Published by Communication University of China Press, 2014
ISBN 10: 7565709646 ISBN 13: 9787565709647
Language: Chinese
Seller: liu xing, Nanjing, JS, China
paperback. Condition: New. Pub Date: 2014-06-01 Pages: 238 Language: Chinese Publisher: China Media University Press. Introduction to Advertising PSAs professional Twelfth Five-Year Plan textbook Our study attempts to establish a public service ad theoretical system. divided into four parts: the first two chapters is to study the basic theory of public service ads; third. fourth and fifth chapters is running public service advertising system. the media and business practices of representation; sixth. seventh chapter an.