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Published by MHR Enterprises 11/11/2013, 2013
ISBN 10: 0974501735 ISBN 13: 9780974501734
Language: English
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Paperback or Softback. Condition: New. Be Unique or Be Ignored: The CEO's Guide to Branding. Book.
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Published by MHR Enterprises 2013-11, 2013
ISBN 10: 0974501735 ISBN 13: 9780974501734
Language: English
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Seller: AHA-BUCH GmbH, Einbeck, Germany
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Branding is ultimately the CEO's responsibility. Too many CEOs allow their companies to copy and resemble their competitors; the goal is to be unique, to stand out from the white noise of me-too competition. The brand dictates a company's costs of sales, capital, and media. If people don't 'get' your brand-your value proposition-within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.
Seller: preigu, Osnabrück, Germany
Taschenbuch. Condition: Neu. Be Unique or Be Ignored | The CEO's Guide to Branding | Marc H. Rudov | Taschenbuch | Kartoniert / Broschiert | Englisch | 2013 | MHR Enterprises | EAN 9780974501734 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.