Search Method Focus Groups Development by Morrison David: Signed (1 results)
Published by Luton Press, Luton 1998
- Softcover
- Signed
Seller: Quair Books PBFA, Leeds, United KingdomQuair Books PBFA
Contact seller5-star sellerCondition: Used - Near fine
US$ 20.76
US$ 28.88 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Add to basketPaperback. Condition: Near Fine. Large paperback. Reading crease to spine, light wear to edges. Inscribed in blue pen to half-title: "To Matthew/ out of respect/ for all his insightful help/ David M/ summer 1999." Else, clean and tight. A pleasing presentation copy. Near fine David E. Morrison is Professor Emeritus at the Univer…sity of Leeds; here, he revisits the subject of his doctoral work, Paul Lazarsfeld, and his role in the development of focus groups for communications research. From the academic library of Matthew Kieran (1968-), Professor of Philosophy and the Arts at the University of Leeds (2009-2021) and the ASA/BSA's Wollheim Lecturer for 2021. Alongside Michael Svennevig, Kieran and Morrison collaborated together on a 1997 working paper: 'Regulating for Changing Values' (London: Broadcasting Standards Commission).
