Language: English
Published by Taylor & Francis Ltd, London, 2020
ISBN 10: 0367862220 ISBN 13: 9780367862220
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Paperback. Condition: new. Paperback. Using a new, systematic framework, this illuminating book turns ideation into a task anybody with sound logic and a determination to learn can do, and do well, by separating the process from the outcome.In a competitive marketplace, all firms must constantly innovate to create sustained shareholder value. The main roadblock in innovation is ideation: the identification of value-creating ideas, often seen as the work of innately creative people. This first-of-its-kind textbook demonstrates that anyone can ideate through specific logical processes that require no creativity when used, but generate valuable and creative outcomes. To help students master and apply these methods, the book is filled with innovation examples across many sectors that can be explained and recreated using a specific LCT method. The book also includes exercises that enable readers to practice applying each method to solve real life innovation challenges.Upper-level undergraduate and postgraduate students of innovation, creativity, and new product development will appreciate the demystification of ideation into a problem that can be solved by applying a series of rigorous, defined methods that can be followed without ambiguity. Using a new, systematic framework, this illuminating book turns ideation into a task anybody with sound logic and a determination to learn can do, and do well, by separating the process from the outcome. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Language: English
Published by Taylor & Francis Ltd, 2020
ISBN 10: 0367862220 ISBN 13: 9780367862220
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
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Language: English
Published by Taylor & Francis Ltd, London, 2020
ISBN 10: 0367862220 ISBN 13: 9780367862220
Seller: AussieBookSeller, Truganina, VIC, Australia
Paperback. Condition: new. Paperback. Using a new, systematic framework, this illuminating book turns ideation into a task anybody with sound logic and a determination to learn can do, and do well, by separating the process from the outcome.In a competitive marketplace, all firms must constantly innovate to create sustained shareholder value. The main roadblock in innovation is ideation: the identification of value-creating ideas, often seen as the work of innately creative people. This first-of-its-kind textbook demonstrates that anyone can ideate through specific logical processes that require no creativity when used, but generate valuable and creative outcomes. To help students master and apply these methods, the book is filled with innovation examples across many sectors that can be explained and recreated using a specific LCT method. The book also includes exercises that enable readers to practice applying each method to solve real life innovation challenges.Upper-level undergraduate and postgraduate students of innovation, creativity, and new product development will appreciate the demystification of ideation into a problem that can be solved by applying a series of rigorous, defined methods that can be followed without ambiguity. Using a new, systematic framework, this illuminating book turns ideation into a task anybody with sound logic and a determination to learn can do, and do well, by separating the process from the outcome. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Add to basketPaperback. Condition: Brand New. 234 pages. 8.75x5.75x0.50 inches. In Stock.
Hardcover. Condition: Very Good. No Jacket. Former library book; Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Language: English
Published by Routledge 2020-05-05, 2020
ISBN 10: 0367862212 ISBN 13: 9780367862213
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Language: English
Published by Taylor & Francis Ltd, 2020
ISBN 10: 0367862212 ISBN 13: 9780367862213
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
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Add to basketHardcover. Condition: Brand New. 234 pages. 9.02x5.98x0.67 inches. In Stock.
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
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Add to basketPAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Seller: moluna, Greven, Germany
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Min Ding is Bard Professor of Marketing at Smeal College of Business and Affiliate Professor in the College of Information Sciences and Technology, the Pennsylvania State University, USA. Min received his Ph.D. in Marketing from Wharton .