume is a much needed comprehensive handbook of eye-tracking methodology. In its second edition, it describes how to evaluate and acquire an eye-tracker, how to plan and design an eye tracking study, and how to record and analyse eye-movement data. Besides technical details and theory, the heart of the book revolves around practicality-how raw data samples are converted into fixations and saccades using event detection algorithms, how the different representations of eye-movement data are calculated using Areas Of Interest (AOIs), heat maps and scanpaths, and how all the measures of eye movements relate to these processes. Part I presents the technology and skills needed to perform high-quality research with eye-trackers. Part II covers the predominant methods applied to the data which eye-trackers record. These include the parsing of raw sample data into oculomotor events, and how to calculate representations of eye movements such as transition matrices. Part III gives a comprehensive outline of the most common paradigms used with eye-trackers, and the measures which can be calculated using the events and representations described in Part II. This is a taxonomy of the measures available to eye-tracking researchers, sorted by type of movement of the eyes and type of analysis. With it, the time and effort to design your experiments can be much reduced. For anyone in the sciences considering conducting research involving eye tracking, this book is an essential reference. Seller Inventory # APC9781979484893

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About this Item: Createspace Independent Publishing Platform, 2017. PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9781979484893

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About this Item: CreateSpace Independent Publishi, 2017. Paperback. Condition: Very Good. In stock ready to dispatch from the UK. Seller Inventory # mon0000245781

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About this Item: CREATESPACE, 1900. Softcover. Condition: New. Special order direct from the distributor. Seller Inventory # ING9781979484893

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About this Item: Oxford University Press, 2015. Paperback. Condition: BRAND NEW. Seller Inventory # 0198738595_abe_bn

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About this Item: Condition: As New. Unread book in perfect condition. Seller Inventory # 22193637

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About this Item: Oxford University Press, United Kingdom, 2015. Paperback. Condition: New. Reprint. Language: English. Brand new Book. We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information we encounter. Eye tracking as a research tool is now more accessible than ever, and is growing in popularity among researchers from a whole host of different disciplines. Usability analysts, sports scientists, cognitive psychologists, reading researchers, psycholinguists, neurophysiologists, electrical engineers, and others, all have a vested interest in eye tracking for different reasons. The ability to record eye-movements has helped advance our science and led to technological innovations. However, thegrowth of eye tracking in recent years has also presented a variety of challenges - in particular the issue of how to design an eye-tracking experiment, and how to analyse the data. This book is a much needed comprehensive handbook of eye tracking methodology. It describes how to evaluate and acquire an eye-tracker, how to plan and design an eye tracking study, and how to record and analyse eye-movement data. Practicality lies at the heart of the book, providing in-depth guidance to key questions: how raw data samples are converted into fixations and saccades using event detection algorithms, how the different representations of eye movement data are calculated using AOIs,heat maps and scanpaths, and how all the measures of eye movements relate to these processes. Part I presents the technology and skills needed to perform high-quality research with eye-trackers. Part II examines the predominant methods applied to the data which eye-trackers record. These include the parsing of raw sample data into oculomotor events, and how to calculate other representations of eye movements such as heat maps and transition matrices. Part III gives a comprehensive outline of the measures which can be calculated using the events and representations described in Part II. This is a taxonomy of the measures available to eye-tracking researchers, sorted by type of movement of the eyes and type of analysis. For anyone in the sciences considering conducting research involving eye-tracking, this book is an essential reference work. Seller Inventory # BTA9780198738596

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About this Item: Oxford University Press, Oxford, UK, 2011. Paperback. Condition: Very Good. No Jacket. First Edition. Bound in colour printed limp wraps, this 2011 softcover First Edition is VG. X1X/536pp with introduction, Technical & Methodological Skills, Eye Tracker Hardware, Experimental Design, Data Recording, Detecting events, Estimating Oculomotor Events from Raw Data, Areas of interest, Attention Maps, ScanPaths, Motivation Measures, Position Measures, Numerosity Measures, Latency & Distance Measures, Eye Movement Measures and Their Harnessing, References, index.Condition all VG Size: 4to - over 9¾" - 12" tall. Seller Inventory # 0019173

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About this Item: Condition: As New. Unread book in perfect condition. Seller Inventory # 31035920

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About this Item: Oxford University Press 2015-05-12, 2015. Paperback. Condition: New. Seller Inventory # 6666-OUP-9780198738596

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About this Item: Condition: Good. More than average wear and tear, but item is usable. Seller Inventory # 314I27000R7M

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About this Item: Paperback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR010850466

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About this Item: - -. Condition: New. Seller Inventory # 6666-ING-9781979484893

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About this Item: Oxford University Press. Paperback / softback. Condition: New. New copy - Usually dispatched within 3 working days. Eye movements are crucial in helping to deal with the vast amounts of information we encounter in our everyday lives. This book is a comprehensive handbook of eye tracking methodology. It describes how to evaluate and acquire an eye-tracker, how to plan and design a study, and how to record and analyse eye-movement data. Seller Inventory # B9780198738596

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About this Item: Createspace Independent Publishing Platform, 2017. PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9781979484893

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About this Item: Oxford University Press, 2011. Hardcover. Condition: GOOD. Has little wear to the cover and pages. Contains some markings such as highlighting and writing. Supplemental materials are not guaranteed with any used book purchases. Seller Inventory # 0199697086_abe_gd

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About this Item: Oxford Univ Pr, 2015. Paperback. Condition: Brand New. reprint edition. 537 pages. 9.75x7.25x1.25 inches. In Stock. Seller Inventory # __0198738595

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About this Item: Oxford University Press, 2011. gebundene Ausgabe. Condition: Gut. Auflage: 1. 537 Seiten Der Erhaltungszustand des hier angebotenen Werks ist trotz seiner Bibliotheksnutzung sehr sauber. Es befindet sich neben dem Rückenschild lediglich ein Bibliotheksstempel im Buch; ordnungsgemäß entwidmet. In ENGLISCHER Sprache. Einbandkanten sind leicht bestoßen. Sprache: Englisch Gewicht in Gramm: 1100. Seller Inventory # 1652762

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About this Item: CreateSpace Independent Publishing Platform, 2017. Paperback. Condition: New. Eye tracking: A comprehensive guide to methods, paradigms, and measures Brand new item sourced directly from publisher. Packed securely in tight packaging to ensure no damage. Shipped from warehouse on same/next day basis. Seller Inventory # 1111-9781979484893

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About this Item: Oxford University Press, 2011. Hardcover. Condition: VERY GOOD. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. Supplemental materials are not guaranteed with any used book purchases. Seller Inventory # 0199697086_abe_vg

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