Research Consumer Choice Behavior by Wang Ping (2 results)

paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2023-06 Pages: 280 Publisher: Zhejiang University Press This book is the result of the National Social Science Fund General Project Research on Consumer Multi-reference Point Selection and Its Influence Based on Big Data (Project No.: 16BGL087). The main contents of this book are as follows: Establish a mixed expert model to evaluate the impact of reference point effect on consumer decision-making and evaluate whether there are differences in consumer ref. …

paperback. Condition: New. Paperback. Pub Date: 2016-12-01 Pages: 177 Language: Chinese Publisher: economic science press. Beijing. the formation and development of a support group. make consumer information search to develop in the direction of customization.This not only changed the traditional consumer and consumer communication and relational structure. more highlights the effect of consumers for consumers and businesses.…