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Winning Innovation a to F Model by Fernando Trías Bes Philip Kotler (4 results)
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Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
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Hardcover. Condition: New.
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US$ 65.02
Convert currencyUS$ 13.52 shipping from United Kingdom to U.S.A.Quantity: 2 available
Add to basketPaperback. Condition: Brand New. 288 pages. 9.50x6.25x0.75 inches. In Stock.
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Condition: New. 2011. Hardcover. Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation. Num Pages: 288 pages, 34 black & white tables, 59 figures, 3 black & white halftones. BIC Classification: KJD. Category: (P) Professional & Vocational. Dimension: 167 x 242 x 22. Weight in Grams: 580. . . . . . Books ship from the US and Ireland.
