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Luxury Strategy by Kapferer (42 results)
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US$ 10.57
Convert currencyUS$ 8.82 shipping from United Kingdom to U.S.A.Quantity: 1 available
Add to basketCondition: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.
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US$ 13.36
Convert currencyUS$ 21.20 shipping from United Kingdom to U.S.A.Quantity: 1 available
Add to basketHardcover. Condition: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
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Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.
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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Like New condition. A near perfect copy that may have very minor cosmetic defects.
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Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Published by Kogan Page September 2012, 2012
ISBN 10: 0749464917 ISBN 13: 9780749464912
Language: English
Hardcover. Condition: Very Good - Cash. Light reader wear and rubbing to the edges, corners, covers, and pages. The book is in great condition! Stock photos may not look exactly like the book.
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US$ 33.61
Convert currencyUS$ 17.15 shipping from United Kingdom to U.S.A.Quantity: 1 available
Add to basketCondition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780749464912.
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US$ 33.61
Convert currencyUS$ 17.15 shipping from United Kingdom to U.S.A.Quantity: 1 available
Add to basketCondition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains highlighter markings. In poor condition, suitable as a reading copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780749464912.
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US$ 41.09
Convert currencyUS$ 13.71 shipping from France to U.S.A.Quantity: 1 available
Add to basketCouverture rigide. Condition: Bon. Kogan Page Ltd collection , 2012. 1 volume relié(s) format In-8 bon 408 pages - Édition : 2ème édition Langue : Anglais.
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US$ 38.84
Convert currencyUS$ 11.43 shipping from Germany to U.S.A.Quantity: 1 available
Add to basketCondition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
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US$ 34.26
Convert currencyUS$ 17.15 shipping from United Kingdom to U.S.A.Quantity: 1 available
Add to basketCondition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780749454777.
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US$ 79.65
Convert currencyUS$ 13.26 shipping from United Kingdom to U.S.A.Quantity: 1 available
Add to basketHardcover. Condition: Brand New. 2nd edition. 352 pages. 9.50x6.50x1.25 inches. In Stock.
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US$ 31.78
Convert currencyUS$ 28.57 shipping from Germany to U.S.A.Quantity: 1 available
Add to basketCondition: Gut. 323 Seiten Gut bis sehr gut. Schutzumschlag mit leichten Gebrauchsspuren. Seiten textsauber, ohne Eintragungen oder Markierungen. 171 Sprache: Englisch Gewicht in Gramm: 720 Gebundene Ausgabe, Größe: 16.1 x 3 x 24.4 cm.
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US$ 50.17
Convert currencyUS$ 2.64 shipping within U.S.A.Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
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The Luxury Strategy
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
US$ 49.18
Convert currencyUS$ 7.78 shipping from United Kingdom to U.S.A.Quantity: 15 available
Add to basketHRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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US$ 54.76
Convert currencyUS$ 2.64 shipping within U.S.A.Quantity: Over 20 available
Add to basketCondition: New.
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US$ 50.96
Convert currencyUS$ 9.14 shipping from Italy to U.S.A.Quantity: Over 20 available
Add to basketCondition: new.
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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands (Hardback or Cased Book)
Published by Kogan Page 6/24/2025, 2025
ISBN 10: 1398624268 ISBN 13: 9781398624269
Language: English
Hardback or Cased Book. Condition: New. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands 1.84. Book.
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Condition: New.
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The Luxury Strategy
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
US$ 66.28
Convert currencyFree shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketHardback. Condition: New. International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This book is ideal for senior executives in the luxury markets, entrepreneurs wishing to create a luxury brand, and students studying luxury brands in depth.The Luxury Strategy defines the differences between premium and luxury products, between a luxury and a fashion strategy, and why one needs to turn established marketing rules upside down to build luxury brands. It provides a rigorous guide for true and long-lasting success in the field of luxury. This essential guide rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Prada, Hermès into profitable global brands. It unveils the narrow path to keep growing while remaining exclusive.This revised edition builds upon the content that has made this book a staple of the industry. It includes a new preface by the authors and an updating of key cases. The book concludes with a new chapter that delves into the consequences of the luxification of society, the impact of Artificial Intelligence on the sector as well as other new technologies and explores the need for the luxury industry to serve as exemplars of best practice.
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Hardcover. Condition: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks.
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The Luxury Strategy (Hardcover)
Published by Kogan Page Ltd, London, 2025
ISBN 10: 1398624268 ISBN 13: 9781398624269
Language: English
Hardcover. Condition: new. Hardcover. Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noel Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This updated and revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now updated with coverage of the luxification of society, the impact of artificial intelligence on the sector as well as other technologies such as the metaverse, the idea of exemplar luxury, and the relevance of luxury brands outside of the luxury market, this book has truly cemented its position as the authority on luxury strategy. Deconstruct the marketing of the most successful luxury goods, brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 48.28
Convert currencyUS$ 19.89 shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New.
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US$ 58.97
Convert currencyUS$ 8.62 shipping from United Kingdom to U.S.A.Quantity: 3 available
Add to basketCondition: New.
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US$ 56.41
Convert currencyUS$ 13.26 shipping from United Kingdom to U.S.A.Quantity: 2 available
Add to basketHardcover. Condition: Brand New. 3rd edition. 440 pages. 9.21x6.14 inches. In Stock.
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Condition: New.
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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
US$ 56.16
Convert currencyUS$ 15.88 shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 52.42
Convert currencyUS$ 19.89 shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
US$ 56.63
Convert currencyUS$ 15.92 shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketHardback. Condition: New. New copy - Usually dispatched within 3 working days. 526.
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Hardback. Condition: New. International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This book is ideal for senior executives in the luxury markets, entrepreneurs wishing to create a luxury brand, and students studying luxury brands in depth.The Luxury Strategy defines the differences between premium and luxury products, between a luxury and a fashion strategy, and why one needs to turn established marketing rules upside down to build luxury brands. It provides a rigorous guide for true and long-lasting success in the field of luxury. This essential guide rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Prada, Hermès into profitable global brands. It unveils the narrow path to keep growing while remaining exclusive.This revised edition builds upon the content that has made this book a staple of the industry. It includes a new preface by the authors and an updating of key cases. The book concludes with a new chapter that delves into the consequences of the luxification of society, the impact of Artificial Intelligence on the sector as well as other new technologies and explores the need for the luxury industry to serve as exemplars of best practice.
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US$ 72.44
Convert currencyUS$ 11.37 shipping from Germany to U.S.A.Quantity: 3 available
Add to basketCondition: New.
