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First Edition
Hardcover. Condition: New. 1st Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
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Seller: Anybook.com, Lincoln, United Kingdom
US$ 89.92
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Add to basketCondition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9781119993209.
Seller: Ria Christie Collections, Uxbridge, United Kingdom
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Seller: GreatBookPricesUK, Woodford Green, United Kingdom
US$ 97.57
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Add to basketCondition: New.
Language: English
Published by John Wiley and Sons Inc, US, 2012
ISBN 10: 1119993202 ISBN 13: 9781119993209
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
US$ 125.08
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Add to basketHardback. Condition: New. Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back. Statistical Methods in Customer Relationship Management: Provides an overview of a CRM system, introducing key concepts and metrics needed to understand and implement these models.Focuses on five CRM models: customer acquisition, customer retention, customer churn, and customer win back with supporting case studies.Explores each model in detail, from investigating the need for CRM models to looking at the future of the models.Presents models and concepts that span across the introductory, advanced, and specialist levels. Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book.
Seller: Majestic Books, Hounslow, United Kingdom
US$ 123.87
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Add to basketCondition: New. pp. 286.
Condition: New. pp. 286 Index.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Add to basketCondition: As New. Unread book in perfect condition.
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Add to basketGebunden. Condition: New. Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Manageme.
Language: English
Published by John Wiley & Sons Inc, 2012
ISBN 10: 1119993202 ISBN 13: 9781119993209
Seller: Revaluation Books, Exeter, United Kingdom
US$ 166.78
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Add to basketHardcover. Condition: Brand New. 1st edition. 286 pages. 9.00x6.00x0.75 inches. In Stock.
Language: English
Published by John Wiley and Sons Inc, US, 2012
ISBN 10: 1119993202 ISBN 13: 9781119993209
Seller: Rarewaves.com UK, London, United Kingdom
US$ 120.29
Quantity: Over 20 available
Add to basketHardback. Condition: New. Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back. Statistical Methods in Customer Relationship Management: Provides an overview of a CRM system, introducing key concepts and metrics needed to understand and implement these models.Focuses on five CRM models: customer acquisition, customer retention, customer churn, and customer win back with supporting case studies.Explores each model in detail, from investigating the need for CRM models to looking at the future of the models.Presents models and concepts that span across the introductory, advanced, and specialist levels. Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book.
Language: English
Published by John Wiley & Sons Inc, 2012
ISBN 10: 1119993202 ISBN 13: 9781119993209
Seller: Revaluation Books, Exeter, United Kingdom
US$ 135.06
Quantity: 2 available
Add to basketHardcover. Condition: Brand New. 1st edition. 286 pages. 9.00x6.00x0.75 inches. In Stock. This item is printed on demand.