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Published by MHR Enterprises 11/11/2013, 2013
ISBN 10: 0974501735 ISBN 13: 9780974501734
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Paperback or Softback. Condition: New. Be Unique or Be Ignored: The CEO's Guide to Branding. Book.
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Published by MHR Enterprises 2013-11, 2013
ISBN 10: 0974501735 ISBN 13: 9780974501734
Language: English
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Add to basketTaschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Branding is ultimately the CEO's responsibility. Too many CEOs allow their companies to copy and resemble their competitors; the goal is to be unique, to stand out from the white noise of me-too competition. The brand dictates a company's costs of sales, capital, and media. If people don't 'get' your brand-your value proposition-within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.