Hidden Persuaders, First Edition (21 results)

Condition: Good. 1960. First Edition Thus. 222 pages. Paperback book with pictorial cover. Pages and binding are presentable with no major defects. Minor issues present such as mild cracking, inscriptions, inserts, light foxing, tanning and thumb marking. Paper cover has mild edge wear with light rubbing and creasing. Some light marking and tanning.

Hardcover. Condition: Good. Dust Jacket Condition: Fair. 1st Edition. First edition, 7th printing, August 1957. Good vintage condition. The Friends of the Bridgeport Public Library use these funds to promote literacy in the community and in the Bridgeport Public Schools.

First Edition. Very good paperback copy; edges slightly dust-toned and nicked. Pages starting. Remains well-preserved overall. Physical description; 223 p. Subjects; Advertising Psychological aspects. 3 Kg.

First Edition. Good paperback copy; edges and cover slightly dust-dulled and nicked. Stains to covers. Browning to page edges. Remains well-preserved overall. Physical description; 223 p. Subjects; Advertising Psychological aspects. 3 Kg.

First Edition. Good paperback copy; edges and cover slightly dust-dulled and nicked. Stains to covers. Browning to page edges. Remains well-preserved overall. Physical description; 223 p. Subjects; Advertising Psychological aspects. 1 Kg.

First Edition. Very good paperback copy; edges slightly dust-toned and nicked. Pages starting. Remains well-preserved overall. Physical description; 223 p. Subjects; Advertising Psychological aspects. 1 Kg.

Hardcover. Condition: Fine. Dust Jacket Condition: Near Fine. First Edition. Fine 1st edition hardcover signed by author on fep. First and last name only, not dedicated to anyone in particular. Straight green cloth covered boards with bright gilt title on spine, tips and spine ends sharp. 274 pp text crisp, tight and unmarked, edges of pg block show faint foxing, top edge dyed green. Price-clipped dj in new mylar shows light color loss at extrems but no tears or chips. Signed by Author(s).

Soft cover. Condition: Good. No Jacket. 1st Edition. First Penguin Paperback Edition / Third Print (first published in this edition in 1960). Paperback copy, no dustjacket as issued. 222pp. Not library copy, no creasing to spine, name in ink to first page, crease to last page. (66/2).

Soft cover. Condition: Very Good. No Jacket. 1st Edition. 1960 Penguin Paperback 1st Edition 1st Impression. Very good clean tight binding with wonderful cover design as shown.

Hardcover. Condition: Very Good. No Jacket. 1st Edition. Red cloth hardcover, without jacket. Gilt lettering at spine. First Edition, sixth printing (June 1957). No underlining or highlighting, pages clean and bright. Binding solid, sturdy. Only light signs of use, without any major blemishes, aside from some light staining at edges of pages, price clipped front fly. 275 pp. Early printing of Packard's seminal 1957 inquiry into the methods used by advertisers to manipulate consumers. Each book is guaranteed to be as described, after being thoroughly checked by one of our booksellers. Books ship from Ottawa, ON, Canada. Thanks for supporting small businesses!

Hardcover. Condition: Very Good. Dust Jacket Condition: Good. 1st Edition. 14th printing (July 1958). 275pp. VG+ book, binding square and tight, cloth covers clean and bright, top page edge gently soiled, internally excellent; in GOOD+ dust jacket, lightly edge worn, top edge chipped, small closed tears to each rear bottom corner, front cover slightly rubbed, small damp stain to rear bottom corner only showing internally, hint of sunning to spine, price-clipped, now preserved in archival jacket protector. From the library of British film director Jack Clayton (1921-1995); a handwritten note is laid in inscribed to "J" (Clayton) from "J" (unknown).

Hardcover. Condition: Very Good+. Dust Jacket Condition: Good+. First Edition; First Printing. Red cloth cover has light scuffs and discoloration but bright and in very good+ condition. Boards and spine are straight. Binding is tight. Former owner's bookplate affixed to front paste down. Pages are lightly toned but clean and pristine. Dust jacket has multiple small tears and chips along top and bottom edge but clean, bright, and in good+ condition. Publisher's price of $4.00 on DJ flap. DJ protected by a brand new, clear, acid-free mylar cover. We add mylar covers to all books with DJs to preserve the DJs and add luster to magnify their beauty. (If pictured, shown without the mylar cover for an accurate representation of dust jacket. ).

Hardcover. Condition: Very Good. 1st Edition. Red cloth hardcover, without jacket. Gilt lettering at spine. First Edition, third printing (May 1957). No underlining or highlighting, pages clean and bright. Binding solid, sturdy. Only light signs of use, without any major blemishes, aside from a handful of small speckles on page fore-edges. 275 pp. Early printing of Packard's seminal 1957 inquiry into the methods used by advertisers to manipulate consumers. Each book is guaranteed to be as described, after being thoroughly checked by one of our booksellers. Books ship from Ottawa, ON, Canada. Thanks for supporting small businesses!

Hardcover. Condition: Very Good. Dust Jacket Condition: Poor. 1st Edition. 275 pages. Publisher's green cloth-covered boards fresh, minor wear to corners, bumping to head and foot of spine; contents age-toned but unmarked and attractive. "Copyright 1957" on verso title page, with no mention of subsequent printings. (Despite McKay's 1947 statement "There isn't any way you could identify the first editions of our books" [Zempel, 1984, p. 123], practice by 1957 seems to have changed [possibly owing to the purchase of McKay by two executives from Putnam in 1950], and subsequent printings are noted on the copyright page of later issues of this work). The unclipped dust jacket is in poor condition. It is rubbed and edgeworn, with a 1 1/2 inch tear at head of spine and a 2 1/2 inch tear at foot. 400 grams.

Condition: Very Good+. Dust Jacket Condition: Very Good. first edition, second printing. July 1955 Bruner first edition, second printing. Condition of the book is Very Good. The binding is straight and sound. Inside pages are complete and unmarked. The book shows light wear from age and storage. Condition of the dust jacket is Very Good. The DJ is complete, not price clipped. The spine is sun darkened. and the DJ shows light shelf wear. It is protected in a new mylar cover.

Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 1st Edition. First UK Edition. Scarce. Some foxing in prelims & endpapers.

hardcover. first edition. 8vo 276pp. Vance Packard's classic book about media manipulation exploring advertisers' use of consumer motivational research, subliminal tactics and depth psychology to create desire for products. Rare first edition (1957, no further printing dates listed on copyright page) of this work that sold more than a million copies. #00050. Book VG: bright orange cloth with gilt lettering on spine, underlining in text for first 70pp., clean thereafter. DJ G: some scuffing and chipping at bottom of spine including small closed tear, slight fading on spine, not price clipped ($4.00).

Hardcover. Condition: Very Good. First edition. First edition, first printing. viii, 275 pp. Green cloth with gilt spine lettering. Near Fine in Very Good dust jacket, unclipped ($4.00). Spine panel sunned, jacket rubbed along edges with a few small chips and nicks. A bestselling expose of the use of psychological techniques in advertising. Its influence has extended far beyond the book's original context-- laughably sexualized and manipulative ads for cigarettes, cars with fins, pills for "harried housewife syndrome" etc.-- to inform the way consumers see ads to this day. As media critic Mark Crispin Miller noted in the 50th-anniversary reissue's foreword, no other "popular critique of advertising moved the public, or changed their views of that essential corporate craft, as deeply or enduringly.".

First edition. A fascinating guide to the dawn of the Age of Manipulation, when motivational researchers were learning all sorts of things about people's subconscious urges, fears, frustrations, and wish fulfillments, and the Mad Men employed this information to engineer consumers' consent to buy like never before. Near fine in a very good dust jacket. Bound in dark green cloth over boards with gilt-stamped spine. Jacket has a few short edge tears and shallow rubbed wrinkles. Spine somewhat sun-faded. Full cloth. Octavo. viii, 275 pages.

First Edition. THE HIDDEN PERSUADERS, David McKay, 1957, first edition, very fine (the covers snap back) in fine dust-wrapper. An introduction to the New World of Symbol Manipulation and motivational Research. Sales and marketing revealed. A key book in the world of advertizing.

Hard Cover. Condition: Very Good. 1st.