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Rules Brand Revitalization Learn by Light Larry (19 results)
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Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands
hardcover. Condition: Good. The item is in good condition and works perfectly, however it is showing some signs of previous ownership which could include: small tears, scuffing, notes, highlighting, gift inscriptions, and library markings.
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Six Rules for Brand Revitalization : Learn How Companies Like Mcdonald's Can Re-Energize Their Brands
Published by Pearson Education, Limited, 2009
ISBN 10: 0136043313 ISBN 13: 9780136043317
Language: English
First Edition
Condition: Very Good. 1st Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Six Rules for Brand Revitalization : Learn How Companies Like Mcdonald's Can Re-Energize Their Brands
Published by Pearson Education, Limited, 2009
ISBN 10: 0136043313 ISBN 13: 9780136043317
Language: English
First Edition
Condition: As New. 1st Edition. Used book that is in almost brand-new condition.
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Six Rules for Brand Revitalization : Learn How Companies Like Mcdonald's Can Re-Energize Their Brands
Published by Pearson Education, Limited, 2009
ISBN 10: 0136043313 ISBN 13: 9780136043317
Language: English
First Edition
Condition: Good. 1st Edition. Used book that is in clean, average condition without any missing pages.
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Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.05.
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Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands
Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.05.
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Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.05.
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Six Rules for Brand Revitalization: Learn How Companies Like McDonald' Can Re-Energize Their Brands
Published by Financial Times/ Prentice Hall, 2009
ISBN 10: 0136043313 ISBN 13: 9780136043317
Language: English
US$ 3.84
Convert currencyUS$ 7.13 shipping from United Kingdom to U.S.A.Quantity: 1 available
Add to basketCondition: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.
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Six Rules for Brand Revitalization : Learn How Companies Like Mcdonald's Can Re-Energize Their Brands
Published by Pearson Education, Limited, 2009
ISBN 10: 0136043313 ISBN 13: 9780136043317
Language: English
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
First Edition
US$ 6.75
Convert currencyUS$ 10.87 shipping from United Kingdom to U.S.A.Quantity: 1 available
Add to basketCondition: Very Good. 1st Edition. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands
hardcover. Condition: New. In shrink wrap.
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Condition: New.
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Condition: New.
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Six Rules of Brand Revitalization: Learn the Most Common Branding Mistakes and How to Avoid Them (Hardcover)
Published by Pearson FT Press, NJ, 2016
ISBN 10: 0134507835 ISBN 13: 9780134507835
Language: English
Hardcover. Condition: new. Hardcover. Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? Or for keeping a still-strong brand from fading in relevance and value? The Six Rules of Brand Revitalization, presents an intensely practical blueprint for resurrecting or revitalising any brand, and driving it to unprecedented levels of success. Larry Light and Joan Kiddon illuminate their blueprint with up-to-date case studies and specific examples from their unsurpassed brand experience, offering detailed "dos" and "don'ts" for everything from segmentation to RandD to executive leadership. You'll discover how to eliminate siloes, and refocus your entire organisation around common goals and brand promises. restore brand relevance based on an ever-more-profound knowledge of your customers. reinvent your total brand experience, leveraging innovation, renovation, marketing, and value. Using McDonald's and other prominent examples, Light and Kiddon show how big brands get into trouble by committing several common mistakes. how to reenergise them. why hard-to-change bad habits can lead brands back into trouble again. and how to keep that from happening to your brands. Along the way, they demonstrate how to define and measure progress, rebuild brand trust within and outside the organisation, create a "plan to win," and execute on it! Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Condition: As New. Unread book in perfect condition.
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Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands
hardcover. Condition: New. In shrink wrap. Looks like an interesting title!
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Condition: New. . . 2016. 2nd Edition. Hardcover. . . . . Books ship from the US and Ireland.
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US$ 57.48
Convert currencyUS$ 57.43 shipping from Germany to U.S.A.Quantity: 3 available
Add to basketGebunden. Condition: New. KlappentextrnrnThe Start-to-Finish Blueprint for Reinvigorating Any Brand!Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping a strong brand from fading in relevance and value? World-cl.
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Six Rules of Brand Revitalization, Second Edition: Learn the Most Common Branding Mistakes and How to Avoid Them (2nd Edition)
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
US$ 106.30
Convert currencyUS$ 12.31 shipping from Ireland to U.S.A.Quantity: 2 available
Add to basketCondition: New. . . 2016. 2nd Edition. Hardcover. . . . .
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Six Rules of Brand Revitalization: Learn the Most Common Branding Mistakes and How to Avoid Them (Hardcover)
Published by Pearson FT Press, NJ, 2016
ISBN 10: 0134507835 ISBN 13: 9780134507835
Language: English
US$ 93.20
Convert currencyUS$ 37.00 shipping from Australia to U.S.A.Quantity: 1 available
Add to basketHardcover. Condition: new. Hardcover. Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? Or for keeping a still-strong brand from fading in relevance and value? The Six Rules of Brand Revitalization, presents an intensely practical blueprint for resurrecting or revitalising any brand, and driving it to unprecedented levels of success. Larry Light and Joan Kiddon illuminate their blueprint with up-to-date case studies and specific examples from their unsurpassed brand experience, offering detailed "dos" and "don'ts" for everything from segmentation to RandD to executive leadership. You'll discover how to eliminate siloes, and refocus your entire organisation around common goals and brand promises. restore brand relevance based on an ever-more-profound knowledge of your customers. reinvent your total brand experience, leveraging innovation, renovation, marketing, and value. Using McDonald's and other prominent examples, Light and Kiddon show how big brands get into trouble by committing several common mistakes. how to reenergise them. why hard-to-change bad habits can lead brands back into trouble again. and how to keep that from happening to your brands. Along the way, they demonstrate how to define and measure progress, rebuild brand trust within and outside the organisation, create a "plan to win," and execute on it! Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
