Making Difference Marketing by Cahill Jonathan (18 results)
- Hardcover
Seller: Chiron Media, Wallingford, United KingdomChiron Media
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- Hardcover
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- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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- Hardcover
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
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Condition: New. Num Pages: 102 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 138. . . 2017. Hardback. . . . .
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- Hardcover
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- Hardcover
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- Hardcover
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Condition: New. Num Pages: 102 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 138. . . 2017. Hardback. . . . . Books ship from the US and Ireland.
- Hardcover
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- Hardcover
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- Hardcover
- Print on Demand
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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- Hardcover
- Print on Demand
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
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- Hardcover
- Print on Demand
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Establishing a difference is the lynchpin of marketing. It can be achievedin many ways, often not overtly competitive. The results are often both magical and powerful, such as changing the price of a little regarded fish from £0.05 a kilo to £1.00 at little expense. But, as with many other areas which have great value, this potency has resulted in marketing sometimes being shrouded in complexity. This book hopes to cut through these complexities and emphasise the pivotal nature of differentiation, based on the many cases histories cited and the advances in the related fields referred to, particularly the work of psychologists such as Daniel Kahneman.…
