A comparative study of the impact of endorsement types on consumer purchasing intentions/Moxiang Finance Academic Library(Chinese Edition)

SHI PENG FEI

Language: English

Published by Dongbei University of Finance and Economics Press, 2023

7565448095 / 9787565448096

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Paperback. Pub Date: 2023-04 Pages: 131 Language: Chinese Publisher: Dongbei University of Finance and Economics Press This book is dedicated to exploring the impact and mechanism of celebrity endorsements and internet celebrity endorsements on consumers' willingness to buy. and analyzes the applicable scenarios of the impact of celebrity endorsements and internet celebrity endorsements on consumers' willingness to buy. In order to answer the above questions. based on self-theory. this book e.

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Title
A comparative study of the impact of endorsement types on consumer purchasing intentions/Moxiang Finance Academic Library(Chinese Edition)
Author
SHI PENG FEI
Publisher
Dongbei University of Finance and Economics Press
Publication year
2023
Condition
New
Binding
paperback
Language
English
ISBN 10
7565448095
ISBN 13
9787565448096

liu xing

Nanjing, JS, China

5-star seller

AbeBooks seller since April 7, 2009

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