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The Search for a Method: Focus groups and the development of mass communication research
Published by Luton Press, Luton, 1998
Seller: Quair Books PBFA, Leeds, United Kingdom
Association Member: PBFA
Seller rating 5 out of 5 stars
Signed
US$ 20.85
US$ 29.02 shipping
Ships from United Kingdom to U.S.A.Quantity: 1 available
Add to basketPaperback. Condition: Near Fine. Large paperback. Reading crease to spine, light wear to edges. Inscribed in blue pen to half-title: "To Matthew/ out of respect/ for all his insightful help/ David M/ summer 1999." Else, clean and tight. A pleasing presentation copy. Near fine David E. Morrison is Professor Emeritus at the University of Leeds; here, he revisits the subject of his doctoral work, Paul Lazarsfeld, and his role in the development of focus groups for communications research. From the academic library of Matthew Kieran (1968-), Professor of Philosophy and the Arts at the University of Leeds (2009-2021) and the ASA/BSA's Wollheim Lecturer for 2021. Alongside Michael Svennevig, Kieran and Morrison collaborated together on a 1997 working paper: 'Regulating for Changing Values' (London: Broadcasting Standards Commission).
