Published by Greenwood, 2015
ISBN 10: 1610699017 ISBN 13: 9781610699013
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.15.
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Published by Wien, Springer, 2009
ISBN 10: 3211789243 ISBN 13: 9783211789247
First Edition
Softcover. Condition: Wie neu. 1. Auflage. 351 pages with many illustrations, partly coloured.
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Published by Ambra Verlag, 2009
ISBN 10: 3990431986 ISBN 13: 9783990431986
Seller: HPB-Red, Dallas, TX, U.S.A.
perfect. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!.
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Published by GRIN Verlag, 2014
ISBN 10: 365661041X ISBN 13: 9783656610410
Seller: AHA-BUCH GmbH, Einbeck, Germany
Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (postgraduate) from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Massachusetts Boston, language: English, abstract: This paper aimed at reviewing some retail marketing theories and evaluating its applicability in increasingly narrowing contexts of fashion and fast fashion sectors. Retail marketing theories focus on attracting customers to different store forms and online sales. The retail mix should be the most suitable one to attract maximum customers to enhance revenue for the firm.Attracting customers involve efficient customer relationship management to win their trust and loyalty. Companies adopt several methods for this. In online marketing introduction and enhancement of virtual shopping experience will be useful. Success of retailing depends on service quality which makes customers satisfied. Repeated satisfaction will build loyalty to the firm. This is the aim of all firms. Frequent measurements and monitoring of service quality and customer satisfaction can lead to increasing loyal customers.Fashion is not a necessity. Its customers are fashion-conscious young generation of modern lifestyles. To be successful, firms need to understand changing fashion tastes and shopping behaviour of customers. Firms use many methods for this. Fast fashion involves rapid replacement of limited stocks with fresh fashions. The limited stocks are sold out fast resulting in large number of customers going away with unsatisfied demand. This is expected to trigger repeated visits. Unless repeated visits occur in large numbers, fast fashion will fail. Fat fashion firms can use retail marketing theories to achieve this.Zara is used as a real life example to demonstrate how retail marketing theories can be adapted to the context of fast fashion. Zara's online sale has not picked up well. Zara needs to be cautious in its store formats to ensure that customers do not go away permanently due to inconvenient formats and layouts. Monitoring customer visits and their conversion into purchases is essential to detect any sign of this at the earliest.
Published by Our Knowledge Publishing, 2021
ISBN 10: 6203737348 ISBN 13: 9786203737349
Seller: AHA-BUCH GmbH, Einbeck, Germany
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book is intended to serve as a manual for secondary school teachers who intend to use a methodology based on the scientific method with their students. It presents the guidelines to follow for students to carry out a small research project where the methodologies based on contexts and inquiry are combined. The didactic proposal presented is motivating, as it deals with a current issue such as the pollution generated by the textile industry, starting from the question 'Does going to fashion, does it pollute Throughout 6 activities, contextualized laboratory experiences are interspersed as the synthesis of polymers, among others, that will allow pre-university students to acquire conceptual and procedural contents of Chemistry, and attitudinal towards the environment, as it allows to relate science with the impact of going to fashion, thus combining science-technology and society. The final objective is that the student argues on the basis of the acquired knowledge of chemistry, reflects and opts for a more responsible and sustainable consumption.
Published by GRIN Verlag, 2022
ISBN 10: 3346765288 ISBN 13: 9783346765284
Seller: AHA-BUCH GmbH, Einbeck, Germany
Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Master's Thesis from the year 2022 in the subject Business economics - Miscellaneous, grade: 7/8, Bocconi University (Department of Management and Technology), course: M.Sc. International Management, language: English, abstract: The concept of the metaverse and non-fungible tokens has become ubiquitous, and fashion and luxury companies are faced with the need to define a thorough strategy to tackle its business impact. Despite some brands acting at the forefront of NFT adoption, the utility of the infant technology remains unclear. By conducting a 2x2 factorial design experiment, this research creates insights into guidelines for NFT strategies for fashion and luxury companies. First, the high importance of connecting NFT offers with experiences is confirmed. Second, a coherence of values between NFT technology and the luxury industry was illustrated. Finally, the experiment suggested a high difference in perceived utility of real-world asset NFTs and digital asset NFTs for mainstream brands, while the difference could not be proven in the case of luxury companies. In conclusion, the NFT strategy matrix was developed, which introduces four dimensions of brand loyals, brand collectors, fad enthusiasts and fad curious differentiated by their brand loyalty and desired NFT utility. This framework aims to provide a tool for fashion and luxury companies to cater their holistic NFT offering to different customer groups. In general, it is advisable to move from digital asset NFTs toward real-world asset NFTs in order to engage consumers with rare experiences in a virtual or physical setting and deploy the technology as an experiential marketing tool.
Published by Laurence King Verlag GmbH, 2020
ISBN 10: 1786275767 ISBN 13: 9781786275769
Seller: moluna, Greven, Germany
Condition: New. This introduction to fashion is aimed at students of fashion design across the world. By following the design process, from historical and commercial industry context to final collection presentation, the book provides a clear guide for students as they dis.
ISBN 10: 7106046469 ISBN 13: 9787106046460
Seller: liu xing, Nanjing JiangSu, JS, China
paperback. Condition: New. Paperback. Pub Date: 2017-03-01 Pages: $number Language: Chinese publisher: The fashion and tradition in the context of consumption society: the opportunity and challenge of domestic film and TV drama creation Shanghai Drama Academy film series A book for the Chinese University of the Yangtze River Delta film and television Drama Association May 27. 2016 to 28th held the fourth .
Published by Palgrave Macmillan, 2021
ISBN 10: 3030762548 ISBN 13: 9783030762544
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
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Published by Palgrave Macmillan, 2022
ISBN 10: 3030762572 ISBN 13: 9783030762575
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
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Published by Paidos Iberica Ediciones S A, 2002
ISBN 10: 8449312582 ISBN 13: 9788449312588
Seller: Iridium_Books, DH, SE, Spain
PAPERBACK. Condition: Good. 8449312582.